Download ppt - Differentiating Your Telecom Cloud

Eduardo Méndez PoloTelefonica

DIFFERENTIATING YOUR TELECOM CLOUD


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TELEFONICA INTRODUCTION


AccessesDecember 2011 (million)

Telefónica is a reference in the Latin American Telco market …

Notes: - Central America includes Guatemala, Panama, El Salvador, Nicaragua and Costa Rica- Total accesses figure includes Narrowband Internet accesses of Terra Brazil and Terra Colombia, and Broadband Internet accesses of Terra Brazil, Telefónica de Argentina, Terra Guatemala and Terra Mexico

Total Accesses

201 Mill.Total Accesses

201 Mill.

Brazil: 87.2

Argentina: 23.0

Mexico: 20.5

Peru: 18.8

Colombia: 13.8

Chile: 12.7

Venezuela: 10.4

Central America: 8.1

Ecuador: 4.5

Uruguay: 1.8


AccessesDecember 2011 (million)

Total Accesses

105 Mill.Total Accesses

105 Mill.

… and has achieved a relevant scale in Europe

Spain: 47.1

Germany: 24.5

United Kindom: 23.0

Czech Republic: 7.8

Ireland: 1.6

Slovakia: 1.2


The value of Telefónica is recognised by the markets, ranking among the Top 10 in the Telco sector worldwide

Source: Bloomberg 03/31/2012

Worldwide Telco sector ranking by market cap

(Million Euros)

European integrated Telco by

market capitalisation

1st

33,620

39,168

45,103

54,443

56,069

71,477

81,310

102,541

138,880

165,747China Mobile

at&t

Vodafone

Verizon

América Móvil

Telefónica

NTT DoCoMo

NTT

Deutsche Telekom

China Telecom


Different organizations have recognized our commitment with social corporate sustainability

2nd in Telco Sector 2011. Best practice in: Corporate Risk Management Model Global Environmental Management System Global Policy Responsibility Suppliers Impact of ICT in communities

Best practice in Corporate Responsibility

Carbon Disclosure Project: Signed by 551 institutional investors, with assets of US$71 trillion. CDP Global 500 Report examines the carbon reduction activities at the world’s largest public corporations

Telefónica Leader in Telco Sector

Included in FTSE4Good Index in 2011, an index that measure the performance of companies that meet globally recognized corporate responsibility standards


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CLOUD at TELEFONICA


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Telefonica Cloud Services

Virtual Data Center service provides Infrastructure as a Service (IaaS) as an integral solution to meet customer demands in IT: servers, storage, security, communications, monitoring, administration and backup. And all through a powerful Self-Management Portal (TCloud Portal).

Virtual Data Center service provides Infrastructure as a Service (IaaS) as an integral solution to meet customer demands in IT: servers, storage, security, communications, monitoring, administration and backup. And all through a powerful Self-Management Portal (TCloud Portal).

Virtual Desktop service delivers PCs as a Service, including Operating Systems, user data and collaboration/ productivity applications, through the network, driving away complexity from the user (and devices) to the network.

Virtual Desktop service delivers PCs as a Service, including Operating Systems, user data and collaboration/ productivity applications, through the network, driving away complexity from the user (and devices) to the network.

Aplicateca is a marketplace for applications (pay per use or subscription) offering a reliable, supported and one only entry point.

Aplicateca is a marketplace for applications (pay per use or subscription) offering a reliable, supported and one only entry point.

Terabox is online storage with a simple and powerful web interface to access anywhere and anytime, with multimedia albums & able to play/stream multimedia content with on-line players.

Terabox is online storage with a simple and powerful web interface to access anywhere and anytime, with multimedia albums & able to play/stream multimedia content with on-line players.

3GBox is a 3G dongle that provides unlimited network storage with the ease of use of a conventional memory pen-drive.

3GBox is a 3G dongle that provides unlimited network storage with the ease of use of a conventional memory pen-drive.

Cloudphone is a managed service for corporations (MNC, Large Corporations, Middle Businesses) that covers the whole lifecycle (Configuration, deployment, security, access control, updates, removal) of virtual devices (Operating System + Applications + Data + User Subscription of Voice & Data) deployed in a pay-as-you-go model (to be defined: Monthly fee per user, device, download, profile).

Cloudphone is a managed service for corporations (MNC, Large Corporations, Middle Businesses) that covers the whole lifecycle (Configuration, deployment, security, access control, updates, removal) of virtual devices (Operating System + Applications + Data + User Subscription of Voice & Data) deployed in a pay-as-you-go model (to be defined: Monthly fee per user, device, download, profile).

Productivity Suite: bringing together cloud versions of Microsoft/IBM most trusted communications and collaboration products with the latest version of the desktop suite for business of all sizes.

Productivity Suite: bringing together cloud versions of Microsoft/IBM most trusted communications and collaboration products with the latest version of the desktop suite for business of all sizes.


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The Cloud Market Scenario is Complicated

+ local providers… too many competitors?


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Bad Signs: Gartner Hype Cycles2008

2009

2010

2011


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Bad Signs: We Still Have Too Much Confusion Around

http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/100000/00000/9000/700/109703/109703.strip.gif


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Bad Signs: High Impact Failures

Lightnings

Power Outages

Connectivity Issues

Data Losses

Unauthorized Accesses

Tricky SLAs

…


Users’ communication minutes are moving from telco services to cloud services.

Cloud based communication services — voice over IP (VoIP), unified-communications-as-a-service (UCaaS), and social networking — are rapidly displacing traditional telco revenues from services like traditional voice calls, SMS, and mobile roaming. New entrants are increasingly the communication service providers of choice for consumer and business customers alike. Their offerings siphon customers, minutes, and spending away from traditional telco services; eventually, voice and messaging services will move almost entirely into the cloud.

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Telcos As Cloud RainmakersForrester, march 14, 2012

Bad Signs: Service Replacement


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?


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Good Signs: Cloud Market Forecasts

Billion $ Spending Predicted for Year

CISCO 43 2013

AMI PARTNERS 100 2014

IDC 72,8 2015

IBM 88,5 2015

HIS 100 2015

MarketsAndMarkets 121,1 2015

GARTNER 176,8 2015

BAIN 150 2020

FORRESTER 240 2020


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Good Signs: CIO Dilemmas are Still There

75% - 80% of IT budget is needed to maintain legacy. Only 20% - 25% for new projects.

The average workload is 15% of deployed computing capacity.

The average timeframe for regular infrastructure deployment is 2-3 months.

Dilbert Calendar App ScreenshotBy Metranome Inc.


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Good Signs: Who Is Driving Cloud Adoption?

Business Developers

IT Operations

Lo

oki

ng

fo

r…

Early Adopters

Fast and CheapDeployments

MaturityService Level


What Are Cloud Customers Willing to Pay For?

18Source: Gartner IT Key Metrics Data 2012


Yes But…What Are The Outsourced Services?

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Source: Gartner IT Key Metrics Data 2012

Communications

SaaS

VDI

IaaS

SaaS

SaaS


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For telcos that have long been looking to fuse communications technology with IT services, cloud computing provides a model that plays to a number of their core strengths, in particular through the utilization of communications networks as a delivery mechanism. As demonstrated by Apple and Google's dominance over the consumer applications and services market, the ability to provide a "one-stop shop" for an enterprise's entire range of IT and communications needs will be fundamental in attracting enterprises to a service.OVUM “Enabling Telco Cloud Services” (OT00056-001)


Why Is There a Room For Telcos?

21Source: Gartner IT Key Metrics Data 2012


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SaaS & App. Store

Third parties

Some Key Drivers

Internal Capacity

Purchase ablack box

Third party cloudwith own brand

Third partyInternal Capacity

InfrastructureInfrastructure Management

Customer Service

COST

SATISFACTIO

N

SATISFACTIO

N

EFFICIE

NCY

EFFICIE

NCY


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Cloud Stack and Customers

IaaSNetwork

Storage

Computing

PaaS

SaaS

ExternalCustomers

InternalCustomers


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Not Only One Size Fits All

Adapt to Customer Needs

Blackbox Product

Enterprise SMB Individuals

Internal IT UsageInternal VASDeployment


Adaptation

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Public /Private

SLA Portfolio

DataMigration

ComplianceReqs.

Integrationwith IT

DataProtection

DatacenterLocation Industries


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Source: open cloud manifesto

Cloud Dimensions


27The Archives of Ontario Visual Database


Customer Cloud Strategies

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PWC

Navigating the Cloud


Customer Satisfaction

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PWC

Navigating the Cloud


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It is All About Service

IBM Academy of Technology Survey: Cloud computing insights from110 implementation projects


We Know What We Have To Do

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Copyright © 2011 Cloud Security Alliance

Hoja de cálculo de Microsoft Excel 97-200

CoBIT 4.1 ITIL / ISO 20000 ISO 27001 US NIST 800-53


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Service Level Management

Service Portfolio Management Configuration Management Support

Incident Management Problem Management

Release Management Change Management Asset Management Capacity Management Performance Management Risk Management Security Management

itSMF


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Have you tried turning it off and on again?The IT Crowd, Channel 4 UK

How can Operators Differentiate?

TRUST


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Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Peter Drucker, “Innovation and Entrepreneurship”


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The Service Path to Cloud

STEPS INTO CLOUD

1. Define Cloud Strategy and Identify your Starting Point

1. ROI analysis.

2. Define security & compliance requirements

3. Resources: Be sure you have the best professionals

2. Define the plan1. Sizing: Just a pair of web apps or the whole IT dept.?

2. Management tools.

3. Failover, High Availability and Load Balance tools.

4. Define Phases

3. Set up Service Management and Quality Assurance

4. Test

5. Prepare the handling to migrated site

Virtualization ConsolidationResource

ManagementPrivateCloud

PublicCloud

RISK MANAGEMENT

1. Verify process and applications independence.

2. Integrations are accurately defined.

3. Security levels are properly identified.

4. Enterprise architecture is healthy.

5. Dependence on communications.

6. Cost.

7. Application migrations

“Cloud Computing is not a technologythat can just be turned on overnight”

Peter Tseronis, deputy associate CIO of the Energy Department and

chairman of the US Federal Cloud Computing Advisory Council


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Not All the Providers Provide The Same

http://my-inner-voice.blogspot.com/2011/02/here-are-results.html


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The Cloud Market Scenario is Complicated

+ local providers… too many competitors?

More individuals are born than can possibly survive. The slightest

advantage in one being over those with which it comes into competition, or

better adaptation in however slight a degree to the surrounding physical conditions, will turn the balance.

Charles R. DarwinThe Origin of Species, c. 14


Contact: [email protected]

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Advance• Time• Tecnology• Specializa

tion

Usage- Users- Usability- Utility

Artisan (99%)

User (1%)

Technology as change driver

ExpensiveExclusiveUnique


CheapPopularSerial

Professional (99%)

From Pottery to Ceramics

Source: Luis Miguel Rosa, EXIN


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Artisan (1%)

User (99%)

Profesional (99%)

Technology as change driver

From Infrastructure to Service



Usage- Users- Usability- Utility

Advance• Time• Tecnology• Specializa

tion

CheapPopularSerial

Source: Luis Miguel Rosa, EXIN