Full BleedThe picture appears bigger as it continues beyond the confines of the cover. Gives importance/ space of the main image and ʻsellʼ.

FramedSeparates the magazine from for common full bleed- Concentrates the focus on the

central image- consistent structure and this

helps the brand

Multiple HitMore cover hits, appeals to a broader audience.The importance is connected to size of cover hit.

The LOGO cover.Logo and cover hits dominate with the design. The content and brand is more important than any content featured in one particular issue.

The compromise.Cluttered and multi- hit cover. Little sense of content.Hierarchy suggests enthusiasm and passion. Cant decide what is most important