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Page 1: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Developing e-learning courses for work-based learning

Claire Bradley

Learning Technology Research Institute, University of North London

Martin OliverHigher Education Research and Development Unit,University College London

Page 2: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

The aims of the project

Masters-level modules in supply chain management for employees in SMEs (who have small training budget and limited release time; must be vocationally relevant)

Use multimedia, information and communication technologies (ICT) and the Internet in the course (e-learning)

Develop and implement an award scheme; deliver the programmes to learners in the UK and Europe

Part of a broader project to create a virtual university; large partnership created to achieve this

Page 3: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Educational context

economic and social change - needs of the ‘new’ or ‘knowledge’ economy - impact of ICT

increasing policy emphasis on lifelong learning and flexible learning (distance education, modular learning, e-learning)

changes in higher education - new characteristics (Collis and Moonen, 2001)

– being wired, new models for flexible delivery, new collaborations and competition

Development can be seen within the context of:

Page 4: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

The course development model

Page 5: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

The process of drafting learning materials

Authors produce an outline of each unit, using a pre-designed template

Authors submit draft unit for review and approvalDraft reviewed by pedagogic and academic reviewersUnit approved or not approved with feedback and

suggestions for improvementTechnical team take approved material and transform

it for online delivery - produce graphics and animations, add interactivity and functionality

Regular team and cross-team meetings held and materials exchanged via email

Page 6: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Materials for work-based learning

Activities and assessments should draw on work-based experience, and enable work-based application

Structure should enable short periods of learning, to enable learning to take place as required (J-I-T); but should also allow coherent pathways

Materials should be capable of delivery over the Internet - utilise but not driven by technology

Mainly independent study, but opportunities for communication and shared experiences encouraged

Suitable support for learners is vital for success

Page 7: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Evolution of pedagogic models

1 Flexible learning (combining elements of flexible, computer-based and work-based learning)

2 Socio-constructivism (based on Laurillard’s conversational framework)

3 Experiential learning (based on Kolb’s learning cycle)

4 A pragmatic synthesis - combined some elements of each of the previous 3 models

A series of pedagogic models were developed and subsequently rejected as development progressed

Page 8: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Courses were masters-level and modular - 100 learning hours per module

Online peer group discussions and exchanges built-in

Assessment combined self-assessment activities with computer-generated feedback or model answers, tutor-marked assessments, with credits for completed modules

Learner support structure combined an online tutor, an in-company mentor, regional centre facilitator

Delivery system gave structure to learning, but permitted flexible pathways

The resulting framework

Page 9: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Specifying the pedagogic framework

Authors, support network (tutors, in-company mentors, regional facilitators), learners, regional delivery centres

Example guidelines for authors:

Context, pedagogic framework, learner support systems, how to prepare units, use multimedia, incorporate peer group discussion, design activities/assessment, etc.

Templates for specifying aims, objectives, methods etc., plus description of submission process

The framework was translated into a series of guidelines covering the key areas:

Page 10: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Ensuring quality

Also developed criteria for quality assessment (e.g. pedagogic and academic effectiveness)

Author Academic editing

Pedagogic review

Technical review

Peer review

Technical implementation

Page 11: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Utilisation of Internet technologies

Development of a bespoke delivery system:– web interface, public information area, secure area

for registered learners– delivers learning materials, admin, communication,

back-end database for content managementMaterials incorporate multimedia, e.g. video talking

heads, flash-based animations of processes, etc. but balance between richness and users’ machine specs

Interactive activities and assessments via submission to server-based applications (e.g. software models) providing immediate feedback to learners

Page 12: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Learning materials

12 modules developed initiallyModule consists of 100 study hours - 10 units of

10 hours eachNotional study time includes:

– working through the learning content– carrying out activities and assessments– reading case studies and related reading materials– building up a learning portfolio– participating in online discussion groups

Units were sub-divided into sections, ideally 4 - 6 per unit

Page 13: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Tabs along the top allow navigation to section components

Materials load into the main window

Quick Jump to sections

Module, unit, section orientation

Page 14: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Use of multimedia and ICT

Audio and video resources were not fully developed

Animated graphics

Activities (client-server)

Activities stored in learner portfolio

The materials make use of widely available web technologies to enhance and facilitate the learning process

Page 15: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Animated graphic (created in Flash)

The flow of goods through the procurement, materials management and distribution stages

Page 16: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Activity - with text input

Activities incorporate text input or allow files to be uploaded to the system

Responses are stored in the learner’s portfolio within the system

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Activity responses stored in portfolio

Page 18: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Online discussion and collaboration

Important vehicle for learner debate, involvement and collaboration

Communication services were built into the delivery system - discussion groups and chat rooms

A problem - we didn’t expect cohorts of learners to begin modules or units at the same time

Our solution – design some structured learning experiences that

would use the discussion group – ensure that completion of these activities and

assessments were not dependent on contributions from other learners

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Supporting work-based learning

Learner support framework was designed to support the needs of online work-based learners

regional facilitators

online tutors - in most cases performed by the author

in-company mentors

Page 20: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Assessment

marked and graded by the tutorpositioning of assessments throughout the modules

was decided by author (but not all at the end)marking schemes provided by authorsaccreditation - from University of registration - the

wider issues of credit transfer and central awarding of qualifications was outside the limits of the project

The assessments are incorporated within the unit materials, and placed within the activity tab

Page 21: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Key learning points

Development and production process took far longer than anticipated– large number of teams and individual contributors– engaged in parallel strands of developmental activity

Industrialised development process was unfamiliar to authors

Authors were inexperienced – either didn’t grasp opportunities of online medium or

over-used them– resulted in much re-drafting

Page 22: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Conclusions

The approach was well suited to researching the problems of developing such courses, but not necessarily for producing them

The ‘industrial’ approach was not possible until all involved had reached shared understandings; required educative pilot phase

Developing learning materials for any new course is a learning experience in itself, requiring iterative, evolutionary development – this must be planned for

Page 23: Developing e-learning courses for work-based learning Claire Bradley Learning Technology Research Institute, University of North London Martin Oliver Higher

Contact details

Claire BradleyLearning Technology Research Institute, University of North [email protected]://www.unl.ac.uk/ltri/

Martin OliverHigher Education Research and Development Unit,University College [email protected]


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