Deutsche Bahn UK

Europes’ largest Travel website destination

Problem:Low brand awareness

within the UK

Our task: Encourage 18-24 year olds to

travel with us to Europe by rail.

Insight: Society is shifting from the status

conferred by possession

To the status conferred by experiences and stories

We briefed creative:There’s more to travel than

a destination – where’s your sense of adventure?

And they responded:Wouldn’t it be fantastic if your journey ended with a festival

We created a competition. Winners shared a journey through Europe by rail.

To Melt! Festival in Germany

An experience to share.