Digital Strategy Proposal
Samantha Saracco ADV 892 NMDL
What’s wrong
with this picture?
Goals and Objectives
Competition
“#MyDetroit”
Target Audience
Ages 24-35: Recent college grads and young professionals looking for
affordable entertainment
Young parents and families looking for family-oriented
activities
Social Networks
Google AdWords
Ad Variations
Things to Do in Detroit
Need things to do in Detroit?
Catch a Pistons Game. Buy Tix!
Metro Detroit Activities
Detroit Pistons at the Palace.
Affordable Family Fun. Buy Tix!
Landing Page
Mobile Marketing
First 500 fans who check-in at the
Palace during each home game will receive $5.00 off their next ticket
purchase.
Fans enter a photo contest by taking picture in Pistons gear at a favorite
Detroit landmark and tagging #MyDetroit
#DetroitPistons
E-mail Newsletter
1-News Article
4-Featured Bios
3-Featured Fan Photos
Past Month’s Game Results
Upcoming Game Schedule
Current Promotional Discounts, Events, and Contests
SEO: Pistons Blog Keyword Optimized
Posts “Things to Do in
Detroit” “Detroit Basketball”
Guest Bloggers Pistons Players Entertainers Coaching Staff
Favorite Detroit Memories #MyDetroit
Content Schedule
Facebook/Twitter Bio 2 per week
Fan Photos 1 per day
Game Schedule 2 prior to each game
Game Results 1 after each game
Foursquare Promo 1 per game
Instagram Contest 3 per year
AdWords Continuous
Newsletter 1 per month
How much is this going to cost?
$25,000 Retainer Fee for Internet Marketing Agency
Additional Costs:
•AdWords Budget•In-House Staff•Prizes•Social Media Monitoring •Promotional Discounts
Measuring Success Google Analytics
Radian 6
Sprout Social
Facebook Insights
AdWords Conversion Tracking
Ticket Sales
Attendance
Thank You and Go Pistons!