30
30
A TALK BY MEFOR AWESOME
PEOPLE LIKE YOU
DesigningHappinessPresentation by: Vince Baskerville | Mobile Product Manager
engage!on existing networks!
reach!customers anywhere!
infuse!across the enterprise!
create a content hub!
communities!!
vibrant & connected!!
uniquely-branded engagement!
mobile!!
experience continuity! !
modern device capabilities!
developer nation!!
enable more innovation!!
developer outreach & support!
social web!!
self-service!customer care!
globalized!integrations!
analytics!
social intelligence! insights!performance!
Lithium Technologies
what exactlyis happiness
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
it’s co-dependent on your current situation.
So..... how do you design for something that’s constantly
changing?
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
FUNCTIONAL RELIABLEACHIEVABLEUSABLE
PLEASUREABLE
vince baskerville | @whoisvince
FUNCTIONAL RELIABLEACHIEVABLE
USABLE
PLEASUREABLE
vince baskerville | @whoisvince
CLEAR MAILBOX FLY DELTA
design for opposable
thumbs
vince baskerville | @whoisvince
vince baskerville | @whoisvince
not baby fingers
vince baskerville | @whoisvince
actual fingers accommodating for
the taps & drags of our clumsy fingers & thumbs
vince baskerville | @whoisvince
44px
vince baskerville | @whoisvince
vince baskerville | @whoisvince
tablets & thein!between
smartphone things
vince baskerville | @whoisvince
rocket science? no....
one-thousand
little things
vince baskerville | @whoisvince
vs.
vince baskerville | @whoisvince
vince baskerville | @whoisvince
context matters
vince baskerville | @whoisvince
the device wars
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
throughout the design process, our work should be situated in the context
where it will be used
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
wells fargo
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
my bank is mobile too, but doesn’t make me happy.
I expect it.
vince baskerville | @whoisvince
vince baskerville | @whoisvince
context matters
vince baskerville | @whoisvince
simple & usable is always a great start, but there’s still more that can be achieved as your audience grows*
vince baskerville | @whoisvince
TRIPLINGO
give users what they
need
vince baskerville | @whoisvince
not what they ask for
vince baskerville | @whoisvince
observe problems & listen to the questions that our
users are asking
vince baskerville | @whoisvince
unlike page view metrics, "visitors, returning visitors,
& conversions#, nothing instantly tells you what
you need to know.
vince baskerville | @whoisvince
4 simple yet powerful reasons why metrics &
user data are invaluable
1. having data solves arguments. it removes opinions from fact; either it’s true or not
2. data helps improve your intuition
3. data shows you how to increase conversions
4. investors / clients / stakeholders love data
build a product; not
features
vince baskerville | @whoisvince
vince baskerville | @whoisvince
gradually expose the depth of your product
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
90/10 rule
what great aesthetics
can’t do
vince baskerville | @whoisvince
design supports the strategy, promotes the
product which is built by your team & lead by a
strong vision
vince baskerville | @whoisvince
vince baskerville | @whoisvince
GOOGLE+ VINE COLOR
engagement loads
vince baskerville | @whoisvince
1.cognitive
2.visual
3.motor
vince baskerville | @whoisvince
cognitive loads are the *most expensive* — take lots of human energy
while motor loads are the least expensive
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
when you lower all the loads you are also lowering
engagement & entertainment
vince baskerville | @whoisvince
“The constraints in mobile devices force us to focus on
what really matters emphasize the most valuable parts [..] not
just the parts of our offering we think ‘make sense.”
- LUKE WROBLEWSKI
vince baskerville | @whoisvince
danke