“It’s not just what it
looks like and feels like.
Design is how it works”
Design is layered just
like tech/business
Design is becoming more
prevalent in
Dropbox
revolutionized
cloud storage with
its simple and
intuitive UI
revolutionized
social networking
with infinite number
of ways to interact!
They connect with our
emotions through awesome
What gets you in the
So…
The answer is:
What is
is a process of creative and critical thinking that allows :
• Decisions to be made.
• Situations to be organized.
• Knowledge to be gained.
is the ability to combine:
is an approach to:
Who are
Is it only designers
who think this way?
Any human being with a creative aura
who is ready to think beyond the
conventional ways is a design thinker.
“Thinking like a designer can
transform the way you develop
products , services, processes -
and even strategy”
Do Engineers
Some Do!
But everyone should apply
Now go make people
feel great about their
Recharge Your
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