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1/32UI/UX, Front-End Designers & Hackers
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Design MattersHow to achieve a stellar user experience
DesignForUseNishant Jain
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What is Good Design?
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Useful
EngagingUsable
The optimal balance ofUsefulnessEase-of-useEmotional Appeal
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Ten Design Commandments by Dieter Ramshttp://startupsthisishowdesignworks.com/
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5/32UI/UX, Front-End Designers & Hackers
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What’sDesirable
?
What’s Possible?
What’s Viable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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6/32UI/UX, Front-End Designers & Hackers
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What’sDesirable
?
What’s Possible?
What’s Viable?
The 3 Constraints
Business: What can I bear?
• How much can we sell it for?• How much can it cost?• Is there an acceptable RoI?
Larry Keely, Doblin Group, among others
DesignForUse
7/32UI/UX, Front-End Designers & Hackers
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What’sDesirable
?
What’s Viable?
The 3 Constraints
What’s Possible?
Technology: What can I do?
• With my technology?• With regulatory
constraints?• With business constraints?
Larry Keely, Doblin Group, among others
DesignForUse
8/32UI/UX, Front-End Designers & Hackers
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What’sDesirable
?
What’s Possible?
What’s Viable?
The 3 Constraints
Design: What should I do?
• Who are my users?• What are their needs?• What is their mental model?
Larry Keely, Doblin Group, among others
DesignForUse
9/32UI/UX, Front-End Designers & Hackers
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1
Design is a ProcessIt is not just an input to the development process, it is a process in
itself.
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10/32UI/UX, Front-End Designers & Hackers
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User Centered Design
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The Problem
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Who?
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Why?
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Hypothesis (Prototype)
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15/32UI/UX, Front-End Designers & Hackers
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Validate Hypothesis
DesignForUse
16/32UI/UX, Front-End Designers & Hackers
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17/32UI/UX, Front-End Designers & Hackers
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2
A Designer on the Core TeamGet a designer or a design advisor on your team from day 1.
DesignForUse
18/32UI/UX, Front-End Designers & Hackers
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airbnb
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Square
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Path
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3
A Shift from Product to Experience
Focus on delighting the user and the product will achieve greatness.
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22/32UI/UX, Front-End Designers & Hackers
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Diamond Rio (1998)
First MP3 Player
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iPod (2001)
Most Successful
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The Experience
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Extending the Experience
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26/32UI/UX, Front-End Designers & Hackers
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4
Good Design is IterativeYou can never get it right the first time, and seldom on the second
try.
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27/32UI/UX, Front-End Designers & Hackers
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Several quick design iterations are better than fewer longer ones.
“ ”
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28/32UI/UX, Front-End Designers & Hackers
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www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
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29/32UI/UX, Front-End Designers & Hackers
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5
Measure RoI from DesignTest early and often.
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30/32UI/UX, Front-End Designers & Hackers
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Some Measuring Techniques
Guerilla Usability Testing
Web Analytics
A/B Testing Surveys
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31/32UI/UX, Front-End Designers & Hackers
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1 Design is a process
2 A designer on the core team
3 A shift from product to experience
4 Good design is iterative
5 Measure RoI from design
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32/32UI/UX, Front-End Designers & Hackers
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Thanks!Questions or Comments?
Nishant [email protected]
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