User Experience & MetricsDesign at a startup, from your perspective
September 25, 2010
Jan MiksovskyCo-Founder and VP User Experience, Cozi
Your input as founder/executive
Your input asjust another user
Feature priorities(what business needs)
Feature priorities(what users want)
Existence of problems with the product
Solutions to problems with the product
Whether design is supporting your brand
Look and feel
ROI of design
“It’s impossible to measure ROI for user experience with a simple equation that can be applied across a wide swath of companies and projects.”
“Leveraging Business Value: How ROI Changes User Experience”, Adaptive Pathhttp://adaptivepath.com/ideas/reports/businessvalue
Design is not enough
Without
•Funds
•Good management
•Great engineers
•Distribution
•Business model
•Hard work
•And copious amounts of luck
… a great design won’t matter
Design, from your perspective• Bring a great designer on board
• Start with the simplest thing that could possibly work
• Design will miss 25% of the time
• Expect iteration
• Designs that don’t ship are meaningless
• Trust your designer
• Design is not enough
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