- 1. Why couldnt Tebow make it as a pro?
2. As a professional, Tebow kept playing his college game 3.
Professionals run plays from a professionals playbook 4.
Professionals Who Use
SoftwareDentistInvestor/TraderDatabaseAdministratorComputerAnimatorAdministrativeAssistantBusinessAnalystChemicalEngineerAirline
CrewSchedulerCashierGeekSquadTeacherCustomer
ServiceRepresentativeArchitectRecordingArtistDomain
ExpertiseDigital Literacy 5. The Consumer-to-Professional Software
MatrixDigital LiteracyDomain Expertise 6. What we know about
professionals Many work 40-80 hrs/week They spend a majority of
their work hoursusing one primary software tool They are highly
trained/experienced Some are self-employed, so earnings aretied
directly to productivity Easy means faster, fewer steps,
lesseffort, less friction, greater efficiency, andbetter results
The stakes are often high; data has to beaccurate, and decisions
have to be right They tend to resist change but are open toit if
productivity improves; most have nosay in the matter 7.
Professionals run plays from a professionals playbook 8. The
Consumer UX Playbook saysXXXX X XXXXXXO OOOO OOOO OO 9. Dont Make
Me ThinkXXXX X XXXXXXO OOOO OOOO OO 10. Provide ConsistencyXXXX X
XXXXXXO O O O O O O O O OO 11. Remove the ObstaclesO O O O O O O O
O OO 12. Reduce the ClutterO 13. Simplify the WorkflowO 14. Great
for consumers. Not for the pros. 15. Welcome to the pros, kid!Heres
your new playbook 16. Strong Blitz#1.Build DomainKnowledgeFAST 17.
Based on these indicators, wewant to buy to open FB,August, 30-35,
strangle fivetimesYesuhhuhright.Blah,
blah,blahstranglesomeone,Blah, blah. 18. Man-to-Man
Coverage#2.WatchProfessionalsWork 19. CollaborationDecision
makingData flowInefficienciesHuman factors 20. Two Point
Conversion#3.Convertsolution ideasinto problems,then solve thereal
problem 21. Be skeptical of solution ideas from professionals 22.
Compliments of Yan Xiao, PhD & C. Probst, PhD: Human Factors
@Baylor Scott&White Health - presentation to the SHARPC working
group on 3.25.14 23. Up the Middle#4.EfficiencyTrumps Easy 24.
Professionals wouldntuse this even if yougave it to them. 25.
Double Coverage#5.ReuseScreenReal Estate 26. Multiple
windowsDocking frameworksTabs & accordionsCollapsing
panelsContextual controlsData density 27. Zone Coverage#6.Design
forEffectiveCollaboration 28. Hey, let me knowwhen youve
completedReal-time updates that Genome sequenceCheck
in/outVersioningLock-out 29. Locking 30. Screen Pass#7..Visualize
Data 31. Charts/GraphsInteractivesSkeuomophismDashboardsBlunders
32. Aptitude 33. Wing Formation#8.Get Realwith Testing 34.
OnsiteOnlineIn the LabReal usersReal dataReal contexts 35.
Half-time Report 36. Domain Knowledge BlindnessRookie Mistake #1
37. Dont Make Me ThinkRookie Mistake #2 38. For people doing a
job,maybe the softwaredoesnt need to be deadsimple. There is
delightin mastering somethingcomplicated.Jeremy
JohnsonYesterday(paraphrased) photo credit: @juliehudspeth 39.
Journey MappingRookie Mistake #3 40. Crane operator journey mapSigh
Sigh SighCome to workLift heavyobjectsYay!Move them Go home 41. Are
we really designingexperiences? 42. A high-level overview of
airline crew management 43. Mobile FirstRookie Mistake #4 44. Some
professionals are mobile Othersnot so much 45.
MicrointeractionsRookie Mistake #5 46. UX and Value Engineering$20
KMass Market AppFeatures: 15Total budget: $1 milTime to market: 9
mo.Cost per feature: $40KDays per feature: 12Professional
SoftwareFeatures: 400Total budget: $6 milTime to market: 2 yrs.Cost
per feature: $15KDays per feature: 1.2 47. Attractive Things Work
BetterRookie Mistake #6 48. Designs intended for
stressfulsituations have to pay specialattention to matching the
needs ofthe users, to making appropriateactions salient and easy to
apply. 49. Guerilla User TestingRookie Mistake #7 50. Where would
youclick to see the range ofproton-antiproton energiesduring the
decelerationcycle?CERN testing in-the-wild at the Geneva Starbucks
51. Post-Game Recap 52. Whats In Your
Playbook?DesignForPros.com@design4pros 53. Vote for us at SXSW
2015panelpicker.sxsw.com
