Looking for a job or an employee? Look no further than Social Media…
Ioannis Nikolaou Assistant Professor in Organizational Behavior
Athens University of Economics & Business
www.inikolaou.gr [email protected]
twitter@nikolaou
American College of Greece Athens November 28, 2012
Yiannis is…
• Work & Organizational Psychologist • Faculty member of AUEB • In the past
– HR & Management Consultant • PricewaterhouseCoopers
– Training & Development Manager • Egnatia Bank
• Social Media Enthusiast
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Structure
• Facts • Social Media and job search • Social Media and screening-
recruitment –With data from Greece and abroad
• Tips for job search using Linkedin
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Facts about SNWs
More than 100M users, 25-30M of them active users
Almost 1 billion users!!!
Almost 0.5 billion users!!! > 1500 members since
November 2007
>180.000 hits since February 2007
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Social Media and job search
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
The job seeker…
• Introduces herself and keeps her info updated • Develops a professional network, i.e. connects
with people • Participates in events, meetings, groups (e.g.
groups/professional groups) discussions, etc
• and… looks for a job
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
SNWs study in Greece
• Two studies: – Employees/job seekers Ν=417 job search – HR Professionals Ν=122 screening/recruitment
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
90% of employees use SNWs, blogging / micro-blogging sites
19%
17%
11%
7%
7%
5%
5%
4%
0% 5% 10% 15% 20% 25%
Networking, Browsing
Networkin, Taking a break, Browsing
Networking
Networking, Taking a break
Networking, Browsing, Searching job opportunities
Browsing
Networking, Taking a break, Browsing, Searching job opportunities
Networking, Looking for a job, Browsing, Searching job opportunities
Reasons for visiting SNWs
3% 4%
20%
39%
34%
Frequency of SNWs use
Very rarely
Once-twice a month
Once-twice a week
Once a day
More than twice a day
Younger people visit SNWs more often
20,8%
29,9%
18,7%
6,9%
9,9%
9,1%
2,1%
2,7%
0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%
Less than 10 minutes
up to 20 minutes
up to 30 minutes
up to 45 minutes
up to 60 minutes
1-2 hours
2-3 hours
more than 3 hours
Time spent on average in SNWs
Younger people and women spend more time
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Very much
Enough
Moderately
Somehow
Not using it
7,20%
16,53%
20,27%
15,73%
40,27%
33,33%
25,07%
20,00%
13,33%
8,27%
4,80%
3,47%
5,07%
10,40%
76,27%
3,47%
4,53%
4,53%
4,53%
82,93%
How actively involved are you with the following?
Personal blog Twitter Facebook LinkedIn
• Those who don’t use SNWS prefer to use job boards (e.g. kariera.gr) and newspaper ads (36%) and/or find it “dangerous” or unethical to expose their personal/professional info on SNWs (12%)
44,3%
13,2%
21,2%
14,5%
6,8%
69,2%
19,4%
8,9%
2,2% 0,3%
14,2%
4,3% 9,5%
24,0%
48,0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Never Rarely Sometimes Often Always
Which websites do you use during job search ?
Job boards
41,85%
6,77%
25,54%
21,23%
4,62%
42,77%
33,85%
21,23%
1,85% 0,31%
13,23%
1,85%
13,23%
39,38%
32,31%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Not using it Not at all Moderately A lot Very much
How effective do you think they are in job search?
Job boards
The important role of job boards
Social Media and screening-recruitment
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
19%
45%
3%
34%
20%
21%
3%
56%
2011 2008
Yes, we currently use these sites to recruit potential candidates
Yes, we used these websites previously, but do not plan to do so again
No, we never have used these sites and do not plan to do so in the future
No, we have not used these sites, but plan to do so in the future
n = 499
The Use of Social Networking Websites to Recruit Potential Job Candidates: 2011 vs. 2008
n = 371
Note: 2008 total does not equal 100% due to rounding.
Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
Social Networking Websites Used Most Often by Organizations for Recruitment in 2011
LinkedIn 95%
Facebook 58%
Twitter 42%
Professional or association social networking site other than SHRM Connect 23%
SHRM Connect 6%
MySpace 3%
Foursquare 1%
Second Life 1%
Other 6% Note: n= 277. Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Total does not equal 100% due to multiple response options.
Social Networking Websites Used Most Often by Organizations for Recruitment in 2011
A cheap and efficient way to gather information about candidates
Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
How Do Organizations Recruit Potential Job Candidates Using Social Networking Websites?
Other
Create a group or page for the organization to post information and career opportunities
Search for active job candidates by using the social networking website's search feature
Search for passive job candidates by using the social networking website's search feature
7%
24%
16%
53%
6%
63%
65%
72%
2011 2010 (n = 103) (n = 276)
Note: Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Totals do not equal 100% due to multiple response options.
13%
24%
37%
21% 5%
Do you use SNWs to search for info about your candidates?
Never
Rarely
Sometimes
Often
Always
Microsoft Confidential 23 23
Source: Online Reputation study (for Data Privacy Day) *Un-weighted data
2% 1% 2% 2% 2%
14% 6%
16% 6%
29% 10%
5%
9%
10%
18% 22%
9%
27%
23%
28% 27%
35%
22% 37%
14% 25%
44%
25% 22%
9%
WW US UK Germany France
All the time
Most of the time Sometimes
Rarely
Never
Don’t know
Use of Online Reputational Information 79% of US HR/Recruitment professionals responding use online reputational information to evaluate candidates most or all of the time. This practice is less common among both UK and German respondents and rarely or never done by 47% of French respondents.
Q6. Do you review online reputational information about candidates when evaluating them for a potential job / college admission?
(n=1106) (n=275) (n=276) (n=279) (n=276)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Never
Rarely
Sometimes
Often
Always
4,2%
14,1%
33,8%
32,4%
15,5%
42,3%
22,5%
21,1%
7,0%
7,0%
Which SNWs do you to search for info about your candidates?
Facebook Linkedin
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Tips for job search using
• NEVER lie
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Tips for job search using
1. Fill in a Complete Profile – it takes time... – Most important is your Summary, your Experience,
your Skills & Expertise and your Headline. 2. Add as Many Connections as You Can 3. Join Groups 4. Answer Questions and Participate
– Engage your audience 5. Regularly Update Your Status 6. Online First Impressions Matter 7. Always be professional
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Mistakes to Avoid
• Don’t use anything other than a professional looking photo • Don’t send people an invitation with LinkedIn’s default text • Don’t use the “Friend” option to connect with people • Don’t forget to include all your external links (e.g. twitter) • Don’t spam your connections • Don’t ask people who DON’T know you to write
recommendations for you • First complete your profile and then start connecting with
people you don’t know or join groups • Your Linkedin profile is NOT your CV…
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
What is the future of SNWs?
• Stronger integration with job boards & applicant tracking systems
• Emphasis on industry-specific SNWs (e.g. embedded.com for engineers, ishade.com for accountants, researchgate.net for academics/researchers, etc.)
• Intranet based SNWs (e.g. yammer.com) • Mobile based SNWs
– SoLoMo (social, local, mobile) services
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
What is the future of SNWs?
• No presence in SNWs, esp. LinkedIn? – No presence in labor market…. – No More Résumés, Say Some Firms
• CVs will become extinct
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou
Special Issue
• International Journal of Selection & Assessment (December 2012)
– Advances in Selection and Assessment in Europe
• Editors: Ioannis Nikolaou, Neil Anderson and Jesus Salgado
Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou