Demystifying the Touch Device Market
Varun Krishnan Founder and CEO - FoneArena.com
BackgroundFoneArena is one of the most visited mobile buying guides in IndiaBeen analyzing the mobile device market since 2004Constantly review various devices introduced in the market
Touchscreen DevicesSmartphones – iPhone , Android , Windows Phone , Symbian
Touchscreen DevicesFeature Phones – Nokia S40, Samsung Bada
Touchscreen DevicesTablets – iPad, Android Tablets, BlackBerry PlayBook
Touchscreen DevicesMedia Players – iPod Touch , PMPs
Touchscreen DevicesOther devices like Navigation tools, E-readers etc.
Why Touch is popular today ?Touch is emotionalDecline of the stylusRise of Finger-based touchscreensDecline of the physical keypadAttractive price points
Before the iPhone
Pre-iPhone EraUser Interfaces were not intuitiveTouchscreens were mostly resistiveMost Touch devices employed a stylusUsers were forced to use applications provided by the Carrier in Carrier controlled markets like USAMost phones came with loaded with a lot of BloatwareDevelopers had a tough time making applications accessible to end users
After the iPhone
Post-iPhone EraDecline of the StylusRise of Touch only devicesRise of Capacitive screensRise of App StoresDevelopers got more channels to release their appsConsumers could discover apps more easily
Touchscreen devices at attractive price points
97% of All Smartphones Will Have Touchscreens by 2016
In the time prior to the launch of the original iPhone, smartphones with touchscreens have gone from 7% of the total smartphone volume in 2006 to 75% in 2010Were a key driver to the market growing more than 325% over that period. Over the next five years, touchscreens will be reaching 97% of all smartphones by 2016.Source : ABI Research , August 26, 2011
Touchscreen-Only Smartphone Shipments to Surpass 700 Million in 2016
Analyst firm Juniper Research forecasts that shipments of smartphones with a touchscreen-only interface will surpass 700 million per annum in 2016 – 72% of total shipments, compared to just over half in 2010.Source : Juniper Research , 30th August 2011
Touch Panel Demand increasingSource : Display Search, July 12, 2011
Rise of Smartphones and Decline of Feature Phones
As smartphones are getting more and more affordable, feature phones are loosing relevance
The Mobile Platforms that are worth developing for
iOS - AppleWindows Phone - Microsoft , Nokia , Samsung , HTC, Dell, LGAndroid – Google , Motorola , HTC, Samsung, Sony Ericsson , Dell, LG, Asus , Acer
Future Trends
5.3 inch Display in a Phone!
The iPad is here to stay
Tablet Market Share ForecastiPad will continue to dominateAndroid might gain some serious market share by 2015
Future TrendsTablets of Multiple Screen sizes from other tablet makers
5 7 7.7 8.9 9.7 10.1
Thank YouQ&Atwitter.com/[email protected]
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