Internet
Democratization
of Fashion
by EvelineBuchatskiy
Fashion
2.0
Social
Niche Vertical
Personalized
Social Shopping
=
User Generated
+
community building
sharing
How do they make money?
Affiliate programs
Partnership with brands:
product launch
brand engagement
Niche
Hyperlocal
Long tail
Advertisementflat listing fee (of 20 cents per item)
Commission3.5% off all items sold
Vertical
No middlemen
Build online brand
Disruptive price
Volume salesMargins
Customized
data
offering
Subscription
by Eveline Buchatskiy,
Managing Partner at Eastlabs
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