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Page 1: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Partner Pack The power to do more tour

2012

Page 2: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

1. What you get for your sponsorship

Confidential 2 9/24/2012

Tour sponsorship benefits Platinum Gold Silver

Logo recognition on Platinum sponsor signage in main auditorium ✔

Logo recognition on main global tour landing page ✔

Integrated messaging and keynote panel participation ✔

Logo recognition on initial Save-the-date communication ✔

Integrated messaging in a breakout session, co-hosted and/or presented ✔

Inclusion of question in delegate feedback form = meaning access to ALL attendees data after the events ✔ ✔

Exhibition Passes (per city) 3 2 2

Logo recognition on invitation eshots ✔

Logo recognition on the event website including hotlink to your website ✔ ✔ ✔

Co-marketing toolkit including email signature, web banner and personalized electronic direct mail ✔ ✔ ✔

Demo booth including power and signage ✔ ✔ ✔

Logo recognition on sponsor slides during keynote walk-in ✔ ✔ ✔

Sponsor recognition during Event Chair Welcome Remarks ✔ ✔

Opportunity to sponsor prize for prize draw to be drawn in the demo area at the conclusion of the event ✔ ✔ ✔

Provision of ‘opt-in’ delegate contact data post-event ✔ ✔ ✔

Integration in post-event communication and landing pages ✔ ✔ ✔

Digital signage (scrolling content) ✔ ✔

Rubik’s cube (one segment/sticker per sponsor) ✔ ✔ ✔

Page 3: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

2. The power to do more tour – partners 23.9.2012

Confidential 3 9/24/2012

Platinum Microsoft Intel Gold APC EMERSON VMWare Silver Logitech Silver Peak TRENDMicro

Dell Divisions & Acquisitions UPS Displays AppAssure Compellent Force 10 KACE SecureWorks SonicWall Wyse QUEST

Page 4: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

3. Exhibition Stand

Confidential 4 9/24/2012

Requirements Text for your stand: • Headline (as a guideline – 14 words) • Bullet points (as a guideline – 3 bullets, 10 words

each) Logo: • Full colour CMYK logo

Format Text supplied in a Word document Logo supplied as a vector eps (or high res jpg)

Submit artwork to [email protected]

Please note: It is your responsibility to run your stand in each location throughout the period of the event.

Deadline 26 September 2012

Page 5: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

4. Digital signage (scrolling content)

Confidential 5 9/24/2012

Requirements Text for your stand: • Headline (as a guideline – 14 words) • Bullet points (as a guideline – 3 bullets, 10

words each) or A jpg image: • 1920px x 1080px at 72ppi Logo: • Full colour CMYK logo

Format Text supplied in a Word document Logo supplied as a vector eps (or high res jpg)

Submit artwork to [email protected]

Deadline 26 September 2012

Page 6: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

5. Rubik’s Cube promotional item

Confidential 6 9/24/2012

Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background

Requirements White-only (reversed out) logo

Format Vector eps file

Submit artwork to [email protected]

Deadline 26 September 2012

Page 7: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

6. Landing page

Confidential 7 9/24/2012

Requirements Text for ‘Exhibition & Partners’ section of event landing page/site: • Short description of your offering (the key

solution you wish to promote at this tour) – approximately 30 words

• URL (either your website or a special site you wish to link to)

Format Word file

Submit artwork to [email protected]

Deadline 26 September 2012

Page 8: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

7. Equipment delivery and collection

Confidential 8 9/24/2012

Requirements Your delivery to our central warehouse must be clearly labeled – defining everything that is in your shipment

Size restrictions Please note that your demo equipment must be able to fit into a flight case: 1.5m wide x 0.6m deep x 1m high The details of where your equipment should be shipped to will be communicated to you by September 28th 2012

Page 9: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

8. Slides for breakout sessions (Gold Sponsors only)

Confidential 9 9/24/2012

If you are a GOLD Sponsor or a Dell Acquisition, please send 3 slides of messaging to [email protected]. Charlotte will get back to you upon her return after 27th September to work with you on the integration into the relevant breakout session.

Deadline 27 September 2012

Page 10: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

9. Itinerary

Confidential 10 9/24/2012

Date Country City

23.10.2012 Germany Munich

25.10.2012 Czech Rep Prague

30.10.2012 Germany Berlin

31.10.2012 Russia Moscow

06.11.2012 Germany Frankfurt

08.11.2012 Poland Warsaw

12.11.2012 Finland Helsinki

15.11.2012 Norway Oslo

20.11.2012 Sweden Stockholm

23.11.2012 Belgium Brussels

27.11.2012 France Paris

29.11.2012 Switzerland Zurich

Page 11: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

10. Important information – please read carefully

Confidential 11 9/24/2012

1. It is vital that you brief your local personnel fully to avoid any misunderstanding..

2. Dell’s local business units are not able to offer you any speaking opportunities.

3. At the 12 locations with demo area, you will find your booth panel with logo and a strapline (same look & feel for all).

4. You may bring collaterals to the event (please do not ship these to our central warehouse as they WILL NOT be packed in your flight case).

5. Hardware can go on the truck with pre-arrangement and by emailing [email protected]

6. Please note that we only permit Dell equipment at our shows. You may request a laptop (Latitude or similar) & display (free of charge) from Dell for your presentations at your booth.

7. If you have any other requirements please let us know such that we can check feasibility and extra cost (it applicable).

8. No pop-up panels are accepted.

9. Any travel & accommodation must be booked and organized by yourself. We are happy to refer you to the nearest hotels to the tour stops should you need this.

10. Please start to allocate your personnel resources for each location.

11. You will shortly be receiving a URL for partner information and registration where you will find ongoing updates and other useful information.

Page 12: Dell Presentation Template Standard 4:3 Layout€¦ · Your logo will appear on the Rubik's Cube, as a ‘reversed out’ white-only logo on a coloured background . Requirements

Global Marketing

11. Your Dell contact

Confidential 12 9/24/2012

Partner event manager: Linda McDermott Mobile : +44 (0)7938 000481 Email: [email protected]


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