December 15, 2005 1
December 15, 2005 2
Presentation Overview
• Problem
• Solution
• Product Description
• Prototype
• Demonstration
• Budget
• Conclusion
December 15, 2005 3
We often
wake up late.
December 15, 2005 4
Lost your chance at a slice of 4.8 million dollars lately?
Retief Goosen lost his chance to play in the Nissan
Open due to oversleeping on February 17th, 2005.Source: http://www.sportinglife.com/story_get.dor?STORY_NAME=golf/05/02/17/
manual_080839.html
December 15, 2005 5
What causes us to wake up late?
•Forgetting to set the alarm clock
December 15, 2005 6
What causes us to wake up late?
•Forgetting to set the alarm clock
•Setting the alarm incorrectly
AMPM
December 15, 2005 7
Problem
When retiring at night many people must both recall the time of the earliest event for the next day and manually adjust the setting of their
alarm clock.
December 15, 2005 8
Eliminate the need to manually set the alarm.
Solution
December 15, 2005 9
Solution
A system that identifies alarm events entered into a scheduler and sends the
alarm events to an alarm clock.
December 15, 2005 10
How are we solving the problem?
• User does not have to remember the earliest event for the next day
• User does not have to manually adjust the setting of their alarm
December 15, 2005 11
I-Clock System: Production Design
`Internet
PC w/ Outlook Firewall
Message Server
Datacenter
Home
Router
Router I-Clock
December 15, 2005 12
Process Flow – Work
`
Internet
Client Batch Program send appointments to
the datacenter
Clock Batch Program reads appointments from the datacenter
I-Clock
1
4
3
2
December 15, 2005 13
Product Description:Functional Hardware
• User’s schedule computer with Internet connection
• Message Servers• Home Internet connection• Router• Wired or wireless home network• I-Clock
December 15, 2005 14
• Microsoft Outlook – Extending Outlook
– Enter and store alarm events here
Product Description:Functional Software
December 15, 2005 15
• Microsoft Outlook– Extending Outlook
– Enter and store alarm events here
• Application software with batch program– Gathers alarm events from Outlook
– Alarm events sent to remote message server
Product Description:Functional Software
December 15, 2005 16
• Microsoft Outlook– Extending Outlook
– Enter and store alarm events here
• Application software with batch program– Gathers alarm events from Outlook
– Alarm events sent to remote message server
• Message server software– Alarm events received and stored in message queues
Product Description:Functional Software
December 15, 2005 17
• Microsoft Outlook– Extending Outlook
– Enter and store alarm events here
• Application software with batch program– Gathers alarm events from Outlook
– Alarm events sent to remote message server
• Message server software– Alarm events received and stored in message queues
• I-Clock software– Retrieves alarm events from the message server
– Sounds the I-Clock alarm upon next alarm event
Product Description:Functional Software
December 15, 2005 18
• Demonstrate the major functional components.
• Prove that the I-Clock is feasible through the lab prototype.
Prototype’s Objectives
December 15, 2005 19
Prototype’s Goals
• Proof of our concept through simulation
• Demonstration of a system that always wakes us up on time by:
1. Capturing alarm events
2. Sending alarm events to the remote message server
3. Retrieving alarm events from the remote message server
4. Sounding of I-Clock’s alarm caused by earliest alarm event
December 15, 2005 20
PC w/ Outlook
Message Server
Datacenter
Home
RouterI-Clock
Work
User
Prototype
`Internet
Work
PC w/ OutlookUser Firewall
Message Server
Datacenter
Home
Router
Router
Actual
__________________________________________________________________
I-Clock
December 15, 2005 21
How are the functional parts met with the prototype?
• Laptop 2 = User Schedule PC– Microsoft Outlook, Application software
• PC = Server with message queues
– Message queue software
• Laptop 1 with Monitor = I-Clock– I-Clock software
• Router = Internet & wireless home network
December 15, 2005 22
I-Clock AM/FM radio antenna Main display screen Snooze button
Secure Digital (SD) memory card slot CAT-5 Ethernet cable port
Personal Computer Memory Card International Association (PCMCIA) expansion slot
Auxiliary display screen Button pad Lithium-ion battery slot
December 15, 2005 23
Microsoft Outlook
• Popular scheduling software with 100 million licensed worldwide users
• Used to enter events
Source: http://www.ivoice.com/media/Jan242002100035.htm
December 15, 2005 24
User’s Schedule
December 15, 2005 25
Entering an Event
December 15, 2005 26
Entering an Alarm Event
December 15, 2005 27
Entering an Alarm Event
December 15, 2005 28
Message Server
December 15, 2005 29
Prototype Scenarios
1. Show default alarm
2. Transfer alarm event to the I-Clock
3. Delete an alarm event
4. Change an alarm event
5. Add non-alarm event
6. Add event to preempt the current alarm event
December 15, 2005 30
Prototype Proof
• Add event
• Edit event
• Delete event
• Alarm will sound at correct time
• Only alarm events used
• Event preempting
• Alarm will sound on default time
December 15, 2005 31
• Change the system time to before the default alarm time.
– Results: • Default alarm will sound
Prototype Scenario #1Show Default Alarm
December 15, 2005 32
• Add a scheduled alarm event for the following day.
– Results: • Alarm event will be displayed on the I-Clock screen
Prototype Scenario #2Transfer Alarm Event to the I-Clock
December 15, 2005 33
• Delete the alarm event from #2.
– Results: • Alarm event will be cleared from the I-Clock screen
• Default alarm time will be shown
Prototype Scenario #3Delete an Alarm Event
December 15, 2005 34
• Add an alarm event into the future• Change the alarm time to close to current
time– Results:
• Alarm event will change• Alarm will sound• Event will be cleared• Default alarm time will be shown
Prototype Scenario #4Change an Alarm Event
December 15, 2005 35
• Add an alarm event into the future without the checkbox checked
– Results: • Alarm event will not be added
Prototype Scenario #5Add Non-alarm Event
December 15, 2005 36
Prototype Scenario #6 Add Event to Preempt the Current
Alarm Event• Add event into the future• Add another earlier event close to current
time– Results:
• Earlier alarm event will preempt to first event• Alarm will sound• Earlier event will be cleared• Next alarm event will be shown
December 15, 2005 37
Prototype Proof
• Add event
• Edit event
• Delete event
• Alarm will sound at correct time
• Only alarm events used
• Event preempting
• Alarm will sound on default time
December 15, 2005 38
Budget Expenditures
Fixed Costs
Hardware Costs $61,000
Prototype Costs $10,000
Initial Equipment $100,000
Inventory 100,000
Phase 2 Personnel $623,229 Total Fixed Costs $894,229
Recurring Costs
Overhead $92,000 Personnel $489,602 Total Recurring Costs $581,602
•Fixed costs for Phase 2
(Initial Equip & Inventory for the
warehouse)
•Recurring Costs for Out Years
(Overhead = Data Center, warehouse, utilities)
December 15, 2005 39
I-Clock Components
December 15, 2005 40
Component Quantity Costs
Total Quantity Costs
6W (10W Max.) Speakers 2 $1.41 $2.81Snooze Button Switches 2 $0.15 $0.30LH7A404 Card Engine (Main Board) 1 $55.00 $55.00AM/FM Tuner Chip 1 $1.77 $1.7710W Stereo Amp 1 $2.18 $2.1820x4 LCD + Keypad 1 $36.00 $36.005.7” Color 320x240 LCD 1 $54.52 $54.52Power Supply 1 $5.12 $5.12Plastic Case 2 $8.00 $16.00AA Batt. Holder 1 $0.16 $0.16Total $173.86
Components Costs
* Prices adjusted for expected volume discounts based on actual volume discounts received.
December 15, 2005 41
Marginal Profit
Marginal RevenueRevenue/ Clock $250Total $250
Marginal CostsCost/ Clock $173.86Datacenter Cost/ Clock $0.81
$0.00Total $174.67
Marginal Profit $75.33
Cost $174.67 69.87%Profit $75.33 30.13%
Marginal Cost vs Profit
Cost
Profit
December 15, 2005 42
Projected Sales by Year
0100002000030000400005000060000700008000090000
Number of Clocks Sold Annually
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Year
Sales by Year
Sales by Year
Year 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Clocks Sold 10,000 22,500 50,625 72,900 88,209 79,609 64,483 46,589 37,737 30,567 Revenue 2,500,000$ 5,625,000$ 12,656,250$ 18,225,000$ 22,052,250$ 19,902,156$ 16,120,746$ 11,647,239$ 9,434,264$ 7,641,754$
Total Clocks Sold 503,219
December 15, 2005 43
Break Even Analysis
Break Even Analysis
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Years
Do
llar
s
Costs
Revenue
* Break Even occurs in 2010
December 15, 2005 44* Break Even occurs in 2010
Year # of Clocks
Current Year Costs
Current Year Gross Profit
Total Cumulative Costs
Total Cumulative Revenue Profit (Loss)
2008 10000 $581,602 $750,000 $1,475,831 $750,000 -$725,831
2009 15625 $581,602 $1,171,875 $2,057,433 $1,921,875 -$135,558
2010 24414 $581,602 $1,831,055 $2,639,035 $3,752,930 $1,113,895
2011 29541 $581,602 $2,215,576 $3,220,637 $5,968,506 $2,747,869
2012 32569 $581,602 $2,442,673 $3,802,239 $8,411,179 $4,608,940
2013 26381 $581,602 $1,978,565 $4,383,841 $10,389,743 $6,005,902
2014 19060 $581,602 $1,429,513 $4,965,443 $11,819,257 $6,853,814
2015 13771 $581,602 $1,032,823 $5,547,045 $12,852,080 $7,305,035
2016 11154 $581,602 $836,587 $6,128,647 $13,688,667 $7,560,020
2017 9035 $581,602 $677,635 $6,710,249 $14,366,302 $7,656,053
Break Even Analysis
December 15, 2005 45
Outside Funding Plan
• National Science FoundationDirectorate for Engineering
Division of Design, Manufacture and Industrial Innovation
Phase I: Solicitation funding award: $100k
Phase II: SBIR funding limited to $750k or 2 years, whichever is reached 1st
– Topic: Electronics (EL) and Security Technologies (ST).
– Funds cannot be used for marketing and production operations
– Company must match research and development costs
• CIT Corporate Giving Program Commercial Finance Group
• Additional funds needed above $100k - No deadline
December 15, 2005 46
Conclusion
• Results from our test scenarios proves our concept works
• A system can be developed that identifies alarm events entered into a scheduler and sends the alarm events to an alarm clock
• Approval for Phase 2 continuance requested– Matching company funds for research and
development– SBIR II will be submitted
December 15, 2005 47
Appendix
Section
A: Components
B: Major Functional Diagrams
C: Risks
D: Detailed Costs
E: Miscellaneous
F: Sources
December 15, 2005 48
Appendix A: I-Clock ComponentsSharp LH7A404 Card EngineProcessor - Sharp LH7A404 32 bit ARM922TDMI RISC
microprocessor - Running up to 200 MHz (0 to 70 Degrees C) with 100 MHz
bus speed SDRAM Memory - 32, 64, or 128 MBytes on board Flash Memory - Up to 32 MBytes on board Display - Programmable color LCD controller - Built in driver supports up to 1024 x 768 x 16 bit color - Supports STN, Color STN, Dual STN, HR-TFT, AD-TFT,
TFT Touch Screen - Four or Five wire integrated touch interface Network - Support 10/100 BASE-T Ethernet controller
(application/debug) - SMSC LAN 91C111 (MAC & PHY) Audio - Audio Codec AC97 (Wolfson WM9708) Memory Card Expansion - CompactFlash Type 1 card (memory storage only) - Smart
Card Interface (ISO7816) - Dual PCMCIA interface - MMC/SD
USB - 2 X USB host and 1 device interface (USB 1.1) Serial Ports - 3 X 16C550 like, standard UARTs IrDA - SIR supports up to 115.2 Kbps PS2 - PS2 Keyboard & Mouse GPIO - Programmable depending on peripheral requirements SSP - Supports either Motorola SPITM, National
Semiconductor MICROWIRETM, TI SSI Software - WindowsTM CE and Linux BSPs available -
LogicLoaderTM (bootloader/monitor) Mechanical - Compact Size: 2.37" (60.2 mm) long x 2.67" (67.8 mm)
wide x 0.17" (4.4 mm) high - 144 pin SODIMM Connector for connection to custom
peripheral board - Two high density 80-pin expansion connectors for
peripheral access
December 15, 2005 49
` Internet
`
Work
Home
GTT DatacenterPotential User’s PC w/ ScheduleUser
PDA
I-Clock
Firewall
Router
InformationServers
Router
Wireless Network (Optional)
Potential User’s PC w/ ScheduleUser
PDA
Appendix B: MFCD
December 15, 2005 50
` Internet
Work
Home
GTT DatacenterPotential User’s PC w/ ScheduleUser
PDA
I-Clock
Firewall
Router
InformationServers
Router
Wireless Network (Optional)
Appendix B: MFCD – Work
December 15, 2005 51
`
Client Batch Program send appointments to the virtual datacenter
program
Clock Batch Program reads appointments from the datacenter
I-Clock
1
43
2
Appendix B: Process Flow - Home
December 15, 2005 52
`
Home
I-Clock
Wireless Network (Optional)
Potential User’s PC w/ Scheduler
And Virtual DatacenterUser
PDA
Appendix B: MFCD – Home
December 15, 2005 53
`
I-Clock
In The Box
Client Software User Manual
Not In The Box
PC w/ Schedule
Wireless Router
Wired RouterOr Hub
OR
Internet
Appendix B: What We Provide & What The Customer Needs
December 15, 2005 54
• Dependence on Microsoft Outlook•Format may change
• Interoperability of Components •May be more difficult to integrate than expected
• Dependence on one manufacturer•Motherboard
Appendix C: Risks
December 15, 2005 55
Project Manager Core $75,616 $36.35 2080 $75,616
Marketing Director Core $73,500 $35.34 2080 $73,500
Product Director Core $121,086 $58.21 2080 $121,086
Operations Manager Operations $74,840 $35.98 2080 $74,840
$0.00
Client Developer IT $83,557 $40.17 856 $34,387
Server Developer IT $60,213 $28.95 700 $20,264
Q Developer IT $83,446 $40.12 2340 $93,877
Clock Hardware Engineer IT $65,739 $31.61 556 $17,573
Computer Hardware Engineer (VB) IT $52,557 $25.27 264 $6,671 Computer Hardware Engineer (NOVA) IT $77,780 $37.39 608 $22,736
Tech Writer IT $56,926 $27.37 400 $10,947
Procurement Manager Front Office $102,037 $49.06 348 $17,072
HR Manager Front Office $75,280 $36.19 248 $8,976
Web Developer IT $63,114 $30.34 800 $24,275
Web Designer IT $55,668 $26.76 800 $21,411 Total $623,229
Appendix D: Detailed Personnel
December 15, 2005 56
Component Quantity Cost Total Cost
6W (10W Max.) Speakers 2 $2.99 $5.98 Snooze Button Switches 2 $0.32 $0.64 LH7A404 Card Engine (Main Board) 1 $451.00 $451.00 AM/FM Tuner Chip 1 $3.76 $3.76 10W Stereo Amp 1 $4.63 $4.63 20x4 LCD + Keypad 1 $76.00 $76.00 5.7” Color 320x240 LCD 1 $116.00 $116.00 Power Supply 1 $10.90 $10.90 Plastic Case 2 $3,750.00 $7,500.00 AA Batt. Holder 1 $0.34 $0.34 Total $8,169.25
Appendix D: Detailed Prototype Costs
December 15, 2005 57
Queue Server (DEV & TEST) DELL PowerEdge SC1425 20 1549 $30,980 Switch Cisco Catalyst 2950G-24 Switch 2 1778 $3,556 Router Cisco 2610XM T1 Router 1 1478 $1,478 Workstation (DEV & TEST) DELL Precision 370 21 $699 $14,679 Microsoft Office 2003 Pro 19 $499 $9,481 Cables 25' CAT6 Network Cables 21 $25 $525 Prototype Netgear 802.11b Wireless CF Card 1 $65 $65 Prototype Prototype Product Cost 1 0 $0 Total $60,764
Appendix D: Hardware Detailed Costs
December 15, 2005 58
How much would you pay for an alarm clock that provided all the above features? 4% answered they would pay over $250 for I-Clock
Expected Customer Base - 400,000 consumers*
Price Point - $250
___________________________________________
Expected Revenue - $100 million *Formula Used:
100 million Outlook Users * 4% said they were Outlook users & would pay over $250 * 10% (expected sales at least 1 in 10)
Sources: In a recent preliminary survey of 111 randomly selected users conducted by Greenteam Technologies, 4% said they would pay over $250 for the I-Clock. http://greenteamtech.com/main.aspx
Source: http://www.ivoice.com/media/Jan242002100035.htm (Outlook at 100 Million)
Appendix D: Expected Revenue
December 15, 2005 59
182.9 Million Americans Need an Alarm Clock
Days per week needing an Alarm Clock
62%
38%
1 to 7
0 or Don't know
Source: http://www.sleepfoundation.org/publications/2001poll.cfm#3
Based on current population of 295,000,000
Source: http://www.internetworldstats.com/am/us.htm
Appendix E
December 15, 2005 60
Unsuccessful attempts at wakingHow many times have you been late to
work due to alarm clock setting incorrectly (yearly average)?
• 43% of those surveyed stated: One or more times
Source: In a recent preliminary survey of 111 randomly selected users conducted by Greenteam Technologies, Appendix
How many times have you been late to work due to alarm not waking you up, but it went off (yearly average)?
• 44% of those surveyed stated: One or more times
42%
23%
10%4%
10%2% 2%
6%
0%
10%
20%
30%
40%
50%
1 2 3 4 5 6 9 Over10
27% 29%
10%
6%
8%
2% 2%
16%
0%
5%
10%
15%
20%
25%
30%
1 2 3 4 5 9 10 Over10
Appendix E
December 15, 2005 61
• http://www.bestbuy.com/site/olspage.jsp?skuId=6970931&type=product&productCategoryId=pcmcat13900050018&id=1099387489297
• http://www.census.gov/population/socdemo/foreign/ppl-176/tab01-1.xls• http://www.cit.org/goal3-05.asp• http://www.clickz.com/stats/sectors/hardware/article.php/5921_902081• http://www.internetworldstats.com• http://www.internetworldstats.com/america.htm#us• http://www.ivoice.com/media/Jan242002100035.htm• http://www.marketing.pcworld.com/site/advertising.html• http://www.marketproshows.com/faq.asp• http://www.msnbc.msn.com/id/6986861/• http://www.nbc4.com/advertise/1131462/detail.html• http://www.nielsen-netratings.com/pr/pr_030618_us.pdf• http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm• http://www.pmpa.org/resource/public/work_sched.htm• http://www.sleepfoundation.org/publications/2001poll.cfm#3• http://www.sportinglife.com/story_get.dor?STORY_NAME=golf/05/02/17/manual_080839.html• http://tennessean.com/business/archives/04/08/57011547.shtml?Element_ID=57011547• http://www.techplan.virginia.gov/• http://www.wired.com/news/technology/0,1282,48756,00.html• Our Website: http://www.greenteamtech.com/
Appendix F: Sources
December 15, 2005 62
• 6W (10W Max.) Speakers - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=GF1004M-ND
• Snooze Button Switches - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=SW416-ND
• LH7A404 Card Engine - http://www.logicpd.com/eps/som/sharp/LH7A404/
• AM/FM Tuner Chip - https://www.em.avnet.com/pns/home/0,5533,CID%3D0%26CCD%3DUSA%26SID%3D0%26DID%3DDF2%26LID%3D0%26BID%3DDF2%26CTP%3DPNS,00.html?ref=https://emwcs.avnet.com/webapp/wcs/stores/RedirectWCSLogon?langId=-1&storeId=500201&catalogId=500201&reLogon=https://www.em.avnet.com/auth/framelogin/&URL=RemoteAdvancedSearchView%3FlangId%3D%2D1%26storeId%3D500201%26catalogId%3D500201%26manufacturerPartNum%3DTEA5757HLBE
• 10W Stereo Amp - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=296-2464-5-ND
• 20x4 LCD + Keypad - http://www.crystalfontz.com/cgi-bin/pricing.pl?product=635
• 5.7” Color 320x240 LCD - http://www.mouser.com/index.cfm?handler=displayproduct&lstdispproductid=404582&e_categoryid=221&e_pcodeid=68700
• Power Supply - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=T371-P5P-ND
• AA Batt. Holder - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=2474K-ND
Appendix F: Technical Sources