De fluwelen revolu,e van AndroidRemco Bron
Remco Bron@remcobron
yubby.comdik.nl
zoomz.nlmarketingfacts.nluitgekotst.nlhuldehulde.nlwebarbeider.nl
corporateporting.combumbee.nlleafplan.nl
somanythoughts.nl
Remco Bron?
Global Mobile Data Traffic2008 - 2015
bron: AppsFire
bron: Morgan Stanley
BlackberrySymbian Windows MobileiPhone Android
Welk smartphone platform gebruikt uw
partner?
Welk smartphone platform gebruikt uw
zoon / dochter?
BlackberrySymbian Windows MobileiPhone Android
Sanjay Jha
150000
300000
450000
600000
350.000
250.000
600.000525.000
iPhone DroidEerste week Eerste maand
Aantal devicesmet Android
170Aantal devices
met iOS
5
App developer 70%Carrier 30%
App developer 70%Apple 30%
vsGoogle Apple
Cupcake Donut Eclair Froyo
Gingerbread Honeycomb Ice-cream sandwich
CupcakeDonutEclairFroyoGingerbreadHoneycombIce-cream sandwich
bron: WWDC 2011
Global marketshare growth 2009 > 2010
Bron: Canalys
Smartphone market shareSymbian
2%
Android37%
RIM Blackberry22%
Apple27%
Windows10%
WebOS3%
March 2011, Nielsen Mobile Insights USA
Smartphone activations shareSymbian
1%
Android50%
RIM Blackberry15%
Apple25%
Windows7%
WebOS2%
March 2011, Nielsen Mobile Insights USA
Marketshare 2011 - 2015
38,9%
18,2%14,2%
20,6%
3,8% 4,3%
43,8%
16,9%13,4%
0,1%
20,3%
5,5%
Android iOS Blackberry Symbian Win Phone 7 Others
20112015
Bron:IDC
Welk OS wil de consumentop de volgende smartphone?
26%
33%
13%
7%
2% 2%
18%
31% 30%
11%
6%
1% 1%
20%
Android iOS BlackBerry Windows WebOS Symbian Other Not sure
Jul 10 - Sep 10 Jan 11 - Mar 11
bron: Gartner
Average Monthly Data Usage (MBs)Q1 ’11 Nielsen Customer Value Metrics, USA
582MB
492MB448MB
317MB
174MB127MB
Android OS Apple OS HP WebOS Windows Phone 7 Windows Mobile RIM Blackberry
App Store Ecosystems
Mobile platform installed basevs. App downloads per day
Apple gebruikers downloaden meermaar Android is in de achtervolging
An
dro
id E
mb
ed
de
d
Android @ Home
Afstandsbediening van het (digitale) leven
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