Dave MurphyStrategic Alliances Manager
2014
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•What ultimate form or shape it takes remains to be seen, but in the six years since it disrupted the slow-moving beast we know as Retail, it has definitely changed the landscape.
Mobile POS is Here to Stay
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•While you’ve heard it many times, the key driver of much of this was… Apple. •Milestones:– iPhone: 2007– iPad: April 2010– iPhone 4S: October 2011 • Enough horsepower to run mobile POS
The Key Driver: Apple
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•3.6M tablets in Retail by 2017•69.6% Hospitality operators plan to add mPOS
•No more one-trick mPOS Ponies– All merchants, even SMBs, want mPOS solutions to do more
for them than enable card payments
* Sources: IHL Services, Hospitality Technology, PYMNTS.com
Key Trends
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•Tablet POS ISVs are seeking dealers•Domain expertise IS required•There’s money to be made–Networking– Installation – Support
•Accounting is different–Monthly residual vs. monolithic
Key Opportunities
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•Four Stages– Stage 1 – Manager uses tablet instead of back-office PC– Stage 2 – Extended to store associates– Stage 3 – Store mobile POS– Stage 4 – Customer device checkout
How Do Retailers Use Mobile?
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Top Mobility Applications
Source: RIS/IHL Group 2014 Store Systems Study
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Top Choices: iPad and iPhone
Source: IHL Group 2014 Mobile POS Study
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What Me Worry?
Source: IHL Group 2014 Mobile POS Study
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SMB Advances to Stages 3 and 4
• In the small and medium business space, mobile POS is an absolute reality•Over 500 POS Apps– 294 iOS apps– 240 Android apps
* Search Criteria: “point of sale, cash register, POS, mPOS”
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•Cost savings•Zero OS license fees•Elegant interface•Eases employee training•A tool for better customer service•Developer-friendly application environment•Modernizes the operator’s brand
Advantages of Tablet POS
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Epson mPOS Solutions
Epson PrinterOptions
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•DHCP-enabled out of the box
mPOS-Friendly Printers
Introducing OmniLink
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Tablet Printer
Cloud Printer
Peripheral Hub
Print Server
Web Server
S m a r t e r Wa y t o N e x t G e n e r a ti o n P O S
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OmniLink Models
TM-i• TM printer with TM-i intelligent unit• Tablet POS friendly• Smart receipt printing from native and cloud printing applications• Stylish & small footprint design (same size as TM printer)• Supports up to 6 peripherals (4x USB, 1x COM, 1x RJ11)• Web server• Print server
TM-DT• TM printer plus powerful CPU• OS: POSReady 2009, OpenSUSE Linux• HDD for application storage• Support up to 8 Peripherals (6x USB, 1x COM, 1x RJ11) plus display• Optional powered USB support • Web server• Print server
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• Native or Cloud-based Tablet POS Applications– ePOS-Print SDK and API for print commands
TM-i Use Case 1: Tablet POS Printing
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• Device Hub for Tablet POS– Peripheral management and control via ePOS-Device– Reliable/cost-effective connectivity vs. Bluetooth or WiFi
TM-i Use Case 2: Device Management
Cash Drawer Bar Code
Scanner Customer Display
ScalePayment Device
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• Network Epson TM Printer Control– Can control printing on up to 20 network printers
TM-i Use Case 3: Print Server
Kitchen
Bar
Expo
Valet
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• Facilitator for Online Ordering and Remote Requests– ePOS-Print for inbound requests print commands– Server Direct Print for outbound
TM-i Use Case 4: Remote Applications
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• Data Parsing for Cloud Applications– Printer connected to POS terminal– Print stream data is intercepted, parsed and sent to the cloud to be made
actionable
TM-i Use Case 5: Data Parsing
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• Facilitator for Tablet POS– Receipt printing– Device management
• An alternative solution for online ordering applications, replacing:– Fax machines– Desktop printers– Tablets
• A limited-use data gateway for adding functionality to POS and ECR environments
OmniLink TM-i Recap
DigitalReceipts
Analytics
Coupons
Loyalty
DigitalSignage
Device HubData Points
OmniLink
Apps
Mobile POS
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•ePOS-Print and -Device are the keys– An Epson differentiator– Perfect for cloud/tablet ISVs who just want to code in XML
and not have to learn ESC/POS for printing– Ideal solution for tethered peripheral management• Scanner• Scale• MSR• 2x20 Customer Display• Etc.
ePOS Is The Key
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OmniLink Models
TM-DT• TM printer plus powerful CPU• OS: POSReady 2009, OpenSUSE Linux• HDD for application storage• Support up to 8 Peripherals (6x USB, 1x COM, 1x RJ11) plus display• Optional powered USB support • Web server• Print server
TM-i• TM printer with TM-i intelligent unit• Tablet POS friendly• Smart receipt printing from native and cloud printing applications• Stylish & small footprint design (same size as TM printer)• Supports up to 6 peripherals (4x USB, 1x COM, 1x RJ11)• Web server• Print server
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• PC-POS System– OpenSUSE Linux or POSReady 2009– APD or UPOS Device Management and Control
DT Use Case 1: PC-POS Architecture
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• Web or Cloud-based Applications– XML to ESC/POS Translation– ePOS-Device Management and Control
DT Use Case 2: Web Architecture
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OmniLink Comparison
Model Product Number TM-T20II-i TM-88V-i TM-70-i TM-L90-i TM-88V-DT TM-T70II-DT
Specs
CPU ARM9 400 MHz ARM9 400 MHz ARM9 400 MHz ARM9 400 MHz Intel Atom 1.8GHz Intel Atom 1.8GHz
Main Memory 256 MB 256 MB 256 MB 256 MB DDR2 4.0GB DDR2 4.0GB
HardDrive - - - - SSD 16GB, 32GB,
larger SSD availableSSD 16GB, 32GB, larger SSD available
Interface
USB USB2.0 x 2 USB2.0 x 4 USB2.0 x 4 USB2.0 x 4 USB2.0 x 6 USB2.0 x 6
Ethernet10Base-T/100Base-x 1
10Base-T/100Base-x 1
10Base-T/100Base-x 1
10Base-T/100Base-x 1
10Base-T/100Base-x 1
10Base-T/100Base-x 1
Serial D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1
Display - VGA x 1 VGA x 1 VGA x 1 VGA x 1 VGA x 1
Software
OSEmbeddedLinux
EmbeddedLinux
EmbeddedLinux
EmbeddedLinux
POSReady 2009 OpenSUSE 11.1
POSReady 2009 OpenSUSE 11.1
Device Drivers
ePOS-Print, ePOS-Device
ePOS-Print, ePOS-Device, Server Direct Print
ePOS-Print, ePOS-Device, Server Direct Print
ePOS-Print, ePOS-Device, Server Direct Print
ePOS-Print, ePOS-Device, Server Direct Print
ePOS-Print, ePOS-Device, Server Direct Print
or or or
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•Mobile for store associates is the single biggest trend since Internet at the store level.•The core POS market is changing, and much faster
than we think.•Apple envy is a very real and very powerful driver.•The mobile trend is being driven by the CEO on down.• It is not going away, and one needs to be mindful of
the potential impacts.
Final Thoughts
Source: Lee Holman, IHL Group