Download pdf - Data Quality Everywhere

Transcript
Page 1: Data Quality Everywhere

© Talend 2014 1

Data Quality Everywhere: Embed Real-Time Data Quality into your

Business Processes and Applications Sept 23rd, 2014

Page 2: Data Quality Everywhere

© Talend 2014 2

Key Facts about Talend

• Founded in 2006

• 400 employees in 7 countries

• Dual HQ in Los Altos, CA and Paris, France

• Open Core business model

• Subscription license

• Services & training

Talend Platform for Data Services • Quickly create web services, REST, … without coding

• Connect data sources and improve data quality

• Comprehensive management and monitoring from a

single console

• Unified tooling across process, application and data

Talend & Talend Platform for Data Services

2007 2008 2009 2010 2011 2012 2013

Page 3: Data Quality Everywhere

© Talend 2014 3

Our Vision: trusted data, anywhere

Platform for Data

Management

Platform for Big Data

Platform for Data Services

Talend Cloud (upcoming)

Platform for Master Data Management

Platform for Enterprise Integration

Talend

Data

Quality B

ig D

ata

Mg

mt.

Gold

en

Re

co

rds

Page 4: Data Quality Everywhere

© Talend 2014 4

01010101101010101010

10101011010101010101

01010101010101010101

01010110101010101010

10101010110101010101

01010101101010101010

10110101010101010101

01011010101010101

Talend Data Quality Bring trust in your data centric processes

Profile

Standardize & match

Enrich Monitor

Operatio-nalize

• Direct access to data source

• Complete & extensible controls

• Open source

• Big Data Quality

• Data Quality in

motion

• Data Quality

Services

• Structured, unstructured & multi-

structured (XML, EDI…) data

• Powerful, yet simple, matching

engine

• Embedded stewardship

• 800+ components &

connectors

• Enrichment partners

(address, …)

• Discover, Measure, Analyze

Improve & Control

Page 5: Data Quality Everywhere

© Talend 2014 5

Growing the Business With an Extended

Product Portfolio in the Retail Industry

Challenge:

• Increase product offerings, including direct supply and marketplace products

• Accelerate and automate the product induction process

Why Talend:

• Solid data quality rules enable automatic product data cleansing prior to publication

• Open source architecture and ability to integrate with many platforms.

Value:

• Boosted conversion rates and better customer purchasing experience through better adherence to standards

• Reduced costs for new products introduction by monitoring data that don’t meet standard and delegating quality resolution to suppliers

Page 6: Data Quality Everywhere

© Talend 2014 6

Easily standardize data across your heterogeneous landscape

- Parse, standardize and match the data in real time

- Organize the data stewardship activity to check and correct the data whenever needed

Control data quality in real time

- Avoid the propagation of erroneous data by integrating control rules into your data integration processes

- Push data quality controls upstream, before the data even enters .into your systems

Embed real-time data quality into your business processes and

applications with Talend Platform for Data Services

Real Time Data Quality

Measure, analyze and monitor data quality at its source

- Understand your data assets before integrating it in your systems

- Assess and monitor data across internal, cloud, web and mobile applications

- Create whistle blowers and detect the root causes of data quality problems

Page 7: Data Quality Everywhere

© Talend 2014 7

Use case: Customer contact info in customer facing processes

What’s the reward of real time data quality?

Source The 1-10-100 rule (http://blog.postcodeanywhere.co.uk/index.php/the-1-10-100-rule)

1$

10$

100$

Verify/standardize

contact data at the

point of entry

Cleanse

contact data at later

steps

Keep working with

erroneous data

Page 8: Data Quality Everywhere

© Talend 2014 8

Demo scenario: Real-Time Standardization

© Talend 2010

Key capabilities • Leverage the power of the Unified Platform • Real-Time call to address & phone

standardization capabilities • Interaction with third party tools like Google

Maps • Can use any of 800+ Talend Components!

Request

JSON or XML Parsing

JSON or XML Parsing

Talend ESB

Enterprise Service Bus

Data

Services

Security

Services

Data Quality

Services

Request

Response

Js

on

or

HT

ML

Pa

rsin

g

Js

on

or

HT

ML

Pa

rsin

g

Google

Maps API

Business Benefits • Improved return rates for upcoming

customer interactions (e.g. : campaigns) • Enriched customer database (e.g geo-

localization). • Removes costs of future data cleansing • Standardized data at entry point easier to

share, integrate, unify….

Request

Response

Identity

Services

Page 9: Data Quality Everywhere

© Talend 2014 9

Demo scenario: Real-Time Standardization

Key capabilities • Leverage the power of the Unified Platform • Using Talend MDM as a Lookup to retrieve

potential matching accounts with Fuzzy Matching Algorithms

• Back-end can be MDM but also CRM (SFDC…), customer database, Big Data…

Request

JSON or XML Parsing

JSON or XML Parsing

Talend ESB

Request

Response

Ma

tsre

da

ta s

erv

ice

s

Js

on

or

HT

ML

Pa

rsin

g

Business Benefits • Know your customers (from web visitors and

clickstreams to ongoing interactions with known customers)

• Personalize web interactions and propose next best offers

• Avoid duplicates in your customer database • Manage consistently customer interactions

across channels

Lookup Accounts Fuzzy

Matching Talend

MDM Potential Matching Accounts

Page 10: Data Quality Everywhere

© Talend 2014 10

Key Takeaways

Data Quality embedded throughout the suite

Data Quality, when embedded into Data Services, brings data quality controls across your processes,

web and applications

Talend unified platform can even bring you beyond the traditional scope of data quality, when combined

with MDM or other applications

Typical business benefits are increased business process efficiency, revenue growth, better customer

experience management, compliance…

Page 11: Data Quality Everywhere

© Talend 2014 11

Data Quality Everywhere: Embed Real-Time Data Quality into your

Business Processes and Applications Sept 23rd, 2014


Recommended