© Talend 2014 1
Data Quality Everywhere: Embed Real-Time Data Quality into your
Business Processes and Applications Sept 23rd, 2014
© Talend 2014 2
Key Facts about Talend
• Founded in 2006
• 400 employees in 7 countries
• Dual HQ in Los Altos, CA and Paris, France
• Open Core business model
• Subscription license
• Services & training
Talend Platform for Data Services • Quickly create web services, REST, … without coding
• Connect data sources and improve data quality
• Comprehensive management and monitoring from a
single console
• Unified tooling across process, application and data
Talend & Talend Platform for Data Services
2007 2008 2009 2010 2011 2012 2013
© Talend 2014 3
Our Vision: trusted data, anywhere
Platform for Data
Management
Platform for Big Data
Platform for Data Services
Talend Cloud (upcoming)
Platform for Master Data Management
Platform for Enterprise Integration
Talend
Data
Quality B
ig D
ata
Mg
mt.
Gold
en
Re
co
rds
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Talend Data Quality Bring trust in your data centric processes
Profile
Standardize & match
Enrich Monitor
Operatio-nalize
• Direct access to data source
• Complete & extensible controls
• Open source
• Big Data Quality
• Data Quality in
motion
• Data Quality
Services
• Structured, unstructured & multi-
structured (XML, EDI…) data
• Powerful, yet simple, matching
engine
• Embedded stewardship
• 800+ components &
connectors
• Enrichment partners
(address, …)
• Discover, Measure, Analyze
Improve & Control
© Talend 2014 5
Growing the Business With an Extended
Product Portfolio in the Retail Industry
Challenge:
• Increase product offerings, including direct supply and marketplace products
• Accelerate and automate the product induction process
Why Talend:
• Solid data quality rules enable automatic product data cleansing prior to publication
• Open source architecture and ability to integrate with many platforms.
Value:
• Boosted conversion rates and better customer purchasing experience through better adherence to standards
• Reduced costs for new products introduction by monitoring data that don’t meet standard and delegating quality resolution to suppliers
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Easily standardize data across your heterogeneous landscape
- Parse, standardize and match the data in real time
- Organize the data stewardship activity to check and correct the data whenever needed
Control data quality in real time
- Avoid the propagation of erroneous data by integrating control rules into your data integration processes
- Push data quality controls upstream, before the data even enters .into your systems
Embed real-time data quality into your business processes and
applications with Talend Platform for Data Services
Real Time Data Quality
Measure, analyze and monitor data quality at its source
- Understand your data assets before integrating it in your systems
- Assess and monitor data across internal, cloud, web and mobile applications
- Create whistle blowers and detect the root causes of data quality problems
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Use case: Customer contact info in customer facing processes
What’s the reward of real time data quality?
Source The 1-10-100 rule (http://blog.postcodeanywhere.co.uk/index.php/the-1-10-100-rule)
1$
10$
100$
Verify/standardize
contact data at the
point of entry
Cleanse
contact data at later
steps
Keep working with
erroneous data
© Talend 2014 8
Demo scenario: Real-Time Standardization
© Talend 2010
Key capabilities • Leverage the power of the Unified Platform • Real-Time call to address & phone
standardization capabilities • Interaction with third party tools like Google
Maps • Can use any of 800+ Talend Components!
Request
JSON or XML Parsing
JSON or XML Parsing
Talend ESB
Enterprise Service Bus
Data
Services
Security
Services
Data Quality
Services
Request
Response
Js
on
or
HT
ML
Pa
rsin
g
Js
on
or
HT
ML
Pa
rsin
g
Maps API
Business Benefits • Improved return rates for upcoming
customer interactions (e.g. : campaigns) • Enriched customer database (e.g geo-
localization). • Removes costs of future data cleansing • Standardized data at entry point easier to
share, integrate, unify….
Request
Response
Identity
Services
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Demo scenario: Real-Time Standardization
Key capabilities • Leverage the power of the Unified Platform • Using Talend MDM as a Lookup to retrieve
potential matching accounts with Fuzzy Matching Algorithms
• Back-end can be MDM but also CRM (SFDC…), customer database, Big Data…
Request
JSON or XML Parsing
JSON or XML Parsing
Talend ESB
Request
Response
Ma
tsre
da
ta s
erv
ice
s
Js
on
or
HT
ML
Pa
rsin
g
Business Benefits • Know your customers (from web visitors and
clickstreams to ongoing interactions with known customers)
• Personalize web interactions and propose next best offers
• Avoid duplicates in your customer database • Manage consistently customer interactions
across channels
Lookup Accounts Fuzzy
Matching Talend
MDM Potential Matching Accounts
© Talend 2014 10
Key Takeaways
Data Quality embedded throughout the suite
Data Quality, when embedded into Data Services, brings data quality controls across your processes,
web and applications
Talend unified platform can even bring you beyond the traditional scope of data quality, when combined
with MDM or other applications
Typical business benefits are increased business process efficiency, revenue growth, better customer
experience management, compliance…
© Talend 2014 11
Data Quality Everywhere: Embed Real-Time Data Quality into your
Business Processes and Applications Sept 23rd, 2014