Midwheb Research WorkshopeResearch: Data Collection & Analysis
9 March 2011
Anthony ‘Skip’ [email protected]
Tarek [email protected]
Overview
• Observation
• Interviews / Focus Groups
• Questionnaires / Surveys
• Email / webpage forms
ObservationsInterviews / Focus Groups (1of 2)
• Capture the event:
– Mobile, Flip Cameras, Camcorder,
– Adobe Breeze/Connect – MU Server, YouTube record directly
• Recommendations:
– Sound quality (e.g. Microphone, echo, distance, etc.)
– Lighting (back lighting, shadow effect, etc.)
– Video (e.g. Length (time), file size & format, etc.)
– Clarity and consistancy
ObservationsInterviews / Focus Groups (2 of 2)
Analysis –
• Speech to text -http://tv.adobe.com/watch/creating-time/premiere-pros-speech-to-text-helps-you-save-time/
• Thematic grouping –
– Tag cloud generator: http://tagcrowd.com/
– Word tables, Excel,
– SPSS, Nudist
Questionnaires / Surveys (1 of 2)
• www.surveyshare.com
• www.zoomerang.com
• www.surveymonkey
Basic features:
• Blank or templates
• Types of questions (open / closed)
• Flexible access options (e.g. Open, email address, etc.)
• Data representation
Questionnaires / Surveys (2 of 2)
• Please complete our survey at:http://www.surveyshare.com/s/AIAWLYD
Email / webpage formsGoogle Docs Forms –
https://spreadsheets.google.com/viewform?formkey=dHdPQWxYWFk3WmVaZnFUSmluTDRQRFE6MQ