Evolution of your Design
Photo Credit: kevindooley
Iteration & YouDesigning Adaptable WebsitesDaniel Burka – Digg Creative Director – Pownce Co-founder
Your design sucksTrust me, you can do better
Credit: Martin_Heigan
Are you in or out?in-house designvscontract work
Credit: Mark Trammellaka chasingfun
Read this bookStewart Brand - How Buildings Learn
High roadarchitecture
High roadwebsite
Low roadarchitecture
Low roadWebsite
Look what you can do!Build yourself a castle in no time!
Establish a visual languageAvoid the Tower of Babel
Example from Pownce
Mezzoblue(thanks Dave!!)
Mozilla Digg
Desire pathsDon’t try to predict everything
Credit: Phil Gyford
Adapt to ScaleIt’s a great problem to have
Subtraction is iteration tooTry to remove as much as you add
Credit: Rev Dan Catt
Realign, don’t RedesignCameron Moll is clever
Credit: kk+ (flickr)
so I can shoot them in the face”
Stuart Butterfield, Flickr
“Every time I hear a designer say the word
innovation I reach for my revolver....
March, 2008
Make time for iterationDon’t overbook yourself on new stuff
Credit: Jeremy Keith
Don’t hesitate to release
Don’t panic!Listen and learn carefully before reacting
Low road design is much easier to adapt
Realign, don’t redesign
Create a visual language and iterate it
You can’t predict all eventualities
Remove as much as you add
Don’t be over reactive
Make time for iteration
Digg comments systemA case study
2005-2008
2005
2005Doesn’t scale
2005Limited functionality
Doesn’t scale
2005
Data isn’t very compact
Limited functionality
Doesn’t scale
2005
Design is awfully literal
Data isn’t very compact
Limited functionality
Doesn’t scale
2006
2006Still doesn’t scale that well
2006Nesting confuses novices
Still doesn’t scale that well
2006
Nesting too basic for experts
Nesting confuses novices
Still doesn’t scale that well
2006
Top posting rampant
Nesting too basic for experts
Nesting confuses novices
Still doesn’t scale that well
2007
2007Scales! ... but slower UI
2007Nesting! ... but cluttered
Scales! ... but slower UI
2007
Interactions awkward
Nesting! ... but cluttered
Scales! ... but slower UI
2007
Hard to locate your comments
Interactions awkward
Nesting! ... but cluttered
Scales! ... but slower UI
2008
2008Scales better... much faster
2008More functionality, less clutter
Scales better... much faster
2008
Interactions stronger
More functionality, less clutter
Scales better... much faster
2008
Start looking for cracks...
Interactions stronger
More functionality, less clutter
Scales better... much faster
Adapt to surviveIf iterative design isn’t instinctual, be convincing
Thanks! Questions?Slides will be on deltatangobravo.com
Recommended
