Developing a DAM Strategy
Sara Lichtenfeld
Visual Media Archivist
&
University of Maryland iSchool Student
MARAC, Bethlehem, PA
10.20.2011
Developing a DAM Strategy
Reasons for developing a DAM strategy
Assessing value
Developing Components including –
1. File Management
2. Metadata
3. Workflow (delivery & asset management systems can be separate)
4. Policy/Licensing
5. Access
Case Study: MarkeTng & CommunicaTons Office at the Smith School of Business, University of Maryland
Why Develop a DAM Strategy? IdenTfies value of the digital assets
Ensures the insTtuTon reaps the benefits from the efforts & costs
Defines how the digital assets should be treated to maximize their use
Enables you to explore all opTons and asses needs for the DAM
Assessing the Value of DAM’S and Digital Assets
Ways to asses value of the DAM and its digital assets –
Assets are easily recreated
The DAM is valuable as the financial cost, Tme & effort of creaTon
Developing a DAM Strategy
Components include ‐ File Management
Management of files that contain the asset
File naming can be intuiTve to complicated / systemaTc naming schemes
Back up copies
Developing a DAM Strategy
Components include – Metadata
AdministraTve Metadata: the history of the asset and policies associated with the digital asset
DescripTve Metadata: the content and form of the digital asset for search/retrieval
Structural Metadata: internal structure and relaTonship of resources facilitaTng navigaTon and presentaTon
Developing a DAM Strategy
Components include – Workflow
Workflow = life from acquisiTon/creaTon ‐> daily management ‐> delivery
Batch capturing
Important to ask quesTons
Place the following in workflow order: digitally capture artwork apply watermark for copyright/legal protecTon process and color correct back up TIFF and JPEGs regularly
Developing a DAM Strategy
Components include – Policy/Licensing
ProtecTon
Versions
Policy
Developing a DAM Strategy
Components include ‐ Access
Access levels
RestricTon levels
Developing a DAM Strategy works