zenithinternational
specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Zenith Report
Dairy Snacks December 2010
Sample
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specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Contents
Introduction 3
Methodology 4
Definitions 5
Geographical coverage 6
Executive summary 7
Category overview 8
Global trends & developments 9
SWOT analysis 11
Market analysis 12
Global market volume & value, value per kilo (2007-09, 1010e, 2014f) 13
Global market volume ranking (by country, 2009) 14
Global market volume share (by country, 2007, 2014f) 15
Global product market share (yoghurt, cheese, 2009) 16
Global manufacturer volume share (by yoghurt, cheese categories, 2009) 17
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Contents
Country sections for 26 featured counties. Each country section includes:
Market volume & value, value per kilo: 1 page
Key players & brands: 1 page
Brand profiles: 1 page per profile
West Europe: 18
France, Germany, Italy, Denmark, Sweden, Finland, Norway, Spain, UK
East Europe: 48
Czech Republic, Hungary, Poland, Russia, Ukraine
Africa & Middle East: 64
Saudi Arabia, South Africa, UAE
Asia Pacific: 73
Australia & New Zealand, China, Japan
Latin America: 96
Argentina, Brazil, Mexico
North America: 109
Canada, USA
Conclusion 129
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Definitions Dairy snacks
A dairy snack is a small portion of food not meant to be eaten as a main meal of the day (breakfast, lunch or dinner) but rather to assuage a person’s hunger between these meals, providing a brief supply of energy for the body. Dairy snack foods are typically designed to be portable, quick and satisfying.
The following outlines the type of products included within the definition for each product category:
Cheese
Includes individually-wrapped single-portion sized cheese, string cheese, cheese sticks, and cheese-dominated lunch/snack packs with ‘dippers’. Examples are Mini Babybel, Cheestrings, and Dairylea Dunkers.
Excludes slices and spreads such as processed triangle portions.
Desserts
Includes on-the-go packaged desserts (i.e. no spoon required) and mini-sized versions of dairy desserts in single pots. Example is Mini Müller Rice.
Excludes twin/split pot desserts.
Fromage Frais
On-the-go packaged fromage frais (i.e. no spoon required). Examples is Frubes.
Yogurts
Includes on-the-go packaged yogurts (i.e. no spoon required) and mini-sized versions of yogurts in single pots. Examples are Nestlé Munch Bunch Squashums and Müller Mini Corners.
Excludes single serve pots with added snack element such as cereal.
NB: Ice cream is excluded from the report as it can be eaten as a snack and as a dessert, as are dairy beverages which are generally not considered as snacks.
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‘Country’ dairy snacks Market volume & value
12,133
10,983 11,342 11,739
0
2000
4000
6000
8000
10000
12000
14000
2007 2008 2009 2010e
tonnes
Dairy snacks volume 2007-10e
2007 2008 2009 2010e 2014fCAGR %
07-14f
Volume (tonnes) 12,133 10,983 11,342 11,739 13,405 1.4
Value (EURm) 165.9 159.7 154.9 162.1 198.0 2.6
Value per kg (EUR) 13.67 14.54 13.66 13.81 14.77 1.1
Commentary
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‘Country’ dairy snacks Key players & brands
Bel Kiri Goûter Pack of 5 breadsticks and dipping cheese Original
Bel Mini Babybel Nets/packs of wax-wrapped cheese Original; Light
Bel Pik & Croq Pack of 5 breadsticks and dipping cheese Original
Bongrain P'tit Louis & Kidiboo de P'tit Louis
P'tit Louis: cheese in individual 'shell'
portions
Kidiboo: 6 portions of fromage frais (20g
each) for children
Original
Bongrain Saint Agur Pack of 4 portions of Saint Agur Original
Kerry Foods France Ficello Batons of string cheese Original; Emmental; Gouda
Company Dairy snack brand Description Variants include
Commentary
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‘Country’ brand profile - cheese Bel - La Vache Qui Rit Pik & Croq
Company information: Bel specialises in developing and manufacturing brand name cheeses, and adapts its strategy to develop its brands according to local tastes. There are over 30 Bel brands available in the world, with each offering a healthy and fun product whilst also being tasty and enjoyable to share with others.
Product information: La Vache Qui Rit (The Laughing Cow) is a processed cheese, originally available as a spread. The brand has been extended to include the snack version, Pik & Croq, containing breadsticks to dip into La Vache Qui Rit processed cheese.
Variants: Available in boxes of 5 or 8 packs.
Price: €2.00 for a pack of 5 (175g).
Marketing: Bel has recently created a Facebook page for Pik & Croq.
Target market: Children. As with Kiri Goûter, the pack highlights the calcium content of the product.
zenithinternational
specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
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