Dr.S.K BurmanFounder of Dabur(1884)
The story of Dabur began with a small, but
visionary endeavor by Dr.SK Burman, a physician
tucked away in Bengal.
His mission was to provide effective and
affortable cure for ordinary people in far-flung
villages
He undertook the task of preparing natural cures
for the killer diseases of those days,like
cholera,malaria and plague.
Soon the news of his medicines travelled, and he
came to be known as the trusted ‘Daktar’ or
Doctor who came up with the effective cures,and
this is how his venture Dabur got its name-
Derived from the Devanagri rendition of Daktar
Burman.
About Dabur
Dabur India Limited is a leading Indian consumer goods company
with interests in Hair Care, Oral Care, Health Care, Skin Care, Home
Care and Foods.
Beginnings in Calcutta way back in 1884 as an Ayurvedic
medicines company
Dabur India Ltd has come a long way today to become a leading
consumer products manufacturer in India.
For the past 130 years, they have been dedicated to providing
nature-based solutions for a healthy and holistic lifestyle.
Through our comprehensive range of products, we touch the lives of
all consumers, in all age groups, across all social boundaries.
And this legacy has helped us develop a bond of trust with our
consumers. That guarantees you the best in all products carrying the
Dabur
1884 - Established by Dr. S K Burman at
Kolkata
WALKING DOWN THE MEMORY LINE
CURRENT POSITION
2002-2003-increased from 95.53-113.44crore,An increase of
18%
2003-2004-10% reduction in total expenditure by purchasing
row material by e-sourcing and by reduce its stock end
Enter into 10 year IT outsourcing cum-consulting contract with
Accenture
Their advertisement campaign had helped them a lot
Reduced interest outgo-managed to get lowcost debt rather
than high cost debt
Total debt was reduced to rs39.80 crore from 81.70crore
Dabur already entered the global market as a part of business
strategy
Acquired Redrock a UAE-based company and renamed it as
Dabur international
Joint venture in pakisthan
Manufacturing unit in nigeria
Company internal business include export india contribute
9.6% of the total sales
Dabur fmcg product is expected to increase demand
Name of former executive director, Pradip Burman was listed
in the list of black money account holders on 27 October 2014
when BJP government revealed the names. Dabur rejected the
black money charge
Conclusion
MARGINALLY INCREASE IN PROFIT DOMESTIC AND GLOBALLY
GOING GLOBAL AS THEIR MARKETING STRATEGY
Avoid nigeria market
Increase domestic activities
Going global after proper research and development
1>>Problems in Nigeria
61% NIGERIAN POPULATION ARE IN POVERTY
STRONG COMPETITION FROM UNILEVER AND P&G
SMALL PLAYERS AND IMPORTS HAVE 50% MARKETSHARE
NIGERIAN FOCUS PRODUCTS AND NOT CONGRUENT WITH
DABUR
Sales in International Markets
Concentration
•Can concentrate more in domestic and developing countries
•Chances of increase in profits
Concern
• Increase in expenditure
•Chances of Loosing goodwill
2>>Increasing Domestic Activity
Relatively low risk but high profit potential
Chances of raising indian CPG market in mere future
Well established branding and distribution
As per current data-1.5 millon retail outlet
5000 distributors
Awards and Achievements-
1. Dabur ranked 182 in the ET-500 list Of India Inc's Heroes
2. Dabur ranked 7th Most Respected Company in the Fast Moving Consumer Goods space in India
3. Dabur ranked among Top 10 Best Companies to Work For in the Consumer Goods and Durables sector
4. Dabur ranked 45 among Most Trusted Brands In India, according to Brand Trust Report, India Study, 2011
5. The Burman family, promoters of Dabur, ranked 20th in Forbes' 'The 100 Richest Indians' list
6. Dabur listed among the enterprises that are
'Doing India Proud' in Limca Book of Records
2010
7. Dabur ranked 200 in the Fortune India 500 list
That ranks India's 500 largest corporations
8. Dabur India Ltd ranked as India's Most Customer Responsive FMCG Company
consideration
• To increase the depth and width rural distribution
• Develop products for young dynamic markets
• Traditional Medicine
• Can introduce soap products eg:baby soap
• Conduct further market research
• Participate in more social service
• Creative adds
concern
• Ability to with stand competitors
• Expensive
• Not able to add new product line
3>>Going global
Concetrate more in Dubai
Similar customers to india
Distribute through local distributors
Egypt
Hair oil as there focus products
long term oriented projects
Dabur should understand each countries culture and
concentrate on a paricular area
consideration
•Marketing capabilities
•Chances of expansion
concern
•Competition
•Environmental factor
•Liability of infrastructure
•Risk factor
2>>Concentrate in Domestic Market
Dabur has a well established brand name and trust to the product which would ease
them to regain their market share.
Expansion of dabur products to rural areas leds the growth to higher trajectory
R & D works on dabur with different product line can be a success in india market
Manufacturing units in southern region can also increase the popularity
It was really a very great experience to study this FMCG Company “Dabur India
Limited”.
Through its comprehensive range of products it touches the lives of all consumers,
in all age groups, across all social boundaries. And this legacy has helped them
develop a bond of trust with our consumers. That guarantees us the best in all
products carrying the Dabur name. Dabur has Strong distribution network. Dabur is
the Fourth largest FMCG Company of India. Dabur is one of the most trusted
brand.