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Upper-Intermediate-TVCommercials(D0324)
A:X(.J/.e.A..1.Ao!AHTuCXianz`aidegu`aozhelek`ud
angg`ensh`.yu`aiyu`anb`ongle.N`onghanp.njieishanx`..
eirechanzh.menmeli
Morethanever,Ijustdontunderstandcommercialsthesedays.Theressimplynoconnectionbetweenthecontentofthecommercialandtheproduct.
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6..R@(c..OrA.WISh`.ma?Waojuaoduangg`oumen
odedehoguaodeishmechu`.fangg`ongyuoush`.angy`..B.rux.yenguao,yandy.gexiaibenshangn`enz`anh`
aohashongdehang,roumeixi`ongx.yenbax.go
amawaozhey`.fangtanj`.ngle.Dulao!
aot`
Really?Actually,Ifeellikealotofcommercialsdonthaveanycreativity.Forexample,laundrydetergentcommercialsareforeveraboutachildwhogetshisclothesreallydirty,andthenthemotherusesthelaundrydetergenttowashthemclean,smilingthewholetime.Itssocliched!
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Sh`.a,eyanyuzhuguoxi
erqi.dieb`ensh..Rowaosh.houbay.fun`emez`om.d`awo
ongdezh`ang,wamay.ngm`y.d`B`ozh`ongguaod`enr
un.ugu`ezhangg`aosh`.hongy`.m.ngbai,wak`azhaodehei
ozu`.p`ann`ongg`uy`.genl`.ngl`deguanggao,g`enk`udenbanb`ong.
Thatstrue.Plus,itstotallyunrealistic.IfIgotmyclothesthatdirtywhenIwasachild,Iwouldreallyhearitfrommymom.Butthesetypeofcommercialsareactuallyveryeasytounderstand.TheonesIreallyhatewatchingarethebizarreonesthataretotallyincomprehensible.
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Houg`aoy`ush`.n`ongkuade
aiyengtandene,ji`azhad`guanggao,h`angy`.gexianp.n,sh
aoxi`ongleyaochenghuaziji`anmodua!
oy.xi`uweile.N.shuojiEvenworsethougharethecommercialsthattotallyexaggerate,asifwhenyouuseonelittleproduct,yourlifewillsuddenlybecomeperfect.Itsjustsofake!
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1cOGL.CMeicuom`o,wezu`.tanzh`ong.Wuk`
eicu`oyaoy`ezhoji`anguoy.gekangtangg`ager.leyai,
ouxiangguao,n`ench.ku`laobanjuak.ngxur`ash
edetouq`.q.n,ji`angtengzh.le.
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Exactly!Ihatethoseonesthemosttoo.Isawonecommercialforchewinggumwheretheguychewsapieceofgum,andthenhisbossgiveshimapromotionjustbecauseofhisclean,freshbreath!
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Ha,zhezh`axieizhangshB`o,t`
ensh`.baof`edazi.ugu`aichuantongdeguaowesh`uliendu
angg`oyoub`ao.B.ruhoguaozh.zhaod.nq.ngpanzheji`an.
angg`.d`aqai.K`uf
Ha!Thatreallyistakingtheconsumerforafool.ButIalsocanttaketheoverlytraditionalcommercialseither.Forexample,alotofcommercialsjustplaytheloveangle.Justwatchingthemissoannoying.
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Sh`..sh.yaodeguaoji`.n`ongba
a,q.zu`ouxi`angg`ush`azhp.ngfebi`up.ngf.xi`unang
anx`.jiandeb`ande,yaji`engr`r
enj`.zhu.
Yeah,actuallythemosteffectivecommercialsaretheonesthatturnordinarydetailsintosomethingextraordinary,instantlymakingthemstickinpeoplesminds.
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Meicuo,su`aodeguaoy`aiyuush
oy.hangg`aolanyenghuo,dansh``engy`aoyenghu
.g`aogusho.
Exactly,goodcommercialsarebasedonreallife,butareevenbetterthanreallife.
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ie/[email protected]`.zh`ohu`uyeng!
a,wazhanzheshuab`aot
Ha,forallofourtalk,werenotreallydoingathingtohelpimprovethesituationatall.
KeyVocabulary
chu`creativity
angy`.Mlao
aot`clicheENg`.
uy`deliberatelya.
l`.nglei`artsy8jkua
ad`exaggerated.wei
anmperfectaakbreath
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[email protected]`anzheshuohu`ab`uyaotengtobepromotedfamiliallovesource,origintostandSupplementaryVocabularyZG..U.i.xujiayaogungongxi`aof`anl`anw`udao
deceitrockandrollefficacyfloodingtomisleadaa:ua..HiHx`.ny.weizhend`aiyanrenkex`.nacceptsth.astruespokespersoncreditableness
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