Hans-Gerlach Woudboer
September 2010
We Improve Profitability
Customer Profitability
Analysis and Improvement
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 2
Customer Profitability Improvement
We build multi-dimensional enterprise models reflecting your company and all of its important dimensions and details
With these models we can simulate your business allowing you to make your decisions based on facts and not guesses
Conservatively we improve your bottom-line by 3- 6% of revenue
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 3
Do You Know Your Customers True
Profitability?
Does your company have any unprofitable customers?
How much money do you leave on the table with your
customers?
What profit does each of your customer add or destroy
to your companies profit?
How much profit do you make or lose with activities
and services performed for your customers?
We can help you to answer all of those questions
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 4
How an Enterprise Recognizes their true
Profitability Potentials
Customer Profitability Analysis often shows:
10-20 % of all customers make a profit between
200-300 % of IBIT
Hence: there are customers which dramatically destroy
your profits
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 5
Customer WhaleCurve
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 6
Customer WhaleCurve
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 7
Customer WhaleCurve green-blue cut point
This example shows: 9 % of all customers make a profit of 203 % of IBIT
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 8
Customer WhaleCurve Customer0236
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 9
Product WhaleCurve Customer0236
Product profitability of Customer0236
Shows 3-dimensional profile of customers
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 10
Product WhaleCurve
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 11
Product WhaleCurve
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 12
Potentializer Potential show best route for profitability improvements
Potentials go beyond the red line regime of the WhaleCurve
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 13
Product view of potentials
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 14
Profit Potential Amount vs Volume
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 15
UnitProfit vs Volume
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 16
UnitCosts vs Volume
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 17
Price vs Volume
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 18
From GL to Products, Lines, Customer
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 19
From GL to Whale Curve
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 20
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 21
Enterprise CLV Performance Overview after Simulation
WhaleCurve 2008-2012
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 22
Potentializer
Potentials show best
route for improvements
Go beyond red part of
WhaleCurve
Based on Gap-Analysis
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 23
Potentializer
HealthcareFacilitiesAG
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 24
Performance Management Suite
Enterprise Intelligent
solution for your business
Tailor-made & dedicated to
your needs
The result of your multi-
dimensional enterprise
model
Dynamic performance
details
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 25
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 26
Performance Management Suite
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 27
PricingSuite
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 28
Workshop leads to substantial
Multi-Dimensional Enterprise Model
One-day workshop: We can develop from scratch at your site a substantial
model of your business in order to demonstrate the capabilities and your potentials
A detailed Multi-Dimensional Enterprise Model
allowing Management to simulate future Customer Profitability Improvement
Can be built based on Enterprise data within weeks
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 29
Hans-Gerlach Woudboer
Passionate about Customer-Profitability-
Improvement by using our state of the art
RapidBusinessModeling tool
In a consulting for 10 years - dedicated to
customer profitability improvement based
on ABC/ABM
27 year with ExxonMobil in various
technical and managerial positions within
manufacturing, business and marketing
ExxonChemical President award winner
for an enterprise re-engineering and cost
reduction project of 30%
Chemical Engineer, earned his Master
degree at the Aachen University of
Technology
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 30
References
A Medical Care Company
RapidBusinessModeling Hans-Gerlach
Woudboer +49 160 530 1809 31
Contact
RapidBusinessModeling
Hans-Gerlach Woudboer
Plittersdorfer Str 49
53173 Bonn
www. RapidBusinessModeling.com
Fon +49 160 530 1809
Fax +49 228 286 4304