Инструменты веб-аналитики
BIG DATAUnderstanding your Customer Journey
Dominik JohnsonExecutive Manager Global Performance Alliance
on twitter @dominik_johnsonon facebook /dominik.johnson
Yamondo.com - 15 partners around the globe
Agenda
- Big Data- Customer Journey- Case Study
https://www.youtube.com/watch?v=SMKScopMnKI
Source: YouTube Video The Guardian
Source: Luma Partners
Big Data
DigitalAdvertisementEco-Systemin the USA
Source: Digitouch member of Yamondo
Big Data
DigitalAdvertisementEco-Systemin Turkey
Big Data
42%Of Germans bought something online
2/5Of Retail Sales generated cashless
39%Of Germans using Internet via mobile devices
28 MillionGermans are using Online Banking
40 MillionOnline Bank Accounts in Germany
Source: BDB/Bitkom
Source: BDB/Bitkom Source: HDE
Source: Vuma
Source: TNS
Big Data
30%Of Germans worries about the misuse of Big Data
3/5Of Germans using real names in Social Networks and 20% are using fantasy or fake names
3/5companies in Germany want to start with Big Data
Source: TNS, T-Systems Source: Allensbach
Source: Forsa
Big Data
Favorabilityhunger for information
Intent To Purchasetrigger the decision
Considerationnarrow down alternatives
Awarenesssensitize and create a need
ConversionSource: explido
Customer Journey
Source: explido
Customer Journey
Source: explido
Case Study
Source: explido
Case Study
March’12 - April’12Period of Time (Case Study)
ChannelsPay Per Click - Affiliate Marketing - Social Media - Email Marketing - Display - Cooperations
Ad FormatsGoogle AdWords, HTML Newsletter, Facebook Apps, YouTube Channel, Affiliate Ads, Display Ads and one website of a Cooperation partner
Parties5 inclusive client
Source: explido
Source: YouTube Video FONIC
https://www.youtube.com/watch?v=xSKH8GPjaGs
Case Study
Case Study
Questionby FONIC within Kick-Off-Workshop
Which are the top 10 purchase decision phases that my customers are taking?#1
Source: explido
Case Study
Questionby FONIC within Kick-Off-Workshop
How should an efficient budget allocation look like?#2
Source: explido
Case Study
1/2 Billion ViewsData
2 Million ClicksData
6 DaysAverage Customer Journey
2,92 TouchpointsAverage Customer Journey
Source: explido
Case Study
Source: explido
Case Study
Case Study
Case Study
Questionby FONIC within Kick-Off-Workshop
How should an efficient budget allocation look like?#2
Source: explido
Case Study
30%Display Budget Optimization within the Awareness Phase
PPCContent Network didn‘t work for Awareness Phase therefore the defined budget can be shifted to the Favorability Phase and Consideration Phase
4,5%Finish Rate - In terms the Social Media Channel is a very cost effective managed channel it might be useful to invest a part of the allocated budget into new campaign or new apps.
9%Display Budget Optimization within the Consideration Phase
Source: explido
Dominik JohnsonExecutive Manager Global Performance Allianceexplido WebMarketing GmbH & Co. KGCurt-Frenzel-Str. 10a86167 AugsburgGermany
homepage www.yamondo.comtwitter twitter.com/yamondofacebook facebook.com/yamondogoogle+ plus.google.com/107653396540503500957
homepage www.explido.comtwitter: twitter.com/explidofacebook: facebook.com/explidogoogle+ plus.google.com/103795736783609924357
Telephone: +49 821 / 21 77 95 - 631eMail: [email protected]
Спасибо вам.
Recommended
