1
CURRICULUM VITAE
WEIWU ZHANG
June 10, 2018
PERSONAL DATA
Work Address: Department of Public Relations
College of Media and Communication
3003 15th Street
Box 43082
Texas Tech University
Lubbock, TX 79409
Phone: (806) 834-5967
Fax: (806) 742-1085
Email: [email protected]
Home Address: 6203 77th Street
Lubbock, TX 79424
Phone: (806) 831-4418
Email: [email protected]
EDUCATION
Ph.D., Mass Communications, University of Wisconsin at Madison, 2000
Dissertation: Communication, Citizen Competence, and Democratic Processes
Advisor: Dr. Jack M. McLeod
M.A., Applied Communication Theory and Methodology, Cleveland State
University, 1996
Certificate in American Studies, Johns Hopkins University - Nanjing University Center
for Chinese and American Studies, 1992
B.A., English, Nanjing Normal University, 1989
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ACADEMIC POSITIONS
Texas Tech University, September 2013 – present
Associate Professor, College of Media and Communication
Texas Tech University, July 2007 – August 2013
Assistant Professor, College of Media and Communication
Austin Peay State University, August 2005 – July 2007
Associate Professor, Department of Communication
Austin Peay State University, August 2000 – July 2005
Assistant Professor, Department of Communication
University of Wisconsin at Madison, January 2000 – May 2000
Teaching Assistant, J614 Communication and Public Opinion, School of
Journalism and Mass Communication
University of Wisconsin at Madison, January 1999 – December 1999
Teaching Assistant, J325 Public Relations Practices, School of Journalism and
Mass Communication
University of Wisconsin at Madison, January 1998 – December 1998
Teaching Assistant, J614 Communication and Public Opinion, School of
Journalism and Mass Communication
Cleveland State University, Cleveland, Ohio, September 1994 – June 1996
Research Assistant. Department of Communication.
Zhenjiang Teachers College, Zhenjiang, Jiangsu Province, China, September 1992 – July
1994
Assistant Professor, Department of English
Zhenjiang Teachers College, Zhenjiang, Jiangsu Province, China, September 1989 – July
1991
Assistant Professor, Department of English
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PROFESSIONAL AND ADMINISTRATIVE/LEADERSHIP EXPERIENCE
Association for Education in Journalism and Mass Communication, Institute for Diverse
Leadership in Journalism and Communication, August, 2018 – 2019
Fellow, 2018-19 class
Texas Tech University, Lubbock, Texas, April, 2016 - Present
Chairperson, Department of Public Relations, College of Media and
Communication
Texas Tech University, Lubbock, Texas, January – April, 2016
Interim Chairperson, Department of Public Relations, College of Media and
Communication
Routledge, Taylor and Francis Publisher, Philadelphia, Pennsylvania, January 1, 2015 –
December 31, 2016
Editor, Communication Booknotes Quarterly
Texas Tech University, Lubbock, Texas, January 1, 2013 – December 31, 2015
Assistant Director of Graduate Studies, College of Media and Communication
Texas Tech University, Lubbock, Texas, September 1, 2010 – December 31, 2012
Assistant Department Chairperson, Department of Public Relations, College
of Media and Communication
Texas Tech University, Lubbock, Texas, September 1, 2010 – May 31, 2011
Fellow, Institute for Inclusive Excellence, sponsored by the Division of
Diversity, Equity, and Inclusion and the Teaching, Learning, and Professional
Development Center
Austin Peay State University, Clarksville, Tennessee, August 2005 – December 2005
Interim Chairperson, Department of Communication
Austin Peay State University, January 2005 – December 2005
Graduate Coordinator, Department of Communication
Austin Peay State University, Clarksville, Tennessee, August 2000 – May 2007
Director, Communication Research Center, Department of Communication.
Conducted and supervised telephone survey projects at CATI-equipped
Communication Research Center for clients and academic projects for class
and Austin Peay State University.
Client projects:
United Way (Clarksville-Montgomery County Chapter) needs assessment
survey (2003)
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Surveys of APSU seniors and graduates for the Economic Development
Council of the City of Clarksville (2002)
Clarksville-Montgomery County School System (CMCSS) survey (2001)
City of Clarksville life satisfaction survey with Dr. Margaret Duffy and Dr.
Mike Gotcher (2001)
Academic projects:
Post September 11 civil liberties attitudes survey (2003)
Communication and citizen competence survey (2003)
Communication and civic life survey (2002)
COMM 3400 Mass Communication Research Methods class projects:
Trust and media use survey (2005)
Media use and the 2004 US presidential election survey (2004)
Media use and the 2002 US mid-term elections (2002)
Media use and September 11, 2001 terrorist attacks survey (2001)
Media use and the 2000 US presidential election survey (2000)
Department of Communication:
Alumni survey of graduates with BA, BS, and MA in Communication (2004)
Austin Peay State University at Fort Campbell:
Alumni survey of graduates with Associate of Science and General Studies
degrees (2004)
University of Wisconsin – Extension, Madison, Wisconsin, June 1998 – May 2000
Data analyst and survey processor.
University of Wisconsin, Madison, Wisconsin, May 2000 – August 2000
Data analyst, Department of Life Sciences Communication.
Nanjing Normal University, Nanjing, Jiangsu, China, September 1985 – June 1989
Editor and host of the English News Service, University Radio Station.
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RESEARCH
Refereed Journal Articles
Lee, S. Y., Zhang, W., & Abitbol, A. (in press). What makes CSR communication lead to
CSR participation? Testing the mediating effects of CSR association, CSR credibility,
and organization–public relationships. Journal of Business Ethics.
Gearhart, S., & Zhang, W. (2018). Same spiral, different day? Testing the spiral of silence
across issue types. Communication Research, 45(1), 34-54.
Zhang, W., & Abitbol, A. (2016). The role of public relations in social capital. The Online
Journal of Communication and Media Technologies, 6(3), 211-233.
Zhang, W., & Gearhart, S. (2015). The effects of Internet use and Internet efficacy on offline
and online engagement. The Online Journal of Communication and Media Technologies,
5(4), 147-169.
Gearhart, S., & Zhang, W. (2015). “Was it something I said?” “No, it was something you
posted!” Applying the spiral of silence theory in social media contexts. Cyberpsychology,
Behavior, and Social Networking, 18(4), 208-213.
Saaty, A., Reed, D. B., Zhang, W., & Boylan, M. (2015). Factors related to engaging in physical
activity: A mixed methods study of female university students. Open Journal of
Preventive Medicine, 5(10):416-425. DOI: 10.4236/ojpm.2015.510046
Wigley, S., & Zhang, W. (2014). Does planning and practice make perfect? A study of
communication culture, autonomy and PR practitioners’ confidence in handling crises.
Public Relations Journal.
Gearhart, S., & Zhang, W. (2014). Gay bullying and online opinion expression: Testing spiral of
silence in the social media environment. Social Science Computer Review, 32(1), 18-36.
Seltzer, T., Zhang, W., Gearhart, S., & Conduff, L. (2013). Sources of citizens’ experiential and
reputational relationships with political parties. Public Relations Journal, 7(4).
Zhang, W., Seltzer, T., & Bichard, S. (2013). Two sides of the coin: Assessing the influence of
social network site use during the 2012 U.S. presidential campaign. Social Science
Computer Review, 31, 542-551.
Merle, P., & Zhang, W. (2012). France and the USA: A comparative analysis of social capital
on both sides of the pond. French Politics, 10(3), 269-289.
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Seltzer, T., & Zhang, W. (2011). Debating healthcare reform: How political parties’ issue-
specific communication influences citizens’ perceptions of organization-public
relationships. Journalism & Mass Communication Quarterly, 88(4), 753-770.
Wigley, S., & Zhang, W. (2011). A study of PR practitioners’ use of social media in crisis
planning. Public Relations Journal. 5(3).
Johnson, T.J., Zhang, W., & Bichard, S.L. (2011). Voices of convergence or conflict: A path
analysis investigation of selective exposure to political websites. Social Science
Computer Review, 29(4), 449-469.
Seltzer, T., & Zhang, W. (2011). Toward a model of political organization-public relationships:
Antecedent and cultivation strategy influence on citizens’ relationships with political
parties. Journal of Public Relations Research, 23(1), 24-45.
Zhang, W., Johnson, T., Seltzer, T., & Bichard, S. (2010). The revolution will be networked:
The influence of social network sites on political attitudes and behaviors. Social Science
Computer Review, 28, 75-92.
Zhang, W., & Seltzer, T. (2010). Another piece of the puzzle: Advancing social capital theory
by examining the effect of political party quality on political and civic participation.
International Journal of Strategic Communication, 4, 155-170.
Johnson, T.J., Bichard, S.L., & Zhang, W. (2009). Communication communities or “Cyber
ghettos”: A path analysis model examining factors that explain selective exposure to
blogs. Journal of Computer-Mediated Communication, 15 (1), 60-82.
Wigley, S., & Zhang, W. (2009). PR gets personal: A framing analysis of coverage before and
after a source's criticism of the media. Public Relations Review, 35, 304-306.
Zhang, W., & Chia, S. C. (2006). The effects of media and social capital on civic and political
participation. Communication Studies, 57 (3), 277-297.
Kanervo, E. W., Zhang, W., & Sawyer, C. (2005). Communication and democratic
participation: A critical review and synthesis. Review of Communication, 5(4), 193-236.
McLeod, J. M., Scheufele, D. A., Moy, P., Horowitz, E. M., Holbert, R. L., Zhang, W., Zubric,
S., & Zubric, J. (1999). Understanding deliberation: The effects of discussion networks
on participation in a public forum. Communication Research, 26, 743-774.
Pfau, M., Moy, P., Holbert, R. L., Szabo, E. A., Lin, W-K., & Zhang, W. (1998). The influence
of political talk radio on confidence in democratic institutions. Journalism & Mass
Communication Quarterly, 75, 730-745.
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Peer-Reviewed Book Chapters
Johnson, T.J., Bichard, S.L., & Zhang, W. (2012). Revived and refreshed: Selective exposure to
blogs and political Websites for political information. In F. Comunello (ed.), Networked
sociability and individualism: Technology for personal and professional relationships
(pp. 196-217). Hershey, PA: IGI Global.
Johnson, T.J., Zhang, W., Bichard, S.L., & Seltzer, T. (2010). United we stand? Online social
network sites and civic engagement, in Z. Papacharissi (ed.) Networked self: Identity,
community, and culture on social network sites (pp. 185-207). New York: Routledge.
Peer-Reviewed Encyclopedia Chapters
Zhang, W. & VanDyke, M. (in press). Association vs. causation. In L.A. Schintler and C.L.
McNeely. (Eds.), The SAGE encyclopedia of big data. Los Angeles, CA: Sage.
Zhang, W. (in press). Consistency. In J. Mattlingly. (Ed.), The SAGE encyclopedia of theory.
Los Angeles, CA: Sage.
Zhang, W., & Gearhart, S. (2014). Non-profit Organizations. In K. Harvey (Ed.), Encyclopedia
of social media and politics (pp. 895-897). Los Angeles, CA: Sage.
Zhang, W., & Gearhart, S. (2014). Social capital (political uses). In K. Harvey (Ed.),
Encyclopedia of social media and politics (pp. 1138-1141). Los Angeles, CA: Sage.
Zhang, W., & Gearhart, S. (2014). Social Media Strategies and Tactics (in Political Campaigns).
In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 1175-1180). Los
Angeles, CA: Sage.
Zhang, W., & Gearhart, S. (2012). Political behavior in social network sites. In Z. Yan (Ed.),
Encyclopedia of cyber behavior (pp. 1050-1062). Hershey, PA: IGI Global.
Peer-Reviewed Book Review
Zhang, W. (2005). Review of the book The Press Effect. Journal of Communication, 55, 878-
880.
Non-Refereed Book Chapter
Johnson, T. J., Bichard, S.L., & Zhang, W. (2010). Shut up and listen: The influence of
selective exposure to blogs on political tolerance. In C.M. Evans (ed.), Internet issues:
Blogging, the digital divide and digital libraries (pp. 147-164). New York: Nova Science
Publishers
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Peer-Reviewed Conference Proceedings
Zhang, W., & Abitbol, A. (2014). The role of public relations in social capital. Official
proceedings of the International Public Relations Research Conference, Miami, FL.
Seltzer, T., Zhang, W., Kiambi, D., & Kim, D. (2011). Building an agenda; Building a
relationship: Defining organization-public relationships through the second-level agenda-
building function of public relations. Official proceedings of the International Public
Relations Research Conference, Miami, FL.
Seltzer, T., & Zhang, W. (2009). Impact of antecedents and relationship maintenance strategies
on perceived relationship with political parties during the 2008 general election. Official
proceedings of the International Public Relations Research Conference, Miami, FL.
Peer-Reviewed Conference Papers
Gearhart, S., & Zhang, W. (2018, August). Facilitating role of opinion climate in speaking
out: Testing spiral of silence in social media. Paper to be presented at the annual meeting
of the Association for Education in Journalism and Mass Communication, Norman,
Oklahoma.
Adegbola, O., & Zhang, W. (2018, March). Adherence to peace or war Journalism: How
journalistic roles, empathy & training influence conflict reporting. Paper presented at the
Midwinter meeting of the Association for Education in Journalism and Mass
Communication, Norman, Oklahoma.
Gearhart, S., & Zhang, W. (2018, March). Facilitating role of opinion climate in speaking
out: Testing spiral of silence in social media. Paper presented at the Midwinter meeting
of the Association for Education in Journalism and Mass Communication, Norman,
Oklahoma.
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Zhang, W. (2018, March). Toward an emotional intelligence approach to public relations. Paper
presented at the Midwinter meeting of the Association for Education in Journalism and
Mass Communication, Norman, Oklahoma.
Zhang, W., & Holland, D. (2017, August). “Big brother is watching you!”: The spiral of
silence effect in the social media environment during the Snowden-NSA saga. Paper
presented at the annual meeting of the Association for Education in Journalism and Mass
Communication, Chicago, IL.
Luo, Y., & Zhang, W. (2016, May). Social media use and online civic and political participation
in China. Paper presented at the annual meeting of the American Association for Public
Opinion Research. Austin, TX.
Graybeal, G., Zhang, W., & Nadkarni, A. (2016, May). A case study of crowdfunding success:
Best practices from ‘Star Citizen.’ Paper presented at the World Media Economics and
Management Conference. New York, NY.
Gearhart, S., & Zhang, W. (2015, November). Selective exposure on social network sites. Paper
presented at the annual meeting of the Midwest Association for public opinion research.
Chicago, IL.
Gearhart, S., & Zhang, W. (2015, August). Social media, selective exposure & the spiral of
silence, oh my! Paper presented at the annual meeting of the Association for Education in
Journalism and Mass Communication, San Francisco, CA.
VanDyke, M. S., & Zhang, W. (2015, August). How to promote green social capital?:
Investigating communication influences on environmental issue participation. Paper
presented at the annual meeting of the Association for Education in Journalism and Mass
Communication, San Francisco, CA.
VanDyke, M. S., & Zhang, W. (2015, May). The influence of environmental organizations’
public relations efforts on public perceptions of issues management. Paper presented at
the annual conference of the International Communication Association, San Juan, Puerto
Rico.
Lee, S., Zhang, W., & Abitbol, A. (2015, March). What is the value of corporate social
responsibility to the community? Exploring the mediation effects of organization-public
relationships and CSR engagement in generating community social capital through CSR
efforts. Paper presented at the annual International Public Relations Research
Conference, Miami, FL.
Gearhart, S., & Zhang, W. (2014, November). Tending to see similarities: Isolation, self-
censorship, and perceptions of opinion congruency. Paper presented at the annual
meeting of the Midwest Association for Public Opinion Research, Chicago, IL.
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Zhang, W., & Abitbol, A. (2014, August). A review of the scholarly literature on the role of
social media in social capital. Paper presented at the annual meeting of the Association
for Education in Journalism and Mass Communication, Montreal, Canada.
Zhang, W., & Abitbol, A. (2014, March). The role of public relations in social capital and civic
engagement. Paper presented at the annual International Public Relations Research
Conference, Miami, FL.
Gearhart, S., & Zhang, W. (2013, November). Same spiral, different day? Testing the spiral of
silence across issue types. Paper presented at the annual meeting of the Midwest
Association for Public Opinion Research, Chicago, IL.
Zhang, W., & Seltzer, T. (2013, November). The dark side of political public relations. Paper
presented at the annual meeting of the Midwest Association for Public Opinion Research,
Chicago, IL.
Gearhart, S., & Zhang, W. (2013, June). “Was it something I said?” “No, it was something you
tweeted!” Applying the spiral of silence to social media. Paper presented at the annual
meeting of the International Communication Association, London, UK.
Zhang, W., & Gearhart, S. (2012, August). The effects of Internet use and Internet efficacy on
offline and online engagement. Paper presented at the annual meeting of the Association
for Education in Journalism and Mass Communication, Chicago, IL.
Zhang, W., & Gearhart, S. (2012, March). Social network sites and public relations: A critical
conceptual and empirical review. Paper presented at the International Public Relations
Research Conference, Miami, FL.
Merle, P., & Zhang, W. (2011, November). France and the USA: A comparative analysis of
social capital on both sides of the pond. Paper presented at the annual meeting of the
Midwest Association for Public Opinion Research, Chicago, IL.
Johnson, T.J., Zhang, W., & Meader, A. (2011, September). Tinkering selectively: Testing
competing models of selective exposure and avoidance to political websites and blogs.
Paper presented at the annual meeting of the World Association for Public Opinion
Research, Amsterdam, The Netherlands.
Gearhart, S., & Zhang, W. (2011, August). Expressing opinions on GLBT tolerance using
Facebook: A modern application of the spiral of silence. Paper presented at the annual
meeting of the Association for Education in Journalism and Mass Communication, St.
Louis, MO.
Johnson, T.J., & Zhang, W. (2011, August). Having a blog in this fight: Testing competing
models of selective exposure to political blogs. Paper presented at the annual meeting of
the Association for Education in Journalism and Mass Communication, St. Louis, MO.
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Tirumala, L.N., Zhang, W., & Galvez, A. (2011, August). An exploration of motives in mobile
gaming: A uses and gratifications Approach. Paper presented at the annual meeting of the
Association for Education in Journalism and Mass Communication, St. Louis, MO.
Johnson, T.J., Zhang, W., & Bichard, S.L. (2011, May). Pit bulls and pantsuits vs. the hostile
media: The relationship between selective exposure and hostile media effect perceptions
of Sarah Palin and Hillary Clinton. Paper presented at the Communication in the
Millennium International Symposium, San Diego, CA.
Seltzer, T., Zhang, W., Kiambi, D., & Kim, D. (2011, March). Building an agenda building a
relationship: Defining organization-public relationships through the second-level agenda-
building function of public relations. Paper presented at the International Public
Relations Research Conference, Miami, FL.
Foster, J., & Zhang, W. (2010, November). The effects of media use, interpersonal discussion,
social networks characteristics, and trust on policy tolerance and democratic citizenship
values. Paper presented at the annual meeting of the Midwest Association for Public
Opinion Research, Chicago, IL.
Seltzer, T., & Zhang, W. (2010, August). Talking health care reform: The influence of issue-
specific communication on political organization-public relationships and attitudes. Paper
presented at the annual meeting of the Association for Education in Journalism and Mass
Communication, Denver, CO.
Wigley, S., & Zhang, W. (2010, August). A study of PR practitioners’ use of social media in
crisis planning. Paper presented at the annual meeting of the Association for Education in
Journalism and Mass Communication, Denver, CO.
Zhang, W., & Foster, J.W. (2010, August). Multivariate testing of the dark side of social capital.
Paper presented at the annual meeting of the Association for Education in Journalism and
Mass Communication, Denver, CO.
Zhang, W. (2010, March). Massaging the media: A critical conceptual and empirical review of
the media relations research literature (1989-2009). Paper presented at the International
Public Relations Research Conference, Miami, FL.
Zhang, W., & Johnson, T. (2009, November). All together now or all alone together?: Testing
the dual effects of the Internet on political processes. Paper presented at the annual
meeting of the Midwest Association for Public Opinion Research, Chicago, IL.
Zhang, W., Seltzer, T., Chambers, B., & Wise, W. (2009, November). A framing analysis of
“change” and “experience” during the 2008 presidential campaign. Paper presented at
the annual meeting of the Midwest Association for Public Opinion Research, Chicago,
IL.
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Seltzer, T., & Zhang, W. (2009, August). Political information source influence on perceptions
of organization-public relationships with political parties. Paper presented at the annual
meeting of the Association for Education in Journalism and Mass Communication,
Boston, MA.
Zhang, W., Johnson, T., Bichard, S., & Gangadharbatla, H. (2009, July). The seclusion illusion:
The influence of selective exposure to political web sites and blogs on political attitudes
and behavior. Paper presented at the annual conference of Asian Information &
Communication Center, New Delhi, India.
Johnson, T.J., Zhang, W., Bichard, S.L., & Seltzer, T. (2009, May). United we stand? Online
social network sites and civic engagement. Paper presented to the Networked Self
Conference, Chicago, IL.
Seltzer, T., & Zhang, W. (2009, March). Impact of antecedents and relationship maintenance
strategies on perceived relationship with political parties during the 2008 general
election. Paper presented at the International Public Relations Research Conference,
Miami, FL.
Johnson, T.J., Bichard, S.L., & Zhang, W. (2008, November). Shut up and listen: The influence
of selective exposure to blogs and political websites on political tolerance. Paper
presented at the annual meeting of the Midwest Association for Public Opinion Research,
Chicago, IL.
Muhlberger, P., & Zhang, W. (2008, November). Automated extraction of mental models from
Obama’s and McCain’s campaign speeches: A natural language processing and statistical
approach. Paper presented at the annual meeting of the Midwest Association for Public
Opinion Research, Chicago, IL.
Zhang, W., Johnson, T.J., Seltzer, T., & Bichard, S.L. (2008, November). The revolution will be
networked: The influence of social network sites on political attitudes and behavior.
Paper presented at the annual meeting of the Midwest Association for Public Opinion
Research, Chicago, IL.
Johnson, T.J., Bichard, S.L., & Zhang, W. (2008, October). Communication communities or
“Cyber ghettos”: A path analysis model examining factors that explain selective exposure
to blogs. Paper presented at the annual meeting of the Association of Internet
Researchers, Copenhagen, Denmark.
Johnson, T.J., Zhang, W., & Bichard, S.L. (2008, August). Voices of convergence or conflict: A
path analysis investigation of selective exposure to political exposure. Paper presented at
the annual meeting of the Association for Education in Journalism and Mass
Communication, Chicago, IL.
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Wigley, S., & Zhang, W. (2008, August). When PR gets personal: A framing analysis of one
man’s verbal attack on the media. Paper presented at the annual meeting of the
Association for Education in Journalism and Mass Communication, Chicago, IL.
Zhang, W., & Seltzer, T. (2008, August). The effects of media use, trust, and political party
relationship quality on civic and political participation. Paper presented at the annual
meeting of the Association for Education in Journalism and Mass Communication,
Chicago, IL.
Johnson, T.J., Bichard, S.L., & Zhang, W. (2008, May). Revived and refreshed: Selective
exposure to blogs and political Websites. Paper presented at the annual meeting of the
International Communication Association, Montreal, Canada, May 2008.
Zhang, W. (2007, November). Public relations and framing. Paper presented at the annual
meeting of the Midwest Association for Public Opinion Research, Chicago, IL.
Kanervo E. W., & Zhang, W. (2006, November). Who do you trust? An investigation of the role
of trust in civic life. Paper presented at the annual meeting of the Midwest Association
for Public Opinion Research, Chicago, IL.
Kanervo, E. W., & Zhang, W. (2005, November). Mass media, interpersonal and institutional
trust and citizen participation. Paper presented at the annual meeting of the Midwest
Association for Public Opinion Research, Chicago, IL.
Zhang, W., & Kanervo, E. W. (2005, November). Theorizing social capital and civic
engagement. Paper presented at the annual meeting of the Midwest Association for
Public Opinion Research, Chicago, IL.
Kanervo, E. W., & Zhang, W. (2005, August). Communication and democratic participation: A
critical review and synthesis. Paper presented at the annual meeting of the Association for
Education in Journalism and Mass Communication, San Antonio, TX.
Zhang, W., & Kanervo, E. W. (2004, November). Post-9/11 civil liberties attitudes and their
effects on civic and political participation. Paper presented at the annual meeting of
Midwest Association for Public Opinion Research, Chicago, IL.
Kanervo, E. W., & Zhang, W. (2004, November). Communication and citizen participation: A
conceptual and empirical review and suggestions for future research. Paper presented at
the annual meeting of Midwest Association for Public Opinion Research, Chicago, IL.
Zhang, W., Gotcher, J. M., & Kanervo, E. W. (2004, March). How Southern states dailies
covered the September 11, 2001, terrorist attacks. Paper presented for the Newspaper
Division, 2004 Southeast Colloquium of the Association for Education in Journalism and
Mass Communication, Tampa, FL.
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Zhang, W., & Kanervo, E. W. (2003, November). What makes good citizens – Joining with
others or acting alone to solve problems? Paper presented at the annual meeting of
Midwest Association for Public Opinion Research, Chicago, IL.
Zhang, W., Althoff, R., & Galbraith, K. (2003, November). Agenda-building and framing
processes during the Trent Lott saga. Paper presented at the annual meeting of Midwest
Association for Public Opinion Research, Chicago, IL.
Zhang, W., & Chia, S. C. (2003, August). The effects of trust, social connectedness, and mass
media use on civic and political participation. Paper presented at the annual meeting of
Association for Education in Journalism and Mass Communication, Kansas City, MO.
Zhang, W., Gotcher, J. M., & Kanervo, E. W. (2003, May). A content analysis of the September
11, 2001 terrorist attacks headlines in the front pages of Southern states newspapers in
the United States. Paper presented at the annual meeting of American Association for
Public Opinion Research, Nashville, TN.
Kanervo, E. W., & Zhang, W. (2002, November). Dimensions of civic behavior: The role of
mass media and interpersonal communication. Paper presented at the annual meeting of
Midwest Association for Public Opinion Research, Chicago, IL.
Sparks, J., Zhang, W., & Kanervo, E. W. (2002, November). News media use, civic
engagement, and social capital after September 11, 2001. Paper presented at the annual
meeting of Midwest Association for Public Opinion Research, Chicago, IL.
Zhang, W. (2001, November). Communication influences on citizen competence. Paper
presented at the annual meeting of Midwest Association for Public Opinion Research,
Chicago, IL.
Zhang, W. (2001, October). Communication, citizen competence, and democratic processes.
Paper presented at the annual meeting of the Southern Association for Public Opinion
Research, Raleigh, NC.
Zhang, W. (2000, August). An Interdisciplinary synthesis of framing. Paper presented at the
annual meeting of the Association for Education in Journalism and Mass
Communication, Phoenix, AZ.
McLeod, J. M., Zubric, J., Kwak, N., Powell, M., Zhang, W., Deshpande, S. (2000, August).
Cognitive structure as a mediator of the influence of communication. Paper presented at
the annual meeting of the Association for Education in Journalism and Mass
Communication, Phoenix, AZ.
Zhang, W. (1999, November). A synthesis of framing. Paper presented at the annual meeting of
Midwest Association for Public Opinion Research, Chicago, IL.
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Zhang, W. (1999, November). Political reasoning in a social context. Paper presented at the
annual meeting of Midwest Association for Public Opinion Research, Chicago, IL.
Althoff, R., & Zhang, W. (1999, November). Framing “framing” in public opinion research via
the public school improvement issue. Paper presented at the annual meeting of Midwest
Association for Public Opinion Research, Chicago, IL.
McLeod, J. M., Scheufele, D. A., Hicks, J., Kwak, N., Zhang, W., & Holbert, R. L. (1999,
August). Understanding community: A closer look at the categorization and complexity
of citizens' understanding of community. Paper presented to the Communication Theory
& Methodology Division at the annual meeting of the Association for Education in
Journalism and Mass Communication, New Orleans, LA.
Zhang, W., & Wan, H-H. (1999, May). Contextualizing framing analysis. Paper presented at
the annual meeting of American Association for Public Opinion Research, St. Pete
Beach, FL.
Zhang, W. (1998, November). Formation of local political behavior: The role of mass media,
social networks, and political motivation. Paper presented at the annual meeting of
Midwest Association for Public Opinion Research, Chicago, IL.
Zhang, W. (1998, November). Media framing and audience reasoning: Toward an integration.
Paper presented at the annual meeting of Midwest Association for Public Opinion
Research, Chicago, IL.
Zhang, W., & Wan, H-H. (1998, November). Takeover? handover? reversion? return? A
comparative framing analysis of media coverage of the transfer of Hong Kong to China.
Paper presented at the annual meeting of Midwest Association for Public Opinion
Research, Chicago, IL.
McLeod, J. M., Scheufele, D. A., Moy, P., Horowitz, E. M., Holbert, R. L., Zhang, W., Zubric,
S., & Hicks, J. (1998, August). Understanding deliberation: The effects of discussion
networks on participation in a public forum. Top three faculty paper presented at the
annual meeting of Association for Education in Journalism and Mass Communication,
Baltimore, MD.
Zhang, W. (1998, April). Toward a conceptual model of news production and audience
comprehension: The issue of drugs in the 1996 presidential election. Paper presented at
the annual meeting of Midwest Political Science Association, Chicago, IL.
Pfau, M., Moy, P., Szabo, E. A., Lin, W-K., Zhang, W., & Holbert, L. (1997, August). The
influence of communication media on confidence in democratic institutions. Paper
presented at the annual meeting of Association for Education in Journalism and Mass
Communication, Chicago, IL.
16
RESEARCH GRANTS
Co-Principal Investigator, September 2017
“American Society of News Editors Newsroom Employment Diversity Survey”
Application for this survey grant was submitted to the American Society of News Editors
Foundation with Sherice Gearhart (PI) and Glenn Cummins (Co-PI), September 29, 2017
in the amount of $114,480 (Unfunded).
Principal Investigator, April 2015
“The Impact of Traditional Media Use, New Media Engagement, and Strategic
Communication about Water Scarcity on Ethical Perceptions and Attitudes”
Application for the 2015 Arthur W. Page Center Legacy Scholar Competition
for Sustainability Communication, Pennsylvania State University with Matthew
VanDyke and Coy Callison
Grant application in the amount of $14,050 (Unfunded).
Co-Principal Investigator, August 2011
“An Interdisciplinary Examination of the Dynamics of Political Epistemic Communities”
National Science Foundation Political Science Program
Division of Social and Economic Sciences
Grant application in the amount of $1,183,825 (Unfunded).
Co-Principal Investigator, October 2010
“Guidance for Communicating the Value of Highway System Maintenance and
Preservation”
Transportation Research Board of the National Academies, NCHRP Project 14-24
Grant application in the amount of $250,000 (Unfunded).
Co-Investigator, October 2009 – February 2010
"OPR Health Care Policy Study"
Reputation Enhancement Fund, Texas Tech University, $2,500.
Principal Investigator, May 2009
Marshall and Sharleen Formby Regents Professor Fund, Texas Tech University,
$600
Co-Principal Investigator, October 2008 – November 2008
"OPR General Election Study"
Reputation Enhancement Fund, Texas Tech University, $2,500.
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Principal Investigator, October 2008 – November 2008
“The Anatomy of Social Capital and Civic Engagement: The Role of Trust,
Efficacy, and Media Use”
FRIF/FRAF Grant, Texas Tech University, $1,500.
Co-Investigator, October 2008
"FRIF/FRAF Grant”
Texas Tech University College of Mass Communications, $1,500.
Co-Principal Investigator, June, 2008
“Development of an Evidence-Based and Multi-Timescale Approach to Assess the
Hurricane Resilience of Communities”
National Science Foundation
Grant application in the amount of $310,440 (Unfunded).
Principal Investigator, September, 2003
“Global News Prism: A Comparative Content Analysis of the September 11, 2001
Terrorist Attacks in the United States and Arab Newspapers”
Tower Research Grant, Austin Peay State University, $1,270.
RESEARCH REPORTS
Zhang, W. (2002). Report on the Demographic and Workforce survey of Austin Peay
State University seniors and graduates. Research report submitted to the Economic
Development Council, Clarksville-Montgomery County. Clarksville, TN:
Communication Research Center, Department of Communication & Theatre,
Austin Peay State University.
Zhang, W. (2001). Report on a survey of the Clarksville-Montgomery County School
System. Research report submitted to the Clarksville-Montgomery County School
System. Clarksville, TN: Communication Research Center, Department of
Communication & Theatre, Austin Peay State University.
Zhang, W., Duffy, M., & Gotcher, J.M. (2001). Report on the City of Clarksville survey.
Research report submitted to the City of Clarksville. Clarksville, TN:
Communication Research Center, Department of Communication & Theatre,
Austin Peay State University.
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LIST OF GRADUATE STUDENTS ADVISED AT TEXAS TECH UNIVERSITY
Dissertation Committee Chair
Alan Abitbol, completed 2016
Oluseyi Adegbola, 2018 - present
Sherice Gearhart, completed 2013
Sha Li, completed 2014
Garrett McKinnon, 2017 - present
Simon Sinaga, completed 2011
Dissertation Committee Member
Brandon Bouchillon, completed 2014
Barbie Chambers, completed 2012
Sadia Cheema, completed August 2017
Jerod Foster, completed 2013
Navya Gurajada, Department of Nutrition, Hospitality, and Retailing, College of Human
Sciences, completed 2013
Huemmer, Jennifer, completed August 2017
Latoya Johnson (2013 - present)
Dane Kiambi, completed 2013
Daewook Kim, completed 2015
Jobi Martinez, 2016-present
Garrett McKinnon, 2018
Prisca Ngondo (2012)
Philip Poe, completed 2013
Afnan Saaty, Department of Nutrition, Hospitality, and Retailing, College of Human Sciences,
completed 2013
Austin Sims, completed 2012
Thesis Committee Chair
Yiwen Qiu, completed 2015
Ashik Shafi, completed 2011
Thesis Committee Member
Lexie Conduff (2011-2015)
Dustin Hahn, completed 2012
Doctoral Qualifying Examination Committee Chair
Sherice Gearhart (2012)
Sha Li (2013)
Garrett McKinnon (2017)
Alan Abitbol (2015)
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Doctoral Qualifying Examination Committee Member
Brandon Bouchillon (2013)
Sadia Cheema (2016)
Barbara Chambers (2010)
Jerod Foster (2011)
Navya Gurajada (2012) (Department of Nutrition, Hospitality, and Retailing, College of Human
Sciences)
Dane Kiambi (2012)
Daewook Kim (2012)
Jobi Martinez (2016)
Philip Poe (2010)
Afnan Saaty (2012) (Department of Nutrition, Hospitality, and Retailing, College of Human
Sciences)
Austin Sims (2011)
Independent Study Supervisor
Arijit Basu (2010)
Brandon Bouchillon (2013)
Rebecca Densley (2017)
Sherice Gearhart (2011, 2012)
Dane Kiambi (2012)
Sha Li (2012, 2013)
Jobi Martinez (Spring 2016)
Philip Poe (2010)
Casey Nicole Richards (2008)
Nathian Rodriguez (2014-)
Ashik Shafi (2010)
Stephanie Stokes (2010)
LIST OF GRADUATE STUDENTS ADVISED AT AUSTIN PEAY STATE UNIVERSITY
Thesis Advisor
Crissy Laubach, completed 2007
Lori Goodgine, completed 2006
Meredith Dunn Stedman, completed 2003
Thesis Committee Member
Kathryn Dawn Breedlove, completed 2007
Mandy Rogers, completed 2007
Amy Everett, completed 2006
Holli Binkley, completed 2004
Calvin Moore, completed 2004
Jennifer Chello, completed 2002
Sarah Reed, completed 2002
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Johnny Sparks, completed 2002
Peiwen Li, completed 2001
TEACHING
Texas Tech University, July 2007 - Present
Undergraduate courses taught:
PR 3312 Public Relations Writing (summer 2007, fall 2007, spring 2008, fall
2008, spring 2009, fall 2009, spring 2010, fall 2010, spring 2011, fall 2011, spring
2012)
PR 3380 Applied Public Relations Research (fall 2013, fall 2014, spring 2018)
PR 4301 Persuasion and Strategic Communication (spring 2013)
PR 3353 Political Public Relations (spring 2011, fall 2012, spring 2016, spring
2017)
MCOM 3380 Mass Communications Research Methods (spring 2008, summer
2008)
Graduate courses taught:
MCOM 5344 Public Opinion and Propaganda (fall 2008, summer 2012, summer
2014)
MCOM 5366 Seminar in Mass Communication Theory (fall 2009, fall 2010, fall
2011, spring 2013, fall 2013, fall 2015)
MCOM 6364 Survey Methods (summer 2010, summer 2011, fall 2012, spring
2014, summer 2016, fall 2017)
MCOM 6364 Publishing Academic Research, Summer, 2015, Summer, 2017
online)
MCOM 6366 Advanced Mass Communication Theory (summer 2013, spring
2015, fall 2016)
PR 6315 Seminar in Political Communication (spring 2012)
PR 6315 The Professorate (Summer I 2018)
Austin Peay State University, August 2000 – May 2007
Undergraduate courses taught:
COMM 1200 Introduction to Mass Communication (online and on campus)
COMM 1400 Introduction to Public Relations (online and on campus)
COMM 3910 Media Relations
COMM 4010 Communication Theory (online and on campus)
COMM 4444 International Communication
COMM 4510 Communication and Public Opinion (online and on campus)
COMM 4600 Media Ethics
21
Graduate courses taught:
COMM 5001 Proseminar in Communication
COMM 5010 Advanced Communication Research Methods
COMM 5030 Applied Communication Theory
COMM 5060 Communication and Public Opinion (online and on campus)
COMM 5900 International Communication
University of Wisconsin at Madison, Teaching Assistant, January 1998 – May 2000
Courses included:
J614 Communication and Public Opinion
J325 Public Relations Practice
Zhenjiang Teachers College, Assistant Professor, September 1989 – June 1991; September 1992
– May 1994
Courses taught:
English Extensive Reading
English Intensive Reading
English Listening Comprehension
How to Read British and American Newspapers and Magazines
Survey of American Culture
SERVICE
Department Service
Department of Public Relations, College of Media and Communication, Texas Tech University
Department Chairperson (January 2016 – present)
Search Committee Co-Chair, PR Assistant Professor Search (2017-2018)
Search Committee Member, PR Associate Professor Search (2015)
Committee member, Summer Public Relations Bootcamp (2015)
Mentor of Sun Young Lee, Department of Public Relations, College of Media and
Communication, Texas Tech University (August 2014 – present)
Provided feedback on the diversity issue of the applicant pool of Media Management
Assistant Professor position (fall 2013)
Assistant Department Chairperson (September 2010 – December 2012)
Public Relations Curriculum Learning Outcomes and Assessments Coordinator
(September 2010 – December 2012)
PR Research Brownbag Coordinator (September 2010 – May 2011)
Travel Committee, Committee Member (2008 - 2010)
Research Enhancement Fund (REF) Scholarship Committee, Committee Member (2008 -
2010)
Public Relations Faculty Search Committee, Committee Member (2008 – 2012; spring
2015)
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Department of Communication, Austin Peay State University
Graduate Assistant Task Force Committee (2005 – 2007)
Geier Standing Committee on Diversity (2005 – 2007)
Institutional Review Board (2002 – 2007)
College of Arts and Letters Curriculum Committee (2001 – 2002)
Faculty Search Committee (2003 – 2005)
College Service
College of Media and Communication, Texas Tech University
Dean’s Management Council (2016 – present)
College China Initiative Coordinator (2015 – present). Together with Dr. Coy Callison,
we visited Nanjing Normal University, Nanjing University, Fujian Normal University,
Minjiang University, and Guangdong University of Foreign Studies from October 11 to
October 20, 2015 to explore collaborative opportunities with Chinese universities
Mentor of Lea Hellmueller, Department of Journalism and Electronic Media, College of
Media and Communication, Texas Tech University (August 2014 – present)
Assistant Director of Graduate Studies (January 2013 – December 2015)
Committee Chair, College Graduate Scholarship Committee (January 2013 – present)
PhD Tools Exam Committee Chair (2015)
PhD Student Annual Review Committee Chair (2014)
PhD Tools Exam Committee Member (2013 – 2015)
PhD Curriculum Committee Chair (2014 – 2015)
Graduate Student Research Funding Chair (2013 – 2015)
RA, TA, GPTI Evaluation Chair (2013 – 2015)
Committee Member, PhD Admission Committee (2013-present)
Search Committee Member, Online Master’s Program Director (2014)
Faculty Tenure and Promotion Committee (2013 – present)
Hispanic Media Search Committee (September 2013- present)
Affiliated faculty member, Harris Institute of Hispanic and International Communication
(fall 2011 – present)
Dean’s Search Committee (August 2012 – May 2013)
Presenter, New Faculty Orientation (November, 2012)
Lead organizer of the College of Media and Communication Research Brownbag Series
(January 2012 – April 2014)
Regent’s Professor Search Committee (August 2011 – May 2012)
Academic Programs Committee (2010 – 2013)
Faculty Awards Committee, Committee Member (2010-2011)
Research and Awards Committee (2008 – 2010)
Graduate Committee (2007 – present)
Graduate Admissions Committee, Member (2008 – 2009; 2011)
MA Comprehensive Exams Committee, Committee Chair (2010)
23
MA Comprehensive Exams Committee, Committee Member (Fall 2007; Spring 2008,
2009)
PhD Research Competence Exam Committee, Committee Member (Tony Aguilar and
Anthony Galvez, Spring 2008; Ikram Toumi, Summer 2008)
University Service
Provost’s Chair Council (2018-)
Outside member, Agricultural Communication Assistant Professor Search Committee,
January – May 2016
Member, Texas Tech University Faculty Senate Faculty Grievance Panel, representing
the College of Media and Communication (September 1, 2015 – present)
Member, Texas Tech University Ethics Advisory Committee representing the College of
Media and Communication (August 2014 - Present)
Member, Cluster hire committee for Human Dimensions of Climate Change and
Sustainability (September 2013-October 2013)
Member, Academic/Student Affairs Committee, Graduate Council, Texas Tech
University (August 2013-present)
Member, Graduate Council, Texas Tech University (August 2013-present)
Member, Division of Institutional Diversity, Equity, and Community Engagement
Website Subcommittee, President’s Diversity and Equity Advisory Council (September
2013-president)
Member, President’s Diversity and Equity Advisory Council (January 2012-present)
Member, President’s Excellence in Diversity Award Review Committee (2011)
Reviewer, Creative Arts, Humanities and Social Sciences grant competition (2011)
Professional Service
Editor, Communication Booknotes Quarterly (January 1, 2015 – December 2016)
Mentor of Kyung-Hyan Angie Yoo, William Paterson University of New Jersey (July
2014 – 2015)
External reviewer of the tenure and promotion package for Dr. Aaron Veenstra, assistant
professor at Southern Illinois University (August 2014)
Research Chair, Public Relations Division, The Association for Education in Journalism
and Mass Communication (AEJMC) (2015 - 2016)
Research Co-Chair, Public Relations Division, The Association for Education in
Journalism and Mass Communication (AEJMC) (2014 - 2015)
Co-Chair, Roschwalb Award Committee, Public Relations Division, The Association for
Education in Journalism and Mass Communication (AEJMC) (2010 - 2013)
Faculty Graduate Student Liaison, Public Relations Division, The Association for
Education in Journalism and Mass Communication (AEJMC) (2008 - 2010)
Past president, Midwest Association for Public Opinion Research (2011)
President, Midwest Association for Public Opinion Research (2010)
Vice President/President-Elect, Midwest Association for Public Opinion Research
(MAPOR) (2009)
Conference Chair, MAPOR (2008)
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Conference Co-Chair, MAPOR (2007)
Executive board member, (MAPOR) (2005-2006)
Reviews of Book Proposals
Reviewer of book proposal “Media Effects: Advances in Theory and Methods-
4th ed” edited by Jennings Bryant and Mary Beth Oliver for Routledge, Taylor
and Francis Publisher (2014)
Reviewer of book proposal “Online Political Communication,” by Gianluca
Giansante for Rowman & Littlefield Publisher (2014)
Reviewer of book proposal “The Practical Guide to Public Relations Writing:
A Step-by-Step Approach” by Michael Long for Pearson Publishers (2011)
Reviewer of book proposal Communication and Public Opinion by Jack
McLeod, Gerald Kosicki, and Mira Sotirovic for Sage Publisher (2010).
Reviewer of book manuscript The Art and Practice of Statistics (first 5
chapters) (2006)
Reviewer of book proposal The Mass Communication Toolbox: An Integrative
Approach by Debra Merskin for Blackwell Publishing (2005).
Reviewer of book manuscript Theories of Human Communication (8th edition)
by Stephen W. Littlejohn and Karen A. Foss for Wadsworth (2004).
Reviewer of book manuscript Today’s Public Relations by Robert Heath and
W. Timothy Coombs for Sage Publications (2004).
Panel Service
Served on a Public Relations and Social Capital panel at the annual meeting of the
National Communication Association, November 2014, Chicago, IL. Other
panelists included Melissa Dodd, Vincent Hazelton, and Maureen Taylor.
Organized a panel on the 30th anniversary of MAPOR for the annual meeting of
the Midwest Association for Public Opinion Research, November 2006, Chicago,
IL. Panelists included Drs. Lee Becker, Leo Jeffres, Allan McCutheon, K.
Viswanath, and David Weaver.
Organized a panel on Public Relations and Framing for the annual meeting of the
Association for Education in Journalism and Mass Communication, August 2006,
San Francisco, CA. Panelists included Drs. Patricia Curtin, Sharon Dunwoody,
and Kirk Hallahan.
Organized a panel on ‘Private’ vs. ‘Personal’, ‘Crisis’ vs. ‘Problems’:
Elite, Media, and Public Framing of the Social Security Debate for the annual
meeting of Midwest Association for Public Opinion Research, November 2005,
Chicago, IL. Panelists included Drs. Doris Graber, Zhongdang Pan and Dietram
Scheufele.
Organized a panel on Polarized Publics or Polarized Elites: Elites, Media, and
Public Opinion during the 2004 Election for the annual meeting of Midwest
Association for Public Opinion Research, November 2004, Chicago, IL. Panelists
included Drs. Jack McLeod, Doris Graber, and Gerald Kosicki.
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Discussant
Discussant for the Top Open Competition Paper session, annual meeting of the
Association for Education in Journalism and Mass Communication, Minneapolis,
MN., August, 2016.
Moderator for the Top Open Competition Paper session, annual meeting of the
Association for Education in Journalism and Mass Communication, San
Francisco, CA., August, 2015.
Discussant for the Social Media and Politics session, Midwest Association for
Public Opinion Research Conference, Chicago, IL. November, 2011.
Discussant for 2008 US Presidential Election Campaign session, Midwest
Association for Public Opinion Research Conference, Chicago, IL. November,
2009.
Discussant for Public Opinion toward Immigration session, Midwest Association
for Public Opinion Research Conference, Chicago, IL. November, 2008.
Discussant for Media Framing session, Midwest Association for Public Opinion
Research Conference, Chicago, IL. November, 2007.
Discussant for Opinion Formation session, Midwest Association for Public
Opinion Research Conference, Chicago, IL. November, 2006.
Discussant for Spiral of Silence session, Midwest Association for Public Opinion
Research Conference, Chicago, IL. November, 2005.
Discussant for Public Opinion in International Context session, Midwest
Association for Public Opinion Research Conference, Chicago, IL. November,
2003.
Discussant for Media Framing Session, Midwest Association for Public Opinion
Research Conference, Chicago, IL. November, 2002.
Journal Manuscript Reviewer
Asian Journal of Communication (2011)
Communications: The European Journal of Communication Research (2014)
Communication Research (2015)
International Journal of Public Opinion Research (2012)
International Journal of Strategic Communication (2012, 2015)
Journalism and Mass Communication Quarterly (2007, 2011, 2012, 2013, 2014,
2015)
Journal of Political Marketing (2015)
Journal of Public Relations Research (2010, 2011)
Mass Communication and Society (2008, 2010, 2011, 2012)
New Media and Society (2011, 2012, 2013)
Public Opinion Quarterly (2011)
Social Science Computer Review (2011, 2012, 2013)
Southwest Mass Communication Journal (2008)
26
Conference Paper Reviewer
Public Relations Division, AEJMC annual meetings (2008, 2009, 2010, 2011,
2012, 2013, 2014, 2015, 2017, 2018).
Communication Technology Division, ICA annual meetings (2011, 2012, 2013,
2014, 2016, 2017, 2018)
Mass Communication Division, ICA annual meetings (2011, 2012, 2013, 2014,
2016)
Political Communication Division, ICA annual meetings (2005, 2013, 2014,
2016)
Annual meeting of the Midwest Association for Public Opinion Research held in
Chicago, IL, November, (2005, 2006, 2007, 2008, 2009, 2010, 2011).
Communication Theory and Methodology Division, AEJMC annual meetings
(2003, 2004, 2005, 2006, 2008, 2013, 2016)
Political Communication Interest Group paper competition, Southern States
Communication Association annual meeting, Winston-Salem, NC., April, 2002.
Newspaper Division of the Southeast Regional Colloquium Conference of the
Association for Education in Journalism and Mass Communication annual
meeting, Gulfport, MS., March, 2002.
Newspaper Articles
Zhang, W. (2004, October 24). Which poll should be believed? The Leaf Chronicle,
p. A13.
Zhang, W. (2002, December 15). Media bias? Conservative vs. liberal debate misses the
point. The Leaf Chronicle, p. A15.
Zhang, W. (2001, September 19). Demystify question. The Leaf Chronicle, p. A6.
Zhang, W. (2000, November 22). A 21st century ‘Dewey Wins.’ The Leaf Chronicle,
p. A4.
Zhang, W. (2000, November 6). Poll of voter mood shows Bush DUI making little
difference. The Leaf Chronicle, p. A3.
Zhang, W. (2000, October 31). Voters need to understand hows and whys of polling. The
Leaf Chronicle, p. A4.
27
MEMBERSHIP IN PROFESSIONAL AND ACADEMIC ASSOCIATIONS
Association for Education in Journalism & Mass Communication (1994-present)
International Communication Association (1994-present)
American Association for Public Opinion Research (1998-2006; 2008-2011)
Midwest Association for Public Opinion Research (1998-present)
Southern Association for Public Opinion Research (2001-2002)
National Communication Association (1999-2000)
Chinese Communication Association (1994-2000)
Midwest Political Science Association (1997-1998)
AWARDS AND HONORS
Texas Tech University Graduate School Commencement Faculty Mace Bearer,
December 11, 2015
Nominee, Chancellor’s Council Distinguished Teaching Award, 2015
Outstanding Researcher from the College of Media and Communication for the Barnie E.
Rushing Jr. Faculty Distinguished Research Award, 2015
Nominee, Barnie E. Rushing, Jr. Faculty Distinguished Research Award, 2015
Nominee, Chancellor’s Council Distinguished Research Award, 2014
Nominee, President’s Academic Achievement Award, 2013
Nominee, Chancellor’s Council Distinguished Research Award, 2012
The Bill and Avis Ross Mass Communication Faculty Achievement Award, College of
Media and Communication, Texas Tech University, 2012
Texas Tech University Commencement Faculty Banner Bearer, May 19, 2012
Texas Tech University Transdisciplinary Research Academy, 2012
Alumni Association New Faculty Award, Texas Tech University, 2011
Texas Tech University Teaching Academy Recognition for Meritorious Achievement in
Teaching (2011)
Fellow at the Institute for Inclusive Excellence, Division of Institutional Diversity,
Equity, and Community Engagement, Texas Tech University, 2011
The Michael G. and Marie Parkinson Award for Public Relations Scholarship, Texas
Tech University, fall 2009; fall 2010; fall 2011; fall 2012
University of Wisconsin at Madison, January 1999 – May 1999
Louise Elizabeth George Fellowship, School of Journalism and Mass Communication
University of Wisconsin at Madison, September 1996 – December 1997
Fellowship, School of Journalism and Mass Communication