THE BASICS CULTURE DESIGN WORKSHOP
Larissa Conte
PARISOMA 05.27.14
FRAMING CULTURE
The evolving pattern of beliefs, values, & behaviors shared amongst a group.
CULTURE DEFINITION
Beliefs CULTURE SHAPES AND IS SHAPED BY
Behaviors o Language o Systems o Processes o Leadership o Artifacts o Feedback
o Communication o Decision-making o Place-making o Rituals o Attire o Taboos
o Explicit values o Implicit values
Values o Worldviews,
Mindsets (=What’s good, valuable, true, etc.)
81%
CULTURE IMPACTS BUSINESS SUCCESS
50-200%
Hiring failures due to poor culture fit
The cost of replacing a hire as a percent of their annual salary
40%+ New hires likely to fail in 18 months
-‐“Why New Hires Fail,” Leadership IQ, 2005 h;p://www.prweb.com/releases/2005/09/prweb287275.htm -‐
THE POWER OF MINDSET
Leads to desire to
look smart
Leads to desire to learn
Growth Mindset Fixed Mindset Intelligence is static
Intelligence can be
developed
DR. CAROL DWECK
MINDSET AND COMPANY CULTURE “We know from our studies that people with the fixed mindset do not admit and correct their deficiencies. And a company that cannot self-correct cannot survive . . . Instead of learning, growing, and moving the company forward, everyone starts worrying about being judged . . . It’s hard for courage and innovation to survive a company-wide fixed mindset.”
DR. CAROL DWECK
If the purpose of a business is to invent, make, and improve products or services for their customers, as well as to survive in the marketplace, then culture ideally helps support creativity, productivity, learning and resilience.
KEYS TO COMPANY CULTURE
THE BASICS OF CULTURE DESIGN
o Optimize for creativity, clarity, alignment, learning, and resilience
o Consider all stakeholders’ needs and points of view
o Use company values as design principles
o Create coherent designs across scales
o Leverage greatest impact for least amount of e!ort
CULTURE DESIGN PRINCIPLES LARISSA’S
An iterative process for creating human experiences. CULTURE DESIGN THINKING FRAMEWORK
Define
Observe
Ideate Prototype Test
Empathize
Informal attire created a unique experience for customers and employees.
CASE STUDY
LEVERAGING INFORMALITY
Expanding creative skills and understanding for all employees.
CASE STUDY
DEVELOPING CREATIVITY
Four week New Hire Training:
Technical Culture training orientation +
CASE STUDY
EXPLICIT CULTURAL IMMERSION
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