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Culligan InternationalMarketing ManagerSandy Sapp
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Goals
iCulligan NA Sales App
Multi-media tool for conducting
in-home sales presentations Opportunity to be more effective when
communicating with prospect Ability to hold a visual sales conversation Projects innovation and forward thinking Align branding w/ collateral & website
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Benefits to Dealer Network
Ahead of competition Engages the customer Interactive Informative hotspots iPad3 Hi-Res built-in Saves time/money Professional/Innovative
Outdated presentation Static format No Interaction Requires carrying:
● Paperwork ● Calculator
● Brochures ● Camera
● Manuals ● Dealer info
● Laptop or Paper Flip Chart
Paper
VS.
Mobile Technology
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NA Residential Sales App
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Sales Presentation
13 Interactive Slides– Factoids
– Videos
– Maps
– Pictures
Customizable– Ability to save/name multiple
presentations
– Ability to re-arrange slides
– Ability to add “Custom Slides”
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Sales Presentation Slide Example
Hotspots for each contaminant Video links Maps
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Sales Presentation Slide Example
Hotspots with factoids Link to Savings Calculator
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Sales Presentation Slide Example
Hotspots w/ factoids Video links Culligan Solutions Brochure links
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Solution Center Tool
Customer identifies water problem Tap and Solutions pops up Solutions Link to Brochures Aligns with .com site
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Resource Library
Categorized for easy location Instant Access Dynamic site – instantaneous updates User can add custom documents to “My Documents” Pinch & Zoom capability Email capability
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NA Residential Sales App Facts
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Adoption
Project Team Support
Beta Team support
Beta Demo at Culligan dealer convention in April
Internal Support – Regional Sales Directors
Dealer Marketing Sub-Committee
Bulletin Communication
Monthly Webinars
Included info in various Regional Meetings
On-going Dealer support and training is critical to Success!
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Culligan NA Sales App Stats
Launched June 1, 2012 +225 NA Culligan Dealers have requested “Admin” access +360 NA Culligan Sales Reps have individual app access Begin to measure ROI in 2013
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Culligan Dealer Testimonials
“iPad app is awesome!
“Very unique system to have for information and visual for customers.”
“This is one, if not the best tool that has come available to us. I cannot say enough good things about this tool.”
“This is the best tool I have seen in 17 years to help sales or service. I just used it on 2 calls and the customers were very impressed. Oh and by the way, I sold them both.”
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Future Planning
Although it may seem revolutionary,
it is in fact, evolutionary!
Commercial & Industrial Sales App
Launch: Nov. 2012
Service Tech App
Launch: Nov. 2012
Residential NA Sales App
V1.1: Q4 2012
V1.2: Q1 2013
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Thank You
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