Away day: 19/06/2013
Centre for Technology Enhanced Learning
Social Media Strategy
Digital Profiles
and…Slideshare, Delicious
Blog Twitter YouTube
Research, guests, re-blogging
Blog
• 40 words per paragraph • 2 sentences per paragraph • Tabloid style • 4 – 5 paragraphs • Image heavy – visual is better • 2 posts per week
Best Practices with Blogging
• Workshops & Conferences • Visits & Experiences • Work & Research interests • Re-blog interesting articles • Interviews & Guest articles • Embed tweets or other blogs
Make research more accessible Feedback on research & projects Encourage conversations Increase networking, awareness Initiate collaborations Set up common interest groups
Digital Impact
Connect, support, participate
Best Practices with Tweets
• KEATS: support, fire-fighting, redirecting • Research, discussions & networking • Everyday tasks & news
• 3 tweets per day • Outward focus • Announce news & events • Connect to blog posts • Participate in the back-channel • Disseminate research
Make CTEL more approachable Monitor mentions of KEATS Respond or redirect issues Not just re-tweets: initiate discussions Increase networking
Digital Impact
Broadcasts, tutorials, interviews
YouTube
• Interviews & guests • Tutorials & mini-guides • Lectures & workshops • Student experience
Best Practices with YouTube
mobilize
Enriched resources Project overviews and progress Events advertising & coverage Social context
Digital Impact
? But wait…
There’s More!
Slideshare, Delicious
Slideshare & Delicious
• Add social media accounts to email signature • Integrate with CPD sessions • Promote
• internally through workshops • externally though business cards and
networking
Channels Promotion
What’s Your Message?
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