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A journey to what companies do
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Corporate are for what?
To develop products to serveneeds of consumersthen
to create more and morecustomer for that
productand hence
EARN PROFITS
FOR
SHAREHOLDERS ANDPROMOTORS
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Philip Kotler once told to the students ofHarvard Business School
Even tomorrow when you will become richthen also ask a question to yourself, What
are you doing with your life and what you
have given to Society?
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OPEN YOUR EYES TO WHAT WORLD IS DOINGA Journey to CSR
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What is Corporate Social
Responsibility?Corporate social responsibility (CSR) is a concept
whereby organizations consider the interests of societyby taking responsibility for the impact of their activities on
customers, suppliers, employees, shareholders,communities and other stakeholders, as well as theenvironment. This obligation is seen to extend beyondthe statutory obligation to comply with legislation andsees organizations voluntarily taking further steps to
improve the quality of life for employees and theirfamilies as well as for the local community and society atlarge.
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Business advantages of CSR:
Human Resources
Recruitment, retention and morale of Staff
Risk Management Investment in ethical brand equity
Greenwash effect?
Brand Differentiation
Create a USP
Build brand loyalty
Reputation and brand attractiveness
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Businessadvantages of CSR:
Business Development
New markets, products and services
Resources Management Better management and conservation of
strategic assets
Stakeholder Management Better internal and external relationships
Freedom of operation: reduce government,public, NGO intervention in organisation
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adds value
Corporate Social Responsibility:
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Why not CSR?
May take management focus away fromcore business activity
May appear cosmetic without genuinesocial benefit
May make organisation more vulnerable to
revelation of bad / unethical businesspractice
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Keep Mumbai Clean
SOTC partnered with MCGM (Municipal Corporation of GreaterMumbai) and made an inspirational public service commercial withthe theme of 'Keep Mumbai Clean'.
The Film addresses the citizens of Mumbai to treat the city as their
own home and consequently to work towards a cleaner Mumbai.
SOTC partnered with Incredible Indias Keep the Country CleanCampaign and decided to take the message across the country.
SOTC recognizes the fact that for the city to progress and move
ahead, citizens need to protect, conserve and enhance theenvironment that we live in.
http://images.google.co.in/imgres?imgurl=http://www.gtpci.com/images/sotc-logo.gif&imgrefurl=http://www.gtpci.com/faqs.php&usg=__dAV0CIGw2kR5iQ6_O2zsCUK5Eks=&h=64&w=136&sz=7&hl=en&start=19&tbnid=qqoVK2-GO5vqnM:&tbnh=43&tbnw=92&prev=/images%3Fq%3Dlogo%2Bof%2BSOTC%2Btours%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.admire.be/pages/references/References/UnileverLogo.jpg&imgrefurl=http://www.admire.be/pages/references/references.php&usg=__JW3nKBQ75y6x7YQ0FX9mHfFcGAg=&h=376&w=360&sz=87&hl=en&start=2&um=1&tbnid=_cFnC7ZhozSOnM:&tbnh=122&tbnw=117&prev=/images%3Fq%3Dlogo%2Bof%2Bunilver%26gbv%3D2%26um%3D1%26hl%3Den%26sa%3DN7/31/2019 CSR Project - 040409
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Small Steps Asha Daan: Home for abandoned, handicapped children, the
destitute and people affected by AIDS (HIV positive).
Ankur: A centre for special education for handicapped children agedbetween 5 and 15 years, opened in 1993 to provide educational,vocational and recreational activities. These physically and mentallychallenged children are taught skills such as cookery, painting,
embroidery, bamboo crafts, weaving, stitching, depending on theiraptitudes to make them self-reliant.
Project Shakti : The objectives of Project Shakti are to create income-generating capabilities for underprivileged rural women by providing asustainable micro enterprise opportunity, and to improve rural living
standards through health and hygiene awareness.
Vindya Valley: In 2002, project with MP Govt to engage entrepreneursin agro processing and cottage industries. ULL helped create'Vindhya Valley', a food products brand and support software for itsmarketing, manufacturing and distribution. It also helped set uppermanent handicraft fairs across top cities and towns
http://images.google.co.in/imgres?imgurl=http://www.admire.be/pages/references/References/UnileverLogo.jpg&imgrefurl=http://www.admire.be/pages/references/references.php&usg=__JW3nKBQ75y6x7YQ0FX9mHfFcGAg=&h=376&w=360&sz=87&hl=en&start=2&um=1&tbnid=_cFnC7ZhozSOnM:&tbnh=122&tbnw=117&prev=/images%3Fq%3Dlogo%2Bof%2Bunilver%26gbv%3D2%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.admire.be/pages/references/References/UnileverLogo.jpg&imgrefurl=http://www.admire.be/pages/references/references.php&usg=__JW3nKBQ75y6x7YQ0FX9mHfFcGAg=&h=376&w=360&sz=87&hl=en&start=2&um=1&tbnid=_cFnC7ZhozSOnM:&tbnh=122&tbnw=117&prev=/images%3Fq%3Dlogo%2Bof%2Bunilver%26gbv%3D2%26um%3D1%26hl%3Den%26sa%3DN7/31/2019 CSR Project - 040409
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Small Stepscontd.
Khamgaon: Its Rural Education Programme, which aims at usingaudio-visual aids, like video cassettes and CDs. These tools enableteachers to explain basic concepts in mathematics, like operation onnumbers, fractions, algebra and geometry, to primary school childrenin villages.
Integrated Rural Development (IRD) Programme: In 1976, the IRDProgramme started with 30 villages and extends to 500 villages. Thebasic activity is rural development -- implementation of programmestowards activities such as farmers' training, health of villagers,infrastructure development, improvement in productivity and health ofcattle. The project is now being undertaken jointly with Nutricia India(which has acquired HLL's dairy operations) and for certain health
programmes, with government-run Primary Health Centres andthrough autonomous bodies, known as Samitis.
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Raahat Ek Abhiyaan
Godrej Ezee Raahat Ek Abhiyaan fulfilled its commitment for thewelfare of society through the winter-wear donation drive.
On January 16, 2009 Godrej Consumer Products Limited (GCPL),conducted the distribution of winter clothes to the needy, under itsGodrej Ezee Rahaat Ek Abhyaan program, with celebrity. Theinitiative, in its fourth year, is known for providing relief to the needy
and lesser privileged. In the past three years Godrej Ezee Raahat Ek Abhiyaan has been
organised in Delhi and the NCR region. This year, around 100collection centres were created and a whopping 10 lakh woolengarments were collected from Delhi NCR.
GCPL, along with Rotary and Goonj, has thus taken a step in the
right direction with 'Raahat - Ek Abhiyaan' and through this initiativeintend to reach out to as many poor and needy as possible.
The collected winter wear has been distributed by Rotary to theneedy in Delhi and by Goonj to 21 villages outside Delhi.
http://images.google.co.in/imgres?imgurl=http://www.ezeefabcare.com/images/logo.jpg&imgrefurl=http://www.ezeefabcare.com/tips.php&usg=__t9Ar3dz8QHIlg0p5hhCt7pIGPdg=&h=164&w=200&sz=12&hl=en&start=15&um=1&tbnid=p8K-GZxOQY3FGM:&tbnh=85&tbnw=104&prev=/images%3Fq%3Dlogo%2Bof%2Bgodrej%2Bezee%26gbv%3D2%26um%3D1%26hl%3Den7/31/2019 CSR Project - 040409
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Food for thoughtTwo kinds of leftovers: Untouchedfood & leftovers from peoples
plates.Untouched food is sent by thecanteen workers themselves toGood Samaritan an organisation inVikhroli to distribute it to thedestitute and underprivileged
children.Leftovers are sent to Garden dept.to make fertilizer/compost.
Serving the community
http://images.google.co.in/imgres?imgurl=http://lahoreesschem.com/fp/200778420GODREJ%2520logo.JPG&imgrefurl=http://lahoreesschem.com/fprincipals.php&usg=__xlPx4wjAiUjVfOxhZ58Ztbvc7C8=&h=289&w=577&sz=17&hl=en&start=16&tbnid=5pDaop0oCy6rNM:&tbnh=67&tbnw=134&prev=/images%3Fq%3Dgodrej%26gbv%3D2%26hl%3Den%26sa%3DG7/31/2019 CSR Project - 040409
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NGO Bazaar
Intelenet invites NGO's at its office premises to sell their artisticitems and help them earn a living.
ICCP (Intelenet Conscious Citizen's Programme) 2004 -A weeksprogram where volunteers visit various Non- Governmental
Organisations (NGO's) and spend quality time with them; organisingvarious programs for them.
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Pranay Milan
Shaadi.com associated itself with the Delhi Foundation of DeafWomen (DFDW) to extend support for Pranay Milan Sammelan2007, their unique annual Swayamwar for the hearing impaired.
The Sammelan brought together hearing-impaired applicants fromall over the country.
This initiative enabled hearing impaired boys and girls to find theirlife partners in an environment which allowed them to mingle andpresent themselves before their suitors.
The collection and sorting process was done by DFDW in a highlyorganised manner. Shaadi.com was associated with this noblecause too.
It provided them the maximum support through online promotions.
http://images.google.co.in/imgres?imgurl=http://www.medianama.com/wp-content/uploads/2008/08/shaadi-logo-11aug08.jpg&imgrefurl=http://www.medianama.com/tag/anupam-mittal/&usg=__t1d0FC4wW9iQXTtR6mIBz2ebiWE=&h=50&w=187&sz=9&hl=en&start=14&tbnid=3sDnRYX5OSeEWM:&tbnh=27&tbnw=102&prev=/images%3Fq%3Dlogo%2Bof%2Bshaadi.com%26gbv%3D2%26hl%3Den%26sa%3DG7/31/2019 CSR Project - 040409
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Children Fund
Tupperware establishes charitable alliances with non-profitorganisations offering solution-based, life-enhancing programmesand resources that have positive impact on children and families.In India, money from the proceeds of each sale of Tiwi Munch goestowards this noble cause.
Another social initiative is the Tupperware Charitable Dispensary inGurgaon, managed by Quota International, an NGO. The dispensaryprovides medical services and free medicines to underprivilegedpeople living in the nearby areas.
http://images.google.co.in/imgres?imgurl=http://showmetupperware.com/images/tupperware_logo_960x540.jpg&imgrefurl=http://showmetupperware.com/&usg=__wOlLkxiVlP6WZ2Gi5cC2l-LgjzE=&h=540&w=960&sz=93&hl=en&start=1&tbnid=ujkXF78gv2WsaM:&tbnh=83&tbnw=148&prev=/images%3Fq%3Dlogo%2Bof%2Btupperware%26gbv%3D2%26hl%3Den7/31/2019 CSR Project - 040409
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People Who Matters
The Essar Group strives to enrich and support the communities IN ANDAROUND ITS PLANTS only:
Educational
Scholarship Scheme for meritorious students of the community Motivational rewards for teachers who deliver 100% results in SSCin individual subjects
Encouragement for graduate and post graduate studies Recreational programmes for children between the ages of 9 and12 at Ankur Bal Kendra, Hazira, once a week
Developing Infrastructure (Dwelling Units, Overhead Tank, TreePlantation Maintaining water pipelines, community well,
Electrification, Building and laying of approach road, DonatingAmbulance, Drinking Water, Community lake, Fire fighting help &training to neighbouring industries, Income generation for villagewomen by encouraging them to vocational work
Working opportunities for qualified youth and Creation of businessopportunities for the community in vicinity
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The mother of CSR
CSR has been part of the Tata Group ever since the days ofJamshetji Tata.
What the group has done for its employees and society
Granted scholarships for further studies abroad in 1892
Supported Gandhiji's campaign for racial equality in South Africa
Helped in building countrys first science centre, hospital andatomic research centre
Established Welfare Department in 1917 and many more
In 2008, Tata Steel spent Rs.200 Cr. a year on CSR and the TataGroup, as a whole, spends some Rs.800-1,000 Cr. per annum.
First company in the country to start Social Audit
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Project Drishti
In partnership with the NationalAssociation for Blind
The NAB trains the call centre staff in
communication skills to equip them forthe job
Employees sell various products and services offeredby Tata Indicom
Drishtis staff relies on IVR (Interactive Voice Response), which
converts text data into voice format Information of customers is accessed from a common serverthat converts the data in voice
Information received during the conversation is updated bypunching numeric codes on the phone connected to the server.
http://images.google.co.in/imgres?imgurl=http://telegyaan.com/wp-content/uploads/2007/09/tata_indicom_logo.jpg&imgrefurl=http://www.telegyaan.com/category/marketing/&usg=__zVcQcJ3nBXcS0Bx2ePiVaL06eDI=&h=235&w=500&sz=16&hl=en&start=3&tbnid=8drNjvnCC6nPPM:&tbnh=61&tbnw=130&prev=/images%3Fq%3Dtata%2Bteleservices%26gbv%3D2%26hl%3Den7/31/2019 CSR Project - 040409
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There are ideals also.
Warren Buffett gives away his fortune The world's second richest man - who's now worth $44 billion
gave away 85% of his wealth to the Bill & Melinda GatesFoundation.
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How can we contribute to CSR
Consciousness Skills Attitude Other characteristics
Oneness Open-
mindedness Mindfulness
PersonalMastery
Love vs fear
Systems thinking
Dialogue/collaborativecommunication
Connect conflictsof interests
Being fullypresent
Doing the rightthings right
Keep asking theright questions
Holographic vision
Deep drive to learn Care Respect
Taking responsibility Search for connection Guts Letting go of own
perspectives / mentalmodels
Perseverance
Integrity Diversity Reliability Reality
Transparency Common interest
before personalinterest
Modest Masculine and
feminine Balance Sufficiency
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What we are doing for oursociety?
http://images.google.co.in/imgres?imgurl=http://imagecache2.allposters.com/images/pic/WIL/PEA0337~Peanuts-Think-Big-Posters.jpg&imgrefurl=http://www.allposters.com/-sp/Peanuts-Think-Big-Posters_i1676659_.htm&usg=__ysZAdl9jebFRDDQQkXfxlDdeiHs=&h=450&w=358&sz=34&hl=en&start=3&um=1&tbnid=3omUwHZ5d5RKpM:&tbnh=127&tbnw=101&prev=/images%3Fq%3Dthink%26gbv%3D2%26um%3D1%26hl%3DenRecommended