Cross Promote Cross Promote Using Social MediaUsing Social Media
Cross Promotion ToolsCross Promotion Tools
• Company Company Web siteWeb site
• Other sitesOther sites
• BlogsBlogs
• AlertsAlerts
• VideoVideo
• FacebookFacebook
• TwitterTwitter
• ForumsForums
Use Your Company Web SiteUse Your Company Web Site
Post a news releasePost a news release
Publicize on your home pagePublicize on your home page
Add to a product reviewAdd to a product review
Design a downloadable .pdfDesign a downloadable .pdf
Link to other Web sitesLink to other Web sites
Blogging Can Spread the WordBlogging Can Spread the Word
Promote within your own blogPromote within your own blog
Extend a special offer to blog Extend a special offer to blog readersreaders
Comment in related blogsComment in related blogs
Make comments relevant; Make comments relevant; never spamnever spam
Create a VideoCreate a Video
Video is great visual toolVideo is great visual tool
Distribute video to YouTube, Distribute video to YouTube, TubeMogul, other directoriesTubeMogul, other directories
Use video to engage customersUse video to engage customers
Get the Most Out of Get the Most Out of Twitter/FacebookTwitter/Facebook
Can you use #hashtags?Can you use #hashtags?
Join related Fan pagesJoin related Fan pages
Tweet and post oftenTweet and post often
Make special offers to Twitter or Make special offers to Twitter or Facebook participantsFacebook participants
Get the Most Out of Get the Most Out of Twitter/Facebook cont’dTwitter/Facebook cont’d
Find local opportunities if Find local opportunities if appropriateappropriate
Become a fan of related localized Become a fan of related localized Facebook pagesFacebook pages
Use Twitter search to find local Use Twitter search to find local people to followpeople to follow
Forums Are Another Way to Forums Are Another Way to Engage Your NicheEngage Your Niche
Find forums related to your Find forums related to your product, service, event, etc.product, service, event, etc.
Follow threads and comment Follow threads and comment when you can add to the when you can add to the discussiondiscussion
Use Social Media to Use Social Media to Cross PromoteCross Promote
Integrate social media into your Integrate social media into your publicity planpublicity plan
Use a targeted approachUse a targeted approach
Establish yourself as a source of Establish yourself as a source of valuable informationvaluable information