GreeceEcommerce infographic 2015

Published 2016

Greece

2/11

B2B and B2C cross-border ecommerce

Greece exports to Greece imports from

7.8%Italy

5%Bulgaria

6.8%Germany

9.3%Italy

9.3%Russia

13%Turkey

10%Germany

4.9%Cyprus

5.6%China

7.8%Iraq

3/11

Greece

Ecommerce by IndustryB2B B2C

25%

30%

35%

3%

Metals

6.2%

20%

15%

10%

5%

0%

8.3%

Automotive& logistics

26%

Home improvement

& furniture

12%

Medication &Healthcare

31%

Petroleum

22%

11%

TechClothing &Accessories

28%

MediaProducts

12%

Toys &games

4/11

Greece

Major B2C categories

Apparel and footwear

Consumer Electronics

Housewares and home furnishing

Media products

Home improvement and gardening

Personal accessories and eyewear

Traditional toys and games

Consumer appliances

Traditional toys and games

Video games hardware

Beauty and personal care

Food and drink

Consumer health

Pet care

In $ millions

0 50 100 150 200 250 300

5/11

Greece

General facts and �gures

OnlineShoppers

EcommercePenetration

EcommerceCAGR

EcommerceSales

2.4million

5$billion

MobilePayments

InternetPenetration

63.2%

MobilePenetration

150%

SmartphonePenetration

53%

TabletPenetration

24%

20.4% 802$million

22%

6/11

Greece

Mobile phone remote

Mobile payments by channel

Mobile phone proximity

0 50 100 150 200 250 300 350 400 450 500

In $ millions

Tablet M-commerce

Preferred mobile OS

10%

iOS

82%

Android

0.1%

Blackberry

7.9%

Windows

7/11

Greece

Preferred payment methods

38% 35% 11%

Visa Mastercard Bank transfer

10% 4% 2%

Cash PayPal American Express

8/11

Greece

Major ecommerce sitesTop 10 ecommerce websites in Greece by % value share

8%

7%

6%

5%

4%

3%

2%

1%

0%(% value share)

Amazon

eBay

e-shop

PublicPlaisio

Media markt/ Saturn

Dell Apple.com getitnow

Amazonthird parties

9/11

Greece

Language as a key driver

USA

1.4M

Australia

387300

Cyprus

650KUK

400K

Native Greek Speakers

Germany

395KCanada

252960

10/11

Greece

Major acquirers

Alpha Bank

Piraeus Bank

Emporiki Bank

National Bank of Greece

Eurobank

Bank of Cyprus

Agriculture Bank of Greece

HSBC Greece (Visa)

Sources

ELTRUN

Economic University of Athens

Ekathimerini

Internet World Stats

Enterprise Greece

GRECA

Euromonitor

Statista

United Nations Statistical Division (COMTRADE)

11/11

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