CRM and the evolution to XRM
28 May 2015
3 drivers
eCommerce is booming
•5,62B Euro•6,44 % of the total online retail•15% growth in 2014
Some figures – e-commerce in Belgium
Some figures – e-commerce in Belgium
Hash tag #CRMCXM
Wifi : ??
Let’s make it interactive
MarTech Landscape is complex
Marketing Technology landscap
The World is changing
IT Gravity
1) Parse out the tech management budget between IT expenditure and BT expenditure. If it's not in the 75/25 range, you've got gravity problems.2) At CIO staff meetings, carve out 15% of time to discuss how and if tech is directly improving your company's customer experience.3) The CIO and CMO should have bi-monthly get togethers
What have we learned ?
Sitecore
DEVICES
WORKLOADS
DEPLOYMENT
Sales Marketing ServiceExtended
CRM
Cloud
Relationships | Interactions | Process | InsightsFramework
On-Premises
Outlook Browser Phone / Tablet
MS Sharepoint
Scheduled BLOB transfer Expiration Interval Uni-/Bi-directional
SP Integration Wizard
Merak
How can we help ?
Define
“We can help define a unified platform”
Extend
“We can help extending Customer Relationship towards Customer Experience”
Convert
“We can help converting visitors into customers”
Simplify
“We can help simplifying systems”