Group members:
Wajiha ZameerMuhammad AbbasNydal Sheikh
Customer Relationship Management
VISION
To become a dynamic and efficient bank providing integrated solutions in order to be the first choice bank for the customers.
MISSION
To provide value-added services to our customers.
To provide high-tech innovative solutions to meet customers’ requirements.
To provide a challenging work environment and reward dedicated team members according to their abilities and performance.
To play a proactive role in contributing towards the society.
CORE VALUES
Integrity Excellence in Service High Performance Innovation and Growth
CRM AT ALLIED BANK
Building trust Allied bank CRM consist of IT software,
services and team. Previously they were using uni-bank system In 2011 they installed T24.
FEATURES OF T24
Secure system. Hacking resistance. Transaction reversal. Expensive to install.
CRM FEATURES
Enhancing productivity Mitigating risk Improving customer service
STRENGTHS
100% Online system. International visa debit card. Phone banking. 24/7 access. Training of staff with latest system. Power shutdown backup available. More than 55% market share of deposits all
over Pakistan.
WEAKNESS
Lack of awareness in customers. All branches are not uniformed. Customer never satisfies.
COMPETITIVE ANALYSIS
Bank al-Habib Standard Charted Habib Metropolitan. Meezan Bank.
Note: Mezaan bank and standard Charted are also using T24
software. Bank al-Habib is the biggest competitor in the context
of services.
DEPOSIT BASED SEGMENTATION
Deposits ratio is higher at allied bank which is its core competency.
Corporate customers. Salaried people. Household. Saving accounts are more than current
accounts. Branches near Industrial area has more
current accounts.
CUSTOMER COMPLAINS
Help Desk System Complains of customers are recorded in
writing. Than it is emailed to related department. Online complain access is also available.
OTHER ACTIVATES
Competition of BSM (banking service manager) between different branches.
Than sponsor in sports. Online co-ordination with LUMS, BEHRIA
university, NTS, ALLAMA IQBAL open university, SIUT.
FUTURE INITIATIVE
Planning to install solar panels to avoid power problem.
In those areas where there is a problem of power failure.
RECOMMENDATIONS
No focus on Islamic window. Lack of awareness about Islamic banking. Should improve services of all branches if
benchmarked with BANK AL-HABIB.
THANK YOU