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According to UNESCOs Culture, Trade and Globalization Questions and Answers
cultural industries are tose tat co!bine te creation, "roduction and co!!ercialisation o#
contents tat are intangible and cultural in nature$ tese contents are t%"icall% "rotected b%
co"%rigt and te% can ta&e te #or! o# goods and ser'ices( )UNESCO, *+++( Te Caribbean
region as a ric and di'erse cultural eritage wic !a&es it ideal #or nurturing creati'e or
cultural industries( According to social scientist, -r( .eit Nurse )*++/, cultural industries
sould be 'iewed as a critical strategic resource in te !o'e towards creating sustainable
de'elo"!ent o"tions in S!all 0sland -e'elo"ing States )S0-S( Nurse asserts tat culture
sould be te #unda!ental "illar o# sustainable de'elo"!ent #or te Caribbean region as it not
onl% ad'ances identit% #or!ation and nation building, but also generates new #or!s o#
e!"lo%!ent and e1"orts, tus di'ersi#%ing econo!ies and #acilitating co!"etiti'eness(
Tis "a"er see&s to e1a!ine 'arious sub2sectors o# te creati'e industries wic "ossess
growt and e1"ort "otential #or te Caribbean region( Te sub2sectors include3 4usic, te
Audio'isual sector, 0nno'ation and 0ndustrial -esign #or Cultural 0te!s, Art and 5iterature,
6asion and Caribbean Cuisine( -es"ite te !an% &nown ad'antages and bene#its o# creati'e
industries to te Caribbean region, not enoug as been done to ca"italize on tese industries(
Troug a care#ul anal%sis o# eac o# te sub2sectors, so!e o# te antici"ated callenges as well
as #ir!2s"eci#ic strategies will be outlined( Tis will be done witin te conte1t o# e1isting trade
agree!ents, legislati'e and "olic% en'iron!ents wic !a% eiter "ro!ote or inder te
de'elo"!ent o# creati'e industries witin te Caribbean region(
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THE MUSIC INDUSTRY
The Possibilities for Growth and Export of Msi!
4usic as a sub2sector o# te creati'e industries in te Caribbean region as te "otential to
sti!ulate econo!ic growt, "ro'ide e!"lo%!ent, #oster u!an de'elo"!ent and !ar&et te
region as a tourist destination( Te region as success#ull% introduced reggae and steel "an to te
global !usic industr% and tere are great "ossibilities #or growt and e1"ort o# te do!estic
industr%( Ad'ances in tecnolog% and digitisation o# te global !usic industr% a'e #ostered te
accessibilit% o# !usic and #acilitated te artists "enetration o# international !ar&ets(
6urter!ore, suc si#ts in te "roduction and consu!"tion a'e resulted in increases in global
!usic re'enue #ro! te digital trade$ increasing b% 78 #ro! *+9+ to *+99 and re"resenting :(*8
billion US; re'enues$
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Te Euota #ree access )Nurse, *++?(
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abroad on a #ull2ti!e basis a'e increased and te% enBo% te bene#its o# greater co"%rigt
"rotection, owe'er local econo!ies seldo! bene#itted #ro! suc successes(
#ir$%Spe!ifi! Strate"ies to Ta&e 'd(anta"e of Existin" Trade '"ree$ents
ile go'ern!ent as a &e% role to "la% in te de'elo"!ent o# te creati'e sectors as a
!eans #or increased growt, in'est!ents b% #ir!s are essential in order to ta&e Caribbean !usic
to te international le'el( 6ir!s !a% ser'e as su""orti'e cultural institutions wic o##er not
onl% #inancial and tecnological su""ort but also training o# !usicians in reading and writing
!usic, "ublising and !ar&eting te Caribbean brand to te global !ar&et( Suc strategies !a%
wor& to sti!ulate inno'ation wic is necessar% to i!"ro'e co!"etiti'eness )Nurse, *++9( 0n
addition to tis, #ir! in'est!ent as te "otential to i!"ro'e te >ualit% and standard o# te
Caribbean !usic industr%, increasing 'alue added and tereb% granting !usicians a co!"etiti'e
ad'antage( Co!!ercialisation o# te regional industr% will ser'e to i!"ro'e de!and conditions
tereb% allowing local artists to "enetrate wider !ar&ets(
)e"islati(e and Poli!* En(iron$ents Ne!essar* for Msi! as a Sb%Se!tor to Thri(e
0!"ro'e!ents in te i!"le!entation and en#orce!ent o# co"%rigt laws and regulations(
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Te need #or di'ersi#ication is witout a doubt one o# te !ain concerns #or all
CA=0CO4 countries as !an% inge teir de'elo"!ent to one econo!ic dri'er( One o# te
sectors wic a'e sown growt and "otential witin te creati'e industries is te audio'isual
industr%( Te audio'isual industr% co!"rises #il!s, 'ideos, tele'ision "roductions, ani!ation,
docu!entaries, co!!ercials, and #asion soots( ile tere is little data on te size or ca"acit%
o# te audio'isual industr% in te Caribbean, it is witout doubt tat it as beco!e a new
"lat#or! to e1"ose Caribbean culture and to create !ore o""ortunities and inco!e #or Caribbean
inabitants( @ot #il! and te ani!ation sub2sectors a'e sown great "otential in recent ti!es(
Toda%, audio'isual "roduction is one o# te !ost "ower#ul !eans #or te trans!ission
and sa"ing o# 'alues and attitudes in societ% and one o# te #astest growing industries in te
world( Te econo!ic and "olitical sta&es are tere#ore enor!ous and Caribbean go'ern!ents
sould "a% s"ecial attention to te cultural i!"lications(
C'RIC+M-CSME
Under te CA=0CO4 Co!!on E1ternal Tari## 4e!ber states !a% e1e!"t goods #or te
cultural sector #ro! dut%( Te tree !ain categories o# goods include goods #or educational and
cultural "ur"oses, goods #or te !o'e!ent o# "ersons )including tools o# trade and goods #or
oter a""ro'ed "ur"oses )including ad'ertising !aterials and tools to carr% out contractual
wor&( Te list o# Conditional -ut% E1e!"tions )C-E owe'er as se'eral li!itations to be o#
#ull bene#it to te cultural sector in te region( 6or e1a!"le, tere is no region2wide guarantee
under te 5ist o# C-Es tat a "articular 4e!ber State will a""l% te e1e!"tion at an% gi'en
ti!e or to an% gi'en sector( Also, te e1e!"tions a""l% onl% to te CET rate )i(e( i!"ort dut%,
not to oter duties and carges at te border, nor to internal ta1es( )Sil'a, *++7
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CA=0CO4 Single 4ar&et Econo!% )CS4E as also !ade se'eral "ro'isions #or te
#ree !o'e!ent o# s&ills wic include !edia wor&ers, ca!era o"erators and gra"ic artistes wo
are all 'ital to te audio'isual industr% witin te creati'e sector( Se'eral CA=0CO4 4e!ber
states a'e also allowed #or te #ree !o'e!ent o# e>ui"!ent( owe'er, tere is still di##icult%
due to non2i!"le!entation o# co!!it!ents b% so!e CA=0CO4 states(
The C'RI#+RUM%EU E!ono$i! Partnership '"ree$ent .EP'/
Tis is te #irst trade agree!ent #ro! te EU tat #ull% liberalises trade in creati'e goods
and ser'ices to a signi#icant e1tent( Se'eral >uestions regarding te o##er to CA=06O=U4
countries in entertain!ent ser'ices re!ain( 6or e1a!"le, according to te Trade in Ser'ices
as"ects o# te negotiations, te EU negotiators a'e "ressed #or a !eans o# certi#ication #or
entertainers and oter cultural wor&ers wo do not "ossess a Uni'ersit% degree( Te >uestion as
to weter !ost cultural wor&ers would be able to !eet tis re>uire!ent is one tat needs to be
addressed( )Te Caribbean Cultural 0ndustries Networ&, *++D(
Te
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Challen"es for the Re"ional 'dio(isal Se!tor
5i&e !ost de'elo"ing countr% regions, te Caribbean is #aced wit #ierce co!"etition
#ro! leading industries in te US, 0ndia, U. etc( A &e% callenge as "re'iousl% !entioned, is
te wide range o# tari##s, duties and carges #or te i!"ortation o# e>ui"!ent and su""lies( Onl%
recentl%, te Go'ern!ent o# Trinidad and Tobago declared in its *+9F @udget tat digital 'ideo
recording e>ui"!ent will be e1e!"t #ro! custo!s duties and AT( Also, 9:+(+ 8 ta1 deduction
u" to a !a1i!u! o# ;F !illion as been granted #or te cor"orate s"onsorsi" o# audio 'isual or
'ideo "roductions #or te "ur"ose o# local education or local entertain!ent( )Trinidad E1"ress,
*+9*( On a regional le'el, !ore as to be done regarding te reduction o# tari##s on cultural
goods and ser'ices as well as te !o'e!ent o# labour and ser'ices(
Te lac& o# data and in#or!ation regarding te current state o# te audio'isual industr% in
te Caribbean !a&es it di##icult #or an% strateg% to be "ut in "lace on a regional le'el( A
toroug assess!ent on a countr% le'el can allow regional "olic% !a&ers to get an o'erall 'iew
o# wat can be done to bring te necessar% growt #or tis sector(
ile te onus lies on CA=0CO4 go'ern!ents to create te en'iron!ent necessar% #or
te A industr% to tri'e, tere is a need #or a regional a""roac troug te ar!onisation o#
"olicies and institutions( Tis will ensure tat te Caribbean region can get te best deal #ro!
e1isting trade agree!ents as well as allow te region a better cance #or global co!"etition(
INN+,'TI+N 'ND INDUSTRI') DESIGN #+R CU)TUR') ITEMS
Te conce"t o# 0nno'ation and 0ndustrial design as been a critical tool in te arnessing
and e1"ansion o# so"isticated and globall% co!"etiti'e cultural "roducts o# an estee!ed artistic
!erit witin te Caribbeans s"ere o# Creati'e 0ndustries )C0s( Te essential "ers"ecti'e o#
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inno'ation and industrial design as a dri'er o# co!"etiti'eness in te de'elo"!ent o# C0s calls
on te urgent need to identi#% new co!"etiti'e strategies tat would di##erentiate Caribbean
"roducts, bot goods and ser'ices, in wa%s tat would !a&e consu!er coices less sensiti'e to
"rice di##erences )S"ence, *+9*( Subse>uentl%, !anu#acturers are encouraged witin C0s to
!o'e #ro! under te eroding u!brella o# "re#erential !ar&et conditions and into an attitudinal
!indset o# strategic, state2o#2te2art entre"reneursi"( At tis Buncture, Caribbean "roduct
engineers and designers along wit business su""ort organisations and go'ern!ent "olic%2
!a&ers a'e ado"ted se'eral structural Hbest "ractices o# inno'ation in an atte!"t to sti!ulate a
co!"etiti'e ad'antage #or Caribbean cultural "roducts wile ca"italizing on well2di##erentiated
designs tat autenticall% brand te regions HCaribbean2ness and est 0ndian roots(
0nno'ation and industrial design as i!"ro'ed Caribbean creati'e out"ut 'is2I2'is te
establis!ent o# new tecnological "lat#or!s tat act as catal%sts #or conte!"orar% and
co!"etiti'e sce!es o# "roduction, deli'er% and !ar&eting( Te "rocess troug wic te
>ualit%, 'alue, a""earance and #unctionalit% o# cultural ite!s is being de'elo"ed is now
considerabl% being dictated b% digitisation and ad'anced in#or!ation tecnologies( Te
digitisation o# creati'e content as o##ered "roducers trougout Caribbean C0s an o""ortunit% to
ade>uatel% res"ond to te e'er2canging tastes and "re#erences o# consu!ers and clients in
globall% co!"etiti'e !ar&ets( Te i!"le!entation o# digitisation and tus, co!!ercialisation
as tere#ore not onl% led to !odern H#ace2li#ts o# traditional "roducts uni>ue to Caribbean
culture but also increased engage!ent between "roducers and clientsJconsu!ers( Tis !eans
tat inno'ation as in itsel# assu!ed a co2"roducti'e nature tat strategicall% res"onds to te
co!"etiti'e de!ands o# bot traditional and e!erging !ar&ets o# cultural ite!s( 6urter!ore,
industrial design o# cultural ite!s is being trans#or!ed b% Caribbean !anu#acturers in'ested
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interest in a tecni>ue o# Hidden inno'ation re#erred to as =esearc and -e'elo"!ent )=K-(
=K- aids in #acilitating Creati'e 0ndustries wit te &nowledge2based !aterial needed to
enance te a""eal o# "roducts wile "ro"osing e'en !ore well2organised entre"reneurial
!odels( E1isting content and its "roduct design is re!odelled according to te assess!ents,
!easure!ents and indicators !ade troug con'entional !ar&et =K-(
0n Trinidad and Tobago, tere are two "ri!e cases tat igligt te "riorit% "laced on
inno'ation and industrial design as a &e% #actor in te success o# Creati'e 0ndustries( 6irstl%,
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As"re% o# 5ondon, te Beweller to te
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#ew( Suc talented indi'iduals a'e e1"osed te rest o# te world to te uni>ue Caribbean
e1"erience and b% so doing a'e set tis region a"art #ro! an% oter(
Un#ortunatel%, #or !an% %ears, Caribbean artists and autors a'e struggled to !a&e a
li'ing #ro! teir wor& and !an% a'e !igrated to oter "arts o# te world( As te de!and #or
Caribbean culture b% #oreign !ar&ets continue to grow, so too !ust te su""ort #or tese sub2
sectors b% go'ern!ents, business "eo"le and local consu!ers( A serious co!!it!ent to te
5iterature and Arts sectors can "ro'e bene#icial to te region in creating re'enue, Bobs and oter
lin&age industries(
The Challen"es
Nurse and Nicols )*+99 ac&nowledged tat Caribbean "ublisers tend to be under2
de'elo"ed as te% rel% ea'il% on te ard co"% #or!at o# "ublised !aterials( Altoug,
tere are #airl% new "ublisers wo utilize tecnolog% in "roducing e2boo&s, te Caribbean
region as been relati'el% slower in catcing u" wit te latest tecnolog% #or te sale and
distribution o# boo&s( Te callenge o# si#ting to new tecnologies suc as e2boo&s re!ains as
tere is a lac& o# tecnical s&ills, a'ailable tecnologies and necessar% #unding(
Nurse )*++/ as noted tat te art and "ublising industries a'e ad a "oor trade
"er#or!ance due to te lac& o# in'est!ent in tese sectors( Te lac& o# "ro#essional artists and
writers as resulted in an inade>uate "roduction o# cultural "roducts #or e1"ort to regions outside
o# CA=0CO4( Artists and autors so!eti!es lac& te &nowledge o# trade agree!ents and ow
to #ind new !ar&ets #or teir wor&( Tere is need #or te necessar% trans#er o# &nowledge and
tecnolog% to artists and autors in order to allow te! to success#ull% !ar&et teir art wor& to
e1ternal !ar&ets(
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Te arts and "ublising sectors also su##er #ro! te sortage o# national art galleries and
"ublising ouses witin te CA=0CO4 states and were tese e1ist, tere is o#tenti!es a lac&
o# su##icient econo!ic and in#rastructural su""ort #or tese agencies )Nurse, *++/( Te
Caribbean
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>ualit% o# goods te% "roduce in order to target !ar&ets #ro! te to" i!"orters( CA=0CO4 can
also see& to establis better trade agree!ents wit oter "otential cultural i!"orters(
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as allowed #or growt in te industr%, and as suc, #asion is no longer centred on Nort
A!erican and Euro"ean "owerouses(
ile territories suc as Cina, 0ndia, Singa"ore and La"an a'e beco!e H#asion
conscious and ta""ed into te bene#its o# tis lucrati'e industr%, #asion as also ad signi#icant
strides witin te Caribbean region( Te article entitled, 4a""ing te Trade in te Creati'e
0ndustries, stated tat wile te global arena as recognised te i!"ortance o# te creati'e
industr%, it as ad a signi#icant role in te econo!ies o# te Caribbean( Te #asion industr% in
"articular as been a re'enue earner #or se'eral nations witin te Caribbean region(
)-elou!eau1, *+9*(
As suc, Caribbean countries a'e recognised its signi#icance as a tool #or econo!ic
de'elo"!ent, and a'e cannelled teir resources and e!"lo%ed #asion witin &e% "olic%
geared towards de'elo"ing Creati'e 0ndustries( 0n er stud%, -aneia As"ole, E1ecuti'e
Assistant to te 4inistr% o# National Securit% o# La!aica, illustrated te i!"ortance o# te
#asion industr% to te Caribbean( 0ts growt #ro! US;?++ billion in *++7 to o'er US;9+++
billion in *+9* de"icts e1e!"lar% a"titude to sur'i'e te worldwide e##ects o# te econo!ic
downturn, and ulti!atel% be a new source o# inco!e #or a##ected nations )As"ole *+9*(
Altoug te creati'e industr% can be identi#ied as being in its e!br%onic stage, witin
te Caribbean, te strengt o# #asion as resonated #or !ore tan #our ) decades( it teir
wor& reacing te corners o# te world, #asion icon suc as Oscar de 5a =enta o# te
-o!inican =e"ublic, designers eater Lones o# Trinidad and Tobago and La!aican 4a1 @rown
a'e certainl% !ade teir !ar& in te #asion arena( 4oreo'er, e1a!ination o# te Caribbean
#asion industr% illustrates tat tis sector as de'elo"ed be%ond te creation o# a""arel to !eet
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consu!ers de!and( Since its ince"tion, Caribbean 6asion ee& )C6 as been described as
te !ain catal%st #or te e'olution o# te industr% witin te region( Te %ear *++9 !ar&ed te
co!!ence!ent o# tis 'enture, wic as "ositi'el% i!"acted te ost countr% La!aica, as well
as oter designers and !odels witin te region( Toug it as been on a s!aller scale in
co!"arison to its global counter"arts, te acie'e!ent o# C6 and Caribbean #asion as a
wole was igligted in *++:, wit @ritis ogue identi#%ing te e'ent as, one o# te latest
trends on te international #asion scene( )=esearc Grou" #or Caribbean =egional Negotiating
4aciner% *++/(
ile te e'idence sows tat tis boo!ing industr% as i!"acted te region, te #act
re!ains tat e1tensi'e wor& still needs to be done in order #or te sector to acie'e its #ull
"otential as a 'iable industr%( Closer e1a!ination o# te industr% re'eals tat it #aces se'eral
callenges at te "olitical, econo!ic and tecnological le'els wic continue to "lague te
industr%(
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Toug it as been said tat constant researc and de'elo"!ent "a'es te wa% #or te
co!"etiti'eness o# an industr%, #urter in'estigation de!onstrates tat inno'ation in tecnolog%
"la%s a signi#icant role in te !aintenance o# te co!"etiti'e edge o# a countr%( Tis li!itation
in tecnological ad'ance!ent and de'elo"!ent witin te conte1t o# low le'els o# intellectual
"ro"ert% "rotection as continuousl% andica""ed te regional #asion industr%(
C'RI00E'N CUISINE
As te Caribbean see&s to !o'e #ro! co!"eting on te basis o# H"re#erential trade and
aid to a new era based on Tecnolog%, inno'ation and &nowledge tere is need to arness te
#ull "otential o# Caribbean cuisine( Te Caribbean region as a ric culture wic is in#luenced
b% Euro"e, A#rica, 0ndia, Cina and te 4iddle East( Caribbean cuisine co!bines tese ric
in#luences wit indigenous ingredients and traditional coo&ing !etods to create a uni>ue
#la'our wic sets te region a"art #ro! an% oter( Toda%, Caribbean gastrono!% is on te
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radar( )4aco 4agazine, *++/( it te rigt le'el o# su""ort #ro! go'ern!ents and
businesses, Caribbean cuisine can beco!e a leading creati'e industr% #or te region(
Al!ost all %ear round tourists #ro! all o'er te world 'isit te Caribbean region #or
'arious 6ood 6esti'als suc as St( 5ucias 6ood and =u! 6esti'al in Lanuar%, St( Croi1s 6ood
and ine E1"erience in A"ril, Taste TKT in 4a% and @arbados =u! 6esti'al in October( Te
Caribbean cuisine as been #eatured on te Tra'el Cannel and !ost recentl% two Trinbagonians
won te "o"ular 6ood Networ& Tele'ision Co!"etition Series HCu"ca&e ars wit teir uni>ue
creation o# a #res ginger #i'e2s"ice cu"ca&e wit red2bean #illing, to""ed wit l%cee butter2
crea! #rosting and a ginger cara!el drizzle( )Teles#ord, *+9*( 4aco 4agazine )*++/ in teir
online #eatured article gi'es a clear insigt into te great "otential o# Caribbean cuisine3
6ro! s!all towns in .entuc&% to New Mor& Cit%, #ro! Toronto to 5ondon and bac&, our#ood is being ailed as te new in cuisine wit ce#s screa!ing #or Caribbean ingredients( Notto be le#t out, our ru!s are being i!bibed worldwide b% connoisseurs wit as !uc gusto asgood cognacCreati'e dises suc as Orange2Glazed -uc& Co!#it wit
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Caribbean cuisine needs to be co!!ercialized( 4ost Caribbean #ood restaurants o"erate
on te basis o# "ro'iding traditional o!e coo&ing in a restaurant setting( ile te restaurant
owners usuall% a'e great coo&ing s&ills, te% o#tenti!es tend to lac& te necessar% business
s&ills to grow teir businesses in a "ro#itable !anner( As suc, !ost Caribbean restaurants
re!ain s!all businesses ser'ing te needs o# te local co!!unities and ardl% e'er reacing
be%ond tose borders( it go'ern!ent in'est!ent in training local ce#s and restaurant
owners, Caribbean cuisine can transcend local and regional boundaries( A good e1a!"le would
be te La!aican "attie wic as "enetrated su"er!ar&ets across te globe(
Te use o# geogra"ical indicators to in#or! consu!ers o# te geogra"ic origin o# a
"roduct "ro'ides a uni>ue o""ortunit% #or Caribbean !anu#acturers and "roducers to establis
and brand teir #ood ite!s( Caribbean cuisine sould be gi'en te necessar% branding so as to
in#or! bu%ers o# te origin as well as to "rotect tis creati'e industr%(
C+NC)USI+N
Te Caribbean region dis"la%s a co!"arati'e ad'antage in te area o# culture and
creati'e industries( Creati'e industries "resent a new !odel o# de'elo"!ent wic a##ords te
region social, econo!ic and cultural bene#its( 0n'est!ent in suc industries would "ro'e
rewarding as te sector creates indigenous #or!s o# "roduction, e!"lo%!ent, e1"orts, re'enue
and iger le'els o# social inclusion( 6ro! tis stud% it is clear tat te creati'e industries
"resent an ideal o""ortunit% to di'ersi#% Caribbean econo!ies( at is also clear is tat te
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Caribbean region is %et to ta&e #ull ad'antage o# suc industries #or its own growt and
de'elo"!ent(
0n order #or increased growt and de'elo"!ent o# Caribbean Creati'e 0ndustries se'eral
&e% "olic% inter'entions need to be !ade( ere is a brie# list o# !aBor "olic% reco!!endations
based on te anal%ses o# te 'arious sub2sectors "resented in tis "a"er(
9 Establis a =egional Creati'e 0ndustries Council to su""ort te growt and de'elo"!ent
o# te Creati'e sector witin te Caribbean( Tis Council will ensure te ar!onization
o# trade "olicies as well as de'elo" a s%ste!atic strateg% to re"osition Caribbean Creati'e
0ndustries witin te global !ar&et econo!%(
* =e2e1a!ine current regional and international trade agree!ents, international treaties and
con'entions and de'ise a regional trade "olic% wic will see& to negotiate te best ter!s
and conditions #or Caribbean Creati'e 0ndustries to grow( 6or e1a!"le, tere is need #or
a ar!onized ta1 e1e!"tions regi!e #or cultural industries as well as a stronger
co!!it!ent #or te #ree !o'e!ent o# cultural wor&ers witin te CS4E(
F Go'ern!ents sould strengten and en#orce 0ntellectual
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/ 0ncreased a'ailabilit% o# bandwidt across te region as well continued liberalization o#
te teleco!s sector so as to i!"ro'e te digital en'iron!ent( Tere is also need #or
greater access to new tecnologies as well as increased training #or its usage(
D 6oster a cluster a""roac to cultural industries to acie'e Hecono!ies o# scale,
&nowledge saring and greater access to larger, !ore so"isticated global !ar&ets(
7 Greater ad'ocac% e##orts #or te cultural sector so as to get go'ern!ents, te "ri'ate
sector and ci'il societ% to see creati'e industries as a 'iable econo!ic sector ca"able o#
sustaining Caribbean econo!ies(
? Encourage !ore "ublic2"ri'ate "artnersi"s to cra#t !ore e##ecti'e "olicies, "roBects and
s%nergies #or te growt and de'elo"!ent o# creati'e industries(
9+ 0ncreased e##orts to gain #inancial in'est!ents into te creati'e sector #ro! bot
go'ern!ental and non2go'ern!ental sources( Greater e##orts sould be !ade to secure
in'est!ents #ro! industr% associations, trade "ro!otion organizations, #inancial
institutions, and international donor and de'elo"!ent agencies(
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E'ans, Grae!e( Creati'e Cities, Creati'e S"aces and Urban
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Te Sridat =a!"al Centre #or 0nternational Trade 5aw,