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CREATIVE COLLABORATION #SMWART
• Introductions
• London Lido Love
• Artists and content
• Social media goals
• Best platforms
• Stakeholders, influencers and audiences
• Benefits of blogging
• Summary
• Questions
OUR PANEL
1. Cheyenne Davide @yeahitsshyy, fashion blogger and presenter for urban fashion and music online show @repvdo
2. Stuart Wood @stuiewood, composer and playwright of Pleasure Gardens themed musical @themaskofjoy
3. Justin Hillier @juzzahillier, actor and social media coordinator for award winning immersive theatre You Me Bum Bum Train @thebumbumtrain
ABOUT ME @HASSANMIRZA
• Started my career as an online journalist
• 4 years social media experience working with consumer brands, charities and small businesses
• Have developed and implemented social strategies for two new musicals
• I focus on promoting dialogue, building trustworthy relationships and sharing knowledge
LONDON LIDO LOVE
Actions
1. Lido Love tweeted2. Retweeted by Hoxton FM3. Email exchange 4. I investigated 5. I volunteered to help
A annual art event at London Fields Lido
Benefits for me
• Resolution achieved
• Met brilliant, local artists
• Made contacts
Benefits for Tim and Lido Love
• Saved money
• Saved time
• Connected with a vocal advocate
• Contributed to the overall success of their project
LONDON LIDO LOVE
ARTISTS AND CONTENT
• Content is king: high quality content drives engagement
• Brands increasingly focus on content development
• Your content + personality + experiences you create + what people say about you = your personal brand
WHAT ARE YOUR SOCIAL GOALS?
Examples:
• Sell your services
• Get new commissions
• Find collaborators, talent, volunteers
• Sponsorship + fundraising
Refine your goals using the SMART method
Prioritise and focus on Specific, Measurable, Attainable, Realistic and Time Based Goals
Example: Increase ticket sales >> Achieve 40% advance ticket sales before launch across multiple media
@JU
ZZAHILLIE
R
What are the social goals for You Me Bum Bum Train?
How have you built a fan base?
#smwart
WHAT PLATFORMS ARE BEST FOR YOU?
• You don’t need to be everywhere!
• Concentrate and develop your presence where you are truly connecting with people
Questions to ask to decide what platforms are best:
• What kind of content do you consume and produce?
• What is your target audience?
What is your target audience?
Where do they live? What are their other interests? What are their job titles?
Example: An emerging singer >> fans, promoters, producers, casting directors, singers
What kind of content do you consume and produce?
Musician?>> look into SoundCloud, Last FM, Spotify
Video is your medium >> Learn about YouTube and Google
Visually inspired >> Explore Pinterest, Instagram, Tumblr
WHAT PLATFORMS ARE BEST FOR YOU?
@JU
ZZAHILLIE
R
@STU
IEW
OOD
@YE
AHITSSHYY
What is your social network of choice and how do you use it as an artist?
#smwart
Own pinning
• Bookmark visuals illustrating your taste
• Pin key images of your own• Great research tool for a team
Pins by others
• Good source of traffic (growing very fast)
• Retains links to source• Feedback about your own
images and taste connects with others
@STU
IEW
OOD
How do you engage stakeholders and influencers as an artist?
#smwart
STAKEHOLDERS AND INFLUENCERS
Be clear about who you are, what your interests are and what you’re looking for
Stakeholders
• Friends and family
• Immediate, internal team
• Collaborators
Influencers
• Bloggers
• Press
• Experts
How to get their attention?
• Communicate publicly • Tag them to establish a
connection• Focus on building
trustworthy relationships• Take online interaction
offline and attend meetups/events
@YE
AHITSSHYY
How did you get into blogging and what do you enjoy about it?
What king of opportunities have come out of it?
#smwart
BENEFITS OF BLOGGING
• Showcase your portfolio AND personality, stories and creative process
• Customer and client relations – showcase your projects
• Drive traffic to your website – guest blogging, apply SEO techniques
• Blogs are evolving and becoming more visual >> You don’t need to be a fantastic writer to blog!
• Unique style? Expertise? Funny? >> Blog!
• Make blogging part of your workflow and blog regularly
SUMMARY
• Using social media well can save you money and time
• Capitalise on your content + personality + what people are saying about you
• Think about social goals and target audiences before joining a social network
• Be transparent and friendly when engaging stakeholders and influencers
• Blogging allows you to showcase your expertise, portfolio and personality
QUESTIONS? #SMWART
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