Creative Business ThinkingGavin D. J. Harperwww.gavindjharper.co.uk
Presentation at:Institut Supérieur de Commerce InternationalDunkerque, FranceMarch 2009
In business…
If you can make:
CREATIVEORIGINAL
IDEAS…then you will be the cat that gets the cream!
In business…
If you can make:
CREATIVEORIGINAL
IDEAS…then you will be the cat that gets the cream!
Miaow!
I am going to give youa stimulus and I wantyou to respond with
GREATBUSINESS
IDEAS
You have been given three A3 sheets that look like this:
You have been given three A3 sheets that look like this:
Moo!
Brainstorm three different business ideas in ten minutes…
advertising
“branded” cows?
Ouch!Cow covers soFarmers can selladvertising space
AlsoKeepCowsWarm?
Advertisingspace onMilk cartons?
E.g. MissingChildren Style
Brainstorm three different business ideas in ten minutes…
advertising
“branded” cows?
Ouch!Cow covers soFarmers can selladvertising space
AlsoKeepCowsWarm?
Advertisingspace onMilk cartons?
E.g. MissingChildren Style
ThatInvolve Cows In
Some Way!
Struggling ForInspiration?All these books were
inspired by cows!
Some Ideas YouMight Have Missed…
Some Ideas YouMight Have Missed…
Now Let’s Work On The Detail…
Remember from the “Business Plan” presentation, the ten things we should think about when composing a business plan?
Flip over the best of your three ideas, and on the back draw a grid with ten different rows…
We’re going to take a few minutes to think about what considerations we would need to think about for each of these headings when composing our business plan.
Now Let’s Work On The Detail…
1. Summary2. Customers3. Competition4. Suppliers5. Marketing6. Human Resources7. Operations Management8. Financial9. Risk Management10. Ethics / Corporate Social Responsibility
Keep a BusinessDairy Diary of All
Your CreativeBusiness Thinking
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