Creating the PerfectSales Funnel
Brewing the Perfect Cup of Coffee
• LinkedIn Groups• Use # (hashtags)• Facebook Advertising
• Use lead forms• Avoid banner ads• Demonstrate expertise and authenticity• Problem solving, entertainment, information
• Meetup Groups• Networking Organizations• Industry conferences• Offer an incentive for contact
Social Media Blogging Events/ Networking
Requirements: Sufficient Quantity & the Right Beans
Customer Life Cycle Marketing
Your Website
Blog
Pag
e(s)
Search engine market sharePeriod: February - April 2012Source: statowl.com
81%
16%
3%
Google Yahoo/Bing Other
81%
16%
3%
Yahoo / Bing
Other(AOL, Ask, Baidu, etc)
The “Golden Rule”– The Ones With the Gold Make the Rules.
On Page Optimization
Linking Strategies
Bigger = Trusted = Better
Re-Targeting Strategies
Facebook Re-TargetingCustom Audiences: Based on the list of emails you upload into Facebook.Lookalike Audiences: FB assembles by finding people whose profiles are similar to the people in your custom audience.
Facebook Re-Targeting
Average Bounce Rates by Industry
Email Click Rates
Company Size
(employees) Median Open Rate Median Click Rate
1 - 10 35.30% 6.90%
11 - 25 32.40% 6.70%26 - 200 32.30% 6.30%
201+ 32.20% 7%
Average Click Rates by Size
You Want to Be Where They Are….
Social Media Platform Who Should Be Here?
Everyone
Everyone
Lifestyle, food, fashion, personalities and luxury brands
B2B businesses
Brands with video content and ads
Know Where She Hangs Out.
Know Where She Hangs OutSocial Media Channel% of channel users in the demographic
Topic Delivery
WeightLoss
vlogwebinar
blog images
white paperinfographics
Customer Focused Stories That
Educate
Entertain
Inform
Solve Problems
Content Mapping
Need Recognition
Research
Comparison
Selection
Purchase
Experience & Advocacy
Considerations for Effective Blogging
Hallmarks Details
Purposes: Problem solve, Educate, Inform, Entertain
Tone: Authentic. Be yourself. Share a point of view.
Personality: Write TO your persona in mind. Achieve for an emotional connect.
Consistency: Publish on a schedule.
Community: Create opportunities for feedback and engagement.
Activation: Generate leads!
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