Analyzes word choice based on 4 categories
20%-30% of your headline For example: a, and, why, your
Common Words
10%-20% of your headline For example: awesome, more, year
Uncommon Words
10%-15% of your headline For example: danger, spotlight,
wonderful
Emotional Words
Use at least 1 For example: in the world,you see, will make
you
Power Words
Shows you how the length of your headline: Increase or decrease
your click-through rate Affects how your headline shows up in
SLRPs
LENGTH ANALYSIS
CHARACTER COUNT
Characters
Your headline is the right length.Headlines of 55 characters
tend to earn the highest number of click-throughs
WORD COUNT
Words
Your headline is the right length.Headlines with approx. six
words tend to earn the highest number
of click-throughs
The Most Popular Words and Phrases in Highly-Shared
Headlines
Word/Phrase
List PostYou/YourFree/GiveawayHow
toDIYI/Me/MyEasyWinNewWaysWhyVideoThe Most
# of uses
7874782552051971531371049775605117
% of headlines
11.10%6.74%3.60%2.89%2.78%2.16%1.93%1.47%1.37%1.06%0.85%0.72%0.24%
Some words evoke emotion more than others Emotion drives
action
HEADLINE SUPERLATIVE PREFERENCES
35%
30%
25%
20%
15%
10%
5%
0%
22%
29%
15%
9%
25%
None +1 +2 +3 +4
Source: OkDork and CoSchedule
Avoid the word things and use unique descriptors like
OVERALL HEADLINE PREFERENCES
Number Reader Addressing How to Normal Question
>1,000 Shares
500 Shares
100 Shares
0 10 20 30 40
40%
35%
30%
25%
20%
15%
10%
5%
0%
36%
21%
17% 15%
11%
30 ways to MakeDrinking Tea More
Delightful
Ways you need toMake Drinking Tea
More Delightful
How to MakeDrinking Tea More
Delightful
Ways to MakeDringking Tea More
Delightful
What are the ways toMake Drinking Tea
More Delightful?
Your headlines on blog posts, infographics, articles,
landingpages, email campaigns, and other marketing collateral
are
arguably the most important part of your copy. Spend the timeto
make your headline an attention-getter to give your
content its highest chance for success.
copyblogger.com Kissmetrics.com coschedule.com okdork.com
quicksprout.com moz.com goinswriter.com aminstitute.com
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Choose Your Words Wisely
Include a keyword
Use adjectives and power words
Emotional Marketing Value Headline Analyzer
Enter Your Headline TextPaste your headline in the text area
below. The analysis engine will
automatically cut your submission at 20 words, so we encourage
you to do aword count before submitting! This will ensure the most
accurate analysis.
--Select a Category--
Submit for Analysis Clear Text
Write Specifically for Your Readers
Reasons
Principles
Ideas
Ways
Facts
Lessons
Secrets
Tricks
Know your audience
Learn what kind of language appeals to them. Write directly to
specific people. Understand how your readers are feeling when they
read your post.
Answer questions and use:
What Why How When Why and how are trigger words that persuade or
enable readers
Make an audacious promise
Promise readers something valuables. Without over-promising, be
bold. Most importatly: Deliver what you promise.
Writing Great Headlines Isnt Easy,But Its Important
Specific Helpful Immediatelyinteresting
Newsworthy Entertaining
You headline needs to adhere to the SHINE principle.
Headline
The greatest copywriters say to spend half
of the entire time it takes to create a piece of
content on your
20%-30%10%-20%
10%-15% Use at least 1%
0846
Writing Great Headlines Isnt Easy,But Its Important
Your headline is the first impression you makeon a prospective
reader
80% of people will read your headlinebut only 20% will read the
rest.
On the average, five times as many people read the headlineas
read the body copy. When you have written your headline,
you have spent 80 cents out of your dollar.
David Ogilvy
Analyze your headline to determine its Emotional Marketing Value
(EMV) score Scored based on the total number of EMV words it has in
relation to the number of words it contains
Creating Motivating
HEADLINESThat Sell
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