Creating Conversation with Meaning and Value #jboye14
@starfocus
By Danielle BrigidaNational Wildlife Federation
Reasons We’re Active on Social
Fire = Criticism
Earth = Relationships
Flood = Support
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Our Community Tips
• Listen All the Time• Be Responsive• Add Value• Spark Discussion• Be Present • Follow the Passion
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Thinking About Types of Social Media
Owned Your Branded Presences
Earned Organic Shares and Posts
Paid Social
Advertising
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@starfocus
Find Communities that Align with Goals
Inspire Americans To Protect Wildlife For Our
Children’s future
Photographs Getting Outdoors
Watching for Wildlife
Google+
Flickr #jboye14
@starfocus
National Wildlife Photo Contest
Tracking Social Can Be Tricky
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National Wildlife WeekRepurpose, Alter, & Crowdsource
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Think of Where You Can Provide Value
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Learn from Your Community and Advocates
@klsnature
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Tools for Conversation and Community Management
• Crowdbooster• Tweetdeck• Bufferapp• Hootsuite• SocialBro
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Legal Places to Get Images
• Your Staff• Your Community • http://list.ly/list/703-free-stock-or-low-cost-im
age-sites
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Places to Edit Images for Social
• Pixlr• PicMonkey• Liveluvcreate• Canva
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Awesome Screenshot:https://chrome.google.com/webstore/detail/awesome-screenshot-captur/
alelhddbbhepgpmgidjdcjakblofbmce?hl=en
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Listen in Different Ways
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You Use Search All the Time
Research Social Media Search Sites
• Blogs– Ice Rocket– Google Blog Search– Technorati
• Facebook/Twitter– Search.twitter– Social Mention– Mention.net– Boardreader– RSS Notifications
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Just RSS Your Search Results!RSS = Real Simple Syndication
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Track Relative News and Mentions Feedly.com
Art of Quality Conversations
• Speak Less- Listen More• Develop Your Sense of Humor• Know Your Current Events• Keep Track of Interesting Experiences• Be a Bearer of Good Tidings• Keep Comments Short and To the Point
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Use Content and Blogging to Give Context to Your Work
Always Remember Why You’re There
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Listen, Communicate, Create, TrackTime on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
30%
30%
25%
15%
Questions?
Danielle BrigidaSr. Manager of Social StrategyNational Wildlife Federation@starfocus [email protected]
Judy N, Flickr
#jboye14
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