Creating an Omni-Channel App Messaging Solution
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The Lay of the Land
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apps in Google Play and Apple App Stores
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are added each month
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app downloads expected by end of 2017
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of apps are downloaded and used just once
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have never been downloaded at all
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Challenges
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Current Capabilities
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CallEmail Social
SMS
Users will Exit your App to Talk to you
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Good Push Techniques
Understanding your Users
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Honouring the Engagement
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Apply Best Practices
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Real World Examples
Betting Push Notification
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Why it’s gooddesigned for mobile, easy to absorbWhy it workstargeted for the user’s interests, encouraging offer
donky
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The Network
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Outbound
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Two-Way
The Possibilities are Endless!