Creating a Healthy Campus Environment for “Adulting”
Agenda
Welcome & Introductions
Describe characteristics of Gen Z
Identify Gen Z’s expectations about health care
Discuss environmental strategies to enhance health
Gen Z Quiz https://create.kahoot.it/#user/3cedd292-a914-433e-be77-
6e9cbe772526/kahoots/favourites
Characteristics of Gen Z
Loyal
Compassionate
Thoughtful
Open-minded
Responsible
Determined
8-second filter
Fiscally cautious
Live “out loud”
Diverse
Practical
Self-concept via Social Media
Gen Z in the workforce
Communication (57%)
Problem-Solving (49%)
Public Speaking (50%)
Communication Skills (45%)
Other Fun Facts
96% owns a Smartphone
Will make up 40% of US consumers
Racial/Ethnic Diversity
Discerning consumers
Prefer “real people” in ads
Gen Z’s Defining Characteristics: Smart Phones & Social Media Dr. Jean Twenge
San Diego State University
Psychologist & Generational Researcher
Gen Z and health behaviors
Willing to pay for healthy foods
More sedentary
Decline in dating
Decline in teen birth rate
More body positive; dislike highly gendered products
Decline in driving
Less underage drinking
Later and less sexual activity
Generation Z Mental Health Concerns
Mental health issues are less stigmatized for this generation.
2 x more likely to be diagnosed with anxiety and depression
Are reporting more suicidal ideation and attempts
More likely to self-harm
Decreased ability to cope with life stress
Decreased ability to deal with rejection and failure
Difficulty sitting with difficult emotions
Expectations of Healthcare Will want consumer technology
Preventive care becoming mainstream
Consumer mindset
Extremely cost conscious
Expect collaborative decision-making with provider
Want access to care
Enhancing Our Practice We have to be competent in skills to address their identity
Intersectionality of identities
Conceptualization of gender, sexuality, and race
Expect and be primed for challenges Outrage culture/culture of shaming & fear
Lack of deference to our expertise
Be ready for partnership-based conversations Student and provider conversations
Student-parent-provider conversations
Limited health literacy
Okanagan Charter Call to Action The Charter has two Calls to Action for higher education institutions:
1. Embed health into all aspects of campus culture, across the administration, operations and academic mandates.
2. Lead health promotion action and collaboration locally and globally.
Designing Environments for Health Use policies and built environment to engineer well-being
Design spaces for: Phones down
Physical activity up
Sleep hygiene
Create spaces and opportunities for the face-to-face interactions that students desire
Combat their propensity to stay in and socialize online
Use their technology skills and social consciousness to our collective advantage to advance health.
Thriving
Thriving: “fully engaged intellectually, socially, and emotionally in the college experience.”
Engaged in deep learning
Energized by the learning process
Apply effort strategically to meaningful goals
Value multiple perspective and difference in others
Involved in positive relationships
View their present and future through realistic optimism
Committed to enriching their community
Difficult Questions to Ponder
How can we address the rising tide of mental health concerns among young people?
How do we build resiliency among students and develop a resilient campus environment?
How do we change to an outcomes-based medical style?
How do we positively engage students with technology?
How do we develop campus and community partnership, especially with faculty, to realize our vision for a well-being campus?
Q&A
References The State of Gen Z 2017. (2017). Retrieved from: http://genhq.com/gen-z-2017-research-
white-paper/
Here’s what Gen Z Thinks About the Future of Affordable Health Care. (2017). Retrieved from: http://genhq.com/heres-gen-z-thinks-future-affordable-healthcare/
Segran, E. (2016, September 8). Your Guide to Generation Z: The Frugal, Brand-Wary, Determined Anti-Millennials. Retrieved from https://www.fastcompany.com/3062475/your-guide-to-generation-z-the-frugal-brand-wary-determined-anti-millen
Twenge, J.M. (2017, September). Have Smartphones Destroyed a Generation? Retrieved from https://www.theatlantic.com/magazine/archive/2017/09/has-the-smartphone-destroyed-a-generation/534198/
The 11 Generation Z Statistics Advertisers Must Know. (2017). www.mediakix.com. Retrieved from: http://mediakix.com/2017/03/the-generation-z-statistics-you-should-know/#gs.VZak548
Sexual Risk Behaviors: HIV, STD, & Teen Pregnancy Prevention. (2017/08). www.cdc.gov. Retrieved from: https://www.cdc.gov/healthyyouth/sexualbehaviors/
Seemiller, C. & Grace, M. (2016). Generation Z Goes to College. San Francisco, CA: Jossey-Bass.
References
Leventhal, Rajiv, A Generation of Digital Patients is Coming: Is Health Care Ready? Retrieved 10/5/2017 from https://www.healthcare-informatics.com/blogs/rajiv-leventhal/patient-ngagement/generation-digital-patients-coming-healthcare-ready
Bassett, Kim. Generation Z – The Just Google-It Generation. http://http://www.corporatewellnessmagazine.com/others/generation-z-google/
Biel, David. Deloitte Consulting LLP, 7/10/2017, By 2025, boomers, millennials, Gen Z will reshape health care delvery.
DeMeritt, Laurie “How Gen Z looks at health and wellness” 3/7/2016. Retrieved from: http://www.smartbrief.com/original/2016/03/how-gen-z-looks-health-and-wellness
Heck, Laura. 11/19/2015. A generation on edge: A look at millennials and mental health. Retrieved from: http://www.voxmagazine.com/news/features/a-generation-on-edge-a-look-at-millennials-and-mental/article_533c1384-fe5b-5321-84ae-8070ec158f17.html
Kardaras, Nicholas. 9/1/2016. Generation Z: Online and at Risk? Retrived from: https://www.scientificamerican.com/article/generation-z-online-and-at-risk/#
Stillman, J. 3/23/3017. Gen Z Is Anxious, Distrustful, and Often Downright Miserable, New Poll Reveals. Retrieved from: https://www.inc.com/jessica-stillman/gen-z-is-anxious-distrustful-and-often-downright-miserable-new-poll-reveals.html?cid=email
Adams, P. 10/10/2017. Why Gen Z might signal the end of demographic targeting as we know it. Retrieved from: http://www.marketingdive.com/news/why-gen-z-might-signal-the-end-of-demographic-targeting-as-we-know-it/506796/