#SMX #12a @casieg
Content, Keyword Research & The Art Of Audience Engagement
CREATING A CUSTOMER-CENTRIC KEYWORD STRATEGY
#SMX #12a @casieg
• Director of Online Marketing at KoMarketing, a B2B
Online Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with her on Twitter @casieg.
ABOUT CASIE:
#SMX #12a @casieg
#SMX #12a @casieg
50% OF SEARCH QUERIES ARE FOUR
WORDS OR LONGER
#SMX #12a @casieg
27% OF SEARCH QUERIES ARE
QUESTIONS
#SMX #12a @casieg
70% GROWTH IN YOUTUBE
HOW-TO SEARCHES
#SMX #12a @casieg
AVG VOICE SEARCH QUERY
5-6 KEYWORDS
#SMX #12a @casieg
#SMX #12a @casieg
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#SMX #12a @casieg
#SMX #12a @casieg
WHERE
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
TALK TO CUSTOMER
SUPPOR
T
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
CASE
STUDY
#SMX #12a @casieg
#SMX #12a @casieg
CABINETS
INDUSTRIAL
CABINETS
201520142013
50% INCREASE IN ORGANIC
TRAFFIC
#SMX #12a @casieg
CABINETS
INDUSTRIAL
CABINETS
201520142013
50% INCREASE IN ORGANIC CONVERSIONS
#SMX #12a @casieg
#SMX #12a @casieg
THERE’S A
DISCONNECT
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
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CASE
STUDY
#SMX #12a @casieg
#SMX #12a @casieg
#SMX #12a @casieg
NEW CONTENT
MONTH 3MONTH 2MONTH 1
53% INCREASE IN ORGANIC TRAFFIC
#SMX #12a @casieg
*
*
*
KEYWORDS VS. PHRASES
KNOW YOUR CUSTOMER
GIVE THEM THE ANSWERS
#SMX #12a @casieg
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016