Create a Brand
That’s In Demand!
with Rachel Strella
www.strellasocialmedia.com
Personal Branding
Personal Branding
Branding:
Corporate vs. Personal
Personal Branding
Building a Professional Brand
Personal Branding
What Are Your Strengths?
Personal Branding
What’s ‘In Demand?’
Personal Branding
What’s ‘In Demand?’
→ Analytical Thinking → Proactivity → Leadership → People Skills → Flexibility
Personal Branding
Do Strengths Match Needs?
Personal Branding
If you said yes, congrats… → We can refine them → Align your brand to your skills
If you said no… → Aim to learn one of these skills
before the end of the year → The tactics we will discuss today
can help
Personal Branding
YOU have an advantage because:
→ Knowledge is power → You can start now! → A few slight shifts can pay big
dividends
What to Feed Google
What to Feed Google
Google Loves…
What to Feed Google
Proactivity
→ An online portfolio or website → A LinkedIn profile → An alternative social media site
such as a Facebook page or Twitter handle
What to Feed Google
Analytical Thinking
→ Value-based content which showcases your skills
→ Freshness and consistency → Keywords and catchy headlines
What to Feed Google
People Skills
→ A community of fans, followers, and connections (‘social’ proof)
→ Recommendations, testimonials, and case studies (‘real’ proof)
→ Social shares and backlinks
What to Feed Google
Leadership
→ Articulate core values to form a brand of integrity
→ Establish trust to create ongoing relationships
→ Influence others
What to Feed Google
Flexibility
→ Experiment with new and different ideas
→ Do something that scares you – and share it with the world
→ Shift with demand
LinkedIn & Branding
LinkedIn & Branding
Include a photo
Complete profile fully
LinkedIn & Branding
Have a strong headline
LinkedIn & Branding
Complete contact info
LinkedIn & Branding
Write an engaging summary
LinkedIn & Branding
Include skills and expertise
LinkedIn & Branding
Personal Brand Management
Personal Brand Management
→ Have a professional photo and
use it consistently across the web
→ Sign up for Google alerts (google.com/alerts)
→ Connect with influencers and with your target audience
Brand checklist
→ Use social sites, such as Twitter,
as a person rather than a business (if possible)
→ Showcase your expertise by offering information that your audience wants and needs
Brand checklist
Personal Brand Management
→ Keep content fresh and
consistent → Respond to your followers → Have a system in place for
handling less-than-positive feedback
Brand checklist
Personal Brand Management
Personal Branding Snafu’s
Brands Gone Bad
Personal Branding Snafu’s
Keep Facebook Page G Rated
Personal Branding Snafu’s Use Your Head!
Personal Branding Snafu’s
Keep LinkedIn Professional
Personal Branding Snafu’s
First Impressions are Lasting
Personal Branding Snafu’s
Leave Fido at Home
Personal Branding Snafu’s
Be Social by Being Available
Personal Branding Snafu’s
Connect Appropriately
Personal Branding Snafu’s
Offer Value
Personal Branding Snafu’s
What’s Said on Social Media…
Questions
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources
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