Counterfeit goods makeup 7% of world trade

It is a problem that is growing globally and costing manufacturers

BILLIONS OF DOLLARS EACH YEAR

THE PROBLEM

WHAT TYPE OF GOODS ARE AT RISK?

Shoes

Electronics

Bags and Wallets

Apparel

Watches

Computer Hardware

Drugs

Jewelery

Toys & Games

Other

CAN IT BE STOPPED?

i t ’s widespread anddi f f icu l t to s top.

The Top 10 Categories of Counterfeited Goods:

Counterfeiting is defined as the production and distribution of goodsunder a brand name without authorization from that brand.

BE PROACTIVE Register your IP and aggressivelymonitor them on a global scale.

GATHER INTELLIGENCEIdentify and eliminate counterfeiting at the source.Monitor reseller prices. If the price is significantlylower than the MSRP, it could be a strongindicator of a counterfeit.

GET HELPLiaise with government agencies such as the U.S.Customs and Border Protection and the IPR Center.

JOIN FORCESJoin forces with other brands to create a strong frontagainst counterfeiters. Pool resources, intelligence,and political and economic influence.

ADD SECURITYTake advantage of advanced security features. Products and parts can have electronic signaturesand IDs to verify their authenticity.

TAKE A STAND!Make it clear to consumers that they shouldonly shop from authorized resellers.

38%

12%

8%

8%

6%

5%

4%

4%

2%

9%

7% < 1% It’s estimated that customsagencies worldwide seize less than one percentof total imports!

When Imitation Isn’t the Highest Form of Flattery

Counterfeit ing:

Although large counterfeiting operations can beincredibly sophisticated, there are ways to help reduce theamount of counterfeited goods and recapture revenuewhile avoiding brand damage.

Counterfeiting not only impacts salesand brand perception, but also:

WHY IT HAPPENS

$200 MILLIONRetailers in the US lose about

annually in sales due to counterfeiters.

$500 BILLIONOn a global scale, retailers lose

annually in sales.

Purchasing counterfeits resultsin a loss of sales for brands.

brand

Inferior quality affectsbrand perception.

SuppressesInnovation

Is Linked to IllegalLabor Practices

FundsOrganizedCrime Activities

ExtremelyLucrative

Low Risk

Demand Exceeds Supply

Consumer Budget

Online Sales

IncreasedGlobalization

MinimalInvestment

Required

Unlikely to belegally reprimanded

Consumers lack fundsor are unknowingly

purchasing counterfeits.

Ease of selling online +growth of online retail

of counterfeit goods seized bythe U.S. Customs in 2012 camefrom China or Hong Kong.

84 PERCENT

eCommerce sales in 2014 are projected globally at

$1.5 TRILLION

Your Products, Your Pricing

Looking for other ways to protect your brand equity?

WiseMapper enables manufacturers to preserve their brandby monitoring product pricing across thousands of retailers.

Contact us for more information