COSMETICS CASE STUDYInterestMatrix In Action
The Customer
Small Cosmetics Store Has Web Site Selling Cosmetics Needs To Expand Revenue Wants To Advertise On-Line Needs 1,000 Clicks Per Day Has Limited Ad Budget
The Standard PPC Problem
Google Is In It For Google’s Benefit Competition Drives Up The Price Of
Popular Words
Keyword Estimated Avg. CPC Estimated Ad Positions Estimated Clicks / DayEstimated Cost / Day
cosmetic $2.89 - $4.23 1 - 3 2,042 - 2,558 $5,920 - $10,830
cosmetics $1.65 - $2.48 1 - 3 3,159 - 3,957 $5,230 - $9,830
makeup $1.36 - $1.86 1 - 3 2,915 - 3,647 $3,980 - $6,810
skin care $2.72 - $3.59 1 - 3 2,729 - 3,412 $7,440 - $12,250
Search Network Total $2.09 - $2.95 1 - 3 10,845 - 13,574 $22,550 - $39,700
The Magic
The Word ‘Cosmetics’ Has A Constellation Of Related Interests
The InterestMatrix Reveals Related Interests
Related Interests Help Uncover ‘Cheaper’ Words To Drive Traffic
Using Information Uncovered By The InterestMatrix – In Our Case ‘Cosmetics’ – We Gain A 63% Increase In Clicks For The Same Budget
InterestMatrix PPC Solution
IMX identified interests related to ‘cosmetics’Key Word
Estimated Avg. CPC
Estimated Ad Position
Estimated Clicks/Day Estimated Cost/Day
Lower Boundary Upper Boundary
fashion $.70 - $.88 1 - 3 12,615 -15,769 $8,900 $13,900
models $.57 - $.71 1 - 3 7,431 - 9,289 $4,240 $6,620
perfume $1.65 - $2.07 1 - 3 5,470 - 6,838 $9,040 $14,130
sephora $.49 - $.62 1 - 3 1,812 - 1,836 $890 $1,150
glamour $.69 - $.87 1 - 3 867 - 1,084 $600 $940
nail polish $.86 - $1.19 1 - 3 402 - 502 $350 $600
mascara $1.04 - $1.42 1 - 3 363 - 454 $380 $650
Search Network Total
$.86 - $1.11 1 - 3 28,960 - 35,772 $24,400 $37,990