BEAUTY
WhoAre we?
Apple of Ethics
that enlightens us
on good and evil
Apple of Beauty
that the prince of
Troy had awarded
to Aphrodite
Apple of Science that
led to discovery of
law of gravity
Cosmax’s PhilosophyCompany that prides itself in creating beauty through goodness& strong R&D
Cosmax is pursuing…Strong R&D, Globalization and Total Beauty
Commitment to increase and
strengthen overseas operation
Extremely aggressive &
dedicated R&DProviding total solution from
skin care, make-up, hair
care to cosmetic packaging
components
Globalization
R&DTotal Beauty company
HistoryCosmax is rewriting the history of cosmetics OEMㆍODM with its distinguishing competitiveness
1992
Established as Cosmax
1998
Achieved CGMP
2000
First to be certified
ISO 9001 among the
cosmetic industry
2004
Established
Cosmax China Ltd.
2005
Certified ISO
14001
2006
First domestic cosmetics
company to acquire TGA (Therapeutic Goods Administration)
2007
First company to
obtain OHSAS
18001 among the
industry
2008
Obtained
EU Organic
Certification,
ECOCERT
Production Sites
3 factory units and 1 distribution center are in Korea and 2 factory unitsare in China
9,000 m2
Skin / Lip care
Cosmax KoreaFactory unit I
4,800 m2
Make-up
Factory unit II
4,300 m2
Distribution CenterFactory unit III
1,900 m2
Powder
27,000 m2
Skin / Make-up
Hair care
Cosmax ChinaGuangzhou
13,223 m2
Make-up
Cosmax ChinaShanghai unit II
Cosmax ChinaShanghai unit I
11,000 m2
Skin / Make-up
Hair care
WhyCOSMAX?
• Shampoo
• Hair Gel
• Hair Conditioner
• etc.
Hair-Care
• Lipstick
• Mascara
• Powder
• BB Cream
• Eye shadow
• Make-up
Foundation
Make-UpSkin-Care
• Lotion
• Toner
• Cream
• Eye Gel
• Essence
• etc.
High-Functional
Cosmetics
• Whitening
• Anti-Wrinkle
• UV Protection
Packaging
Component
One Stop SolutionWe provide total service-ranging from formula to finished goods including turn key solution
• Skin care
• Functional products
• Make-up base
• Point make-up
• Support & planning
• Safety / Efficacy
• Analysis evaluation
• Develop new raw ingredient
• Developnew product forms
• Develop new products
• China-based R&D
R&D ExpertiseCosmax has dedicated it’s R&D Center with systematic organization and a research staff from the highest level
R&D Center
Make-upAnalysis
& regulation
Oriental-Herbal cosmetics
Dpt.
New-product Development
TeamR&D in SH
27% of total employees 27% of total employees
Skin care
R&D ExpertiseCreating value : advanced formulas are being created by in-house R&D
Skin Care : 47,800
Make up : 35,300
Skin Care : 43,000
Make up : 31,800
• Total of 48 patent applications
• 1,773 functional cosmetics approved90%
90% of the products are
being manufactured with
our self-developed formula
• Developed many unregistered functional ingredients
* Unit : 1,000ea * Unit : 1,000ea
Quality Management SystemStrict processes and goals for production and quality control
Purchase of Raw Materials
Bulk Production
Aging
Filling, Forming, Compression
Packaging
Shipping
• Sampling
• Inspection
• Pass / Reject
• Sampling
• Inspection
• Pass / Reject
• Sampling
• Inspection
• Pass / Reject
• Sampling
• Inspection
• Pass / Reject
Purchase of Packaging
Components
Raw Material Inspection
Bulk Inspection
FGInspection
Packaging ComponentsInspection
Quality Management SystemProduction, Management, & QC certified by global standards,in addition to annual auditing by global companies
OHSAS 18001 (2007)
ISO9001 (2000)
ECOCERT (2008)
CGMP (1998)
TGA GMP (2006)
ISO14001 (2005)
• Since 2003
• Quality,
Environment,
and Health Safety
- Once a year
• Since 2005
• Quality
- Once a year
Production InfrastructureThe most flexible production facilities in Korea
• Dec. 31, 2009,
One day production capacity × annual average operation days
(25days per month, 10.5hours one shift)
Skin Care
Current
Production
58% of
Total
capacity
Available
42% of
Total
capacity
Pressed
Powder
Lipcare
Powder
Mascara
Area No.
of Lines
Annual
Quantity
Skin care 18 68,000
Lip 18 34,000
Mascara 2 6,000
Powder 14 36,000
Total 59 144,000
* Unit : 1,000ea* Unit : 1,000ea
Various batch sizes : for Skin-Care items ranging from 150kg to 3,000kg
Operating 59 flexible packaging line
Area No.
of Lines
Monthly
Quantity
Skin care 18 5,700
Lip 18 2,800
Mascara 2 500
Powder 14 3,000
Total 59 12,000
Capacity
(144,000 pcs) ‘09 Production Q’ty
(83,300 pcs)
144,000
100,000
80,000
60,000
40,000
20,000
0
120,000
What is our
Reference?
Cosmax’s Global ExperienceBusiness relationships with world-leading multinational cosmetic companies
28,000 35,000
32,000
24,000
48,00038,000
2007
Sales GrowthExcellent sales growth in domestic market & successful expansion in the international market
CAGR 34%
2007 2008 2009
Approx. 31% increase
Approx. 38% increase
65,000
85,000
126,000
No. of countries for export
39 49 52
Skin care
Color126,000
56,000
200866,000
200983,000
* Unit : 1,000ea * Unit : USD 1,000
Worldwide Reference
Japan (2004)
Europe (2010)
Japan (2010)
Europe (2010)US (2007)
Africa (2007)
Asia (2007)
Asia (2004~2007)
Korea
(2004~2007)
Asia (2004)
Australia (2004~2007)
US (2009~)
China (2005)
Latin America (2009~)
Latin America (2007)
China (2009)
Asia (2009)
Europe (2009~)
Cosmax advances throughout the world
Australia (2010)
Korea (2007)
China (2010)
Europe (2010)