Human or Corporate Behavior
Behavior: Mode of Functioning
Corporate GoalsHuman Goals or
Human Goals
Fairness, sharing & equality
Pluralism of interest groups
Encourage a variety of
perspectivesCooperation
Corporate Goals
Power & efficiency
CompetitionTop-down Hegemony
Behavior: Ethical Guide
Corporate GoalsHuman Goals or
Human Goals
health, survival, and well
being
substantial equality of
worth
long term
care for spiritual
and emotional aspects of
life
Winner takes all Short term
Efficiency Material
Corporate Goals
Behavior: Measure of Accountability
Corporate GoalsHuman Goals or
Human Goals
Principle-driven
HolisticInternalize full
impact of functioning
Conserving through rules &
citizen values
Corporate Goals
Rule Driven Cost-benefit calculationResource -depleting Externalize costs
Behavior: To Whom Accountable
Corporate GoalsHuman Goals or
Society as a whole
Internalize full impact functioning
citizens personal accountability
Human Goals
Corporate Goals
No personal accountability
The market place
Resource-depleting
Stakeholder/shareholders
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