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Innovation and Commercialisation Centre
Commercialisation
Office
SUPPORT
SERVICES
IP Management
•IP Acquisition
•IP management
•IP Exploitation
Innovation
Office
Promotion &
Exhibition Unit
Innovation Point Unit
•I-Aware Program
•I-Act Program
•I-Fund
Innovation Prototype
Development Unit
Industry Solution
•I-Proto Program
•I-PDTL Program
Innovation Idea
Innovation Training
•UTM-MTDC Symbiosis &
Business Incubator Program Business
Development
Coaching &
Training Unit
Director
Innovation & Commercialisation Centre
(ICC)
Prof. Dr. Amran Rasli
Innovation: “Capturing and screening potential research and development invention within the university and add value to the invention”
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Innovation and Commercialisation Centre
Commercialisation
Office
SUPPORT
SERVICES
IP Management
•IP Acquisition
•IP management
•IP Exploitation
Innovation
Office
Promotion &
Exhibition Unit
Innovation Point Unit
•I-Aware Program
•I-Act Program
•I-Fund
Innovation Prototype
Development Unit
Industry Solution
•I-Proto Program
•I-PDTL Program
Innovation Idea
Innovation Training
•UTM-MTDC Symbiosis &
Business Incubator Program Business
Development
Coaching &
Training Unit
Director
Innovation & Commercialisation Centre
(ICC)
Prof. Dr. Amran Rasli
Commercialisation: “One-stop management center to assist researchers in the university to protectand commercialise their inventions strategically”
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YESNO
YES
INNOVATION
PROTOTYPE
DEVELOPMENT
Business Plan
Market Validation
Innovation Funding
Innovation Training
ICC Sprinter
UTM-MTDC Symbiosis
Lab Prototype / Exhibition Prototype
Prototype Testing / Validation
Prototype Design Certification
Packaging
IP PROTECTION
Negotiable
INNOCOMM/
PRE COMM
COMMITTEE
COMMERCIALISATION
NON-EXCLUSIVE EXCLUSIVE SOLE LICENSING
SPIN OFF THIRD PARTY
MODE 1UTM holds
equity
MODE 2UTM do not holds equity
<2 years – selling shares to the remaining share holders
INNOVATION POINT
Capture all potential products/services that have commercial value
Awareness program / Joint Problem Definition with Industry
Patent Search & Scoring System
CRITERIA
Novelty
Commercial Value
Recommendation From
Scoring System Tool
Readiness To
Commercialisation
Potential Industrial
Partners
Strategy For
Commercialisation
Award Winners (At least
Gold / Silver)
COMM TRACK
• Commercialisation
• Marketing
• Promotion
• Exhibition
• NDA, MOA/MOU
• Technology Licensing
RA/INSTRMCFACULTY
ICC
IDEA BANK
(www.utm.my/idea)
OUT RIGHT SALES /
ASSIGNMENT
3-5 years – sell off stake to the other remaining share holders or sell
share to another external party
5-10 years – sell off stake to the other share holders or to another
external party
EXIT STRATEGY
INPUT
LICENSING
IP PROTECTION
INNOVATION IDEA
INCUBATION
INNO TRACK
Innovation by adding value
to products before it is ready
for commercialisation
ICC
WORKFLOW
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HARTA INTELEK
INTELLECTUAL PROPERTY
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Harta Intelek:
“Adalah hasil ciptaan minda; rekacipta, karya sastera dan
seni dan simbol, nama dan imej yang digunakan dalam perdagangan”.
Intellectual Property:
“Intellectual Property refer to creation of the minds:
inventions, literary and artistic works, and symbols, names and images
used in commerce”.
Source: MyIPO
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Basic Information of Intellectual Property:
All the various forms of intellectual property are
protected on a national basis/territorial
The scope of protection and the requirement for
obtaining protection will vary from country to country
There are, however, similarities between national legal
norms
The current worldwide trend is towards harmonisation of
the national laws
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Kategori Harta Intelek (Categories):
•Paten (Patent)
•Pembaharuan Utiliti (Utility Innovation)
•Reka Bentuk Perindustrian (Industrial Design)
•Cap Dagangan (Trademark)
•Hakcipta (Copyright)
•Petunjuk Geografi (Geographical Indication)
•Reka Bentuk Susun Atur Litar Bersepadu (Layout-
Design of an Integrated Circuit)
•Maklumat Perdagangan/Maklumat yang Tidak
Diketahui (Trade Secret/Undisclosed Information)
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INTELLECTUAL PROPERTY
Trademarkright
Broadband-antennatechnology
Industrial design ProgramCodes
Brandname
Sleek design
Patent right
Protect new invention(for 20 years from application)
CopyrightProtect creative expression
(for 50 years following the author’s death)
right
Protect a design of goods(for 15 years after registration)
Protect marks used forgoods & services
(renewal every 10 years after registration) IC Layout designsProtect layout designs of integrated circuits
(for 10 years from the date of its firstcommercially exploited)
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INTELLECTUAL
PROPERTY
Trademark for Brand Name
Industrial Design for
bottle shape
Copyright for printed
labeling
Trade Secret for drink
recipe
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PATEN:
“Paten adalah hak eksklusif yang diberikan terhadap sesuatu rekacipta
samada satu produk ataupun proses untuk menghasilkan cara baru bagi membuat
sesuatu ataupun untuk penyelesaian teknikal terhadap sesuatu masalah. Hak
Eksklusif adalah hak/kuasa kawalan terhadap rekacipta yang diberikan kepada
pemilik seperti diperuntukan oleh Akta-Akta berkenaan”.
PATENT:
“A Patent is an exclusive right granted for an invention, which is a product
or a process that provides a new way of doing something, or offer a new technical
solution to a problem. An exclusive right is a right given to the owner the right to
control their invention as provided by the law’.
Source: MyIPO
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PATENT
“A Patent is an exclusive right granted for an
invention, which is a product or a process that
provides a new way of doing something, or offer
a new technical solution to a problem.
A monopoly that is rewarded by the Government to an
inventor in exchange for that inventor’s
disclosing to the public.
The monopoly allows the patent owner to prevent
others from making, using, or selling the
patented invention during the term of the patent.
Source: MyIPO
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PATENT - EXAMPLES :
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REKACIPTA YANG BOLEH DIPATENKAN:•baru yang bermaksud sesuatu rekacipta itu masih belum dizahirkan kepada awam dimana-mana
di dunia ini;
•mempunyai langkah merekacipta yang mana rekacipta tersebut tidak ketara kepada seseorang
yang mempunyai pengetahuan dan pengalaman di dalam bidang teknologi rekacipta tersebut dan
•dapat digunakan kepada industri yang bermaksud dapat dibuat atau digunakan untuk berbagai
jenis industri
Untuk mendapatkan sijil Pembaharuan Utiliti, sesuatu rekacipta hanya perlu baru.
PATENTABLE INVENTIONS:•be new, which means that the invention has not been publicly disclosed in any form, anywhere in
the world;
•involves an inventive step, that is to say the invention must not be obvious to someone with
knowledge and experience in the technological field of the invention; and
•be industrial applicable, meaning it can be made or used in any kind of industry.
For a Utility Innovation to be granted it only has to be new and industrial applicable.
Source: MyIPO
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REKACIPTA YANG TIDAK BOLEH DIPATENKAN:
•penemuan, teori-teori saintifik dan kaedah matematik;
•kepelbagaian tumbuhan atau binatang atau proses biologi yang perlu bagi pengeluaran
tumbuhan atau binatang, selain daripada micro-organisma hidup buatan manusia, proses micro-
biologi dan keluaran daripada proses micro-organisma itu;
•skim, kaedah atau cara untuk menjalankan peniagaan, melakukan perbuatan-perbuatan mental
semata-mata atau bermain apa-apa permainan; dan
•cara merawat tubuh manusia atau binatang melalui pembedahan atau terapi dan cara diagnosis
yang dilakukan ke atas tubuh manusia atau binatang.
NON-PATENTABLE INVENTIONS:
•discoveries, scientific theories and mathematical methods;
•plant or animal varieties or essential biological process for the production of plants or animals, other than
man-made living micro-organism, micro-biological processes and the product of such micro-organism
processes;
•scheme, rules or methods for doing business performing purely mental acts or playing games;
•method for the treatment of human or animal body by surgery or therapy, and diagnostic methods practiced
on the human or animal body.
Source: MyIPO
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PEMBAHARUAN UTILITI:
“Pembaharuan Utiliti adalah hak eksklusif yang diberikan terhadap
sesuatu rekacipta ’minor’ yang tidak memerlukan ujian langkah merekacipta
sebagaimana yang diperlukan untuk mendapatkan paten”
UTILITY INNOVATION:
“A Utility Innovation is an exclusive right granted for a minor invention
which does not require to satisfy the test of inventiveness as required of a patent”
Source: MyIPO
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REKA BENTUK INDUSTRI:
“Aspek atau hiasan atau estetik sesuatu barang. Reka Bentuk tersebut
boleh terdiri daripada ciri tiga dimensi seperti bentuk atau tatarajah sesuatu artikel
atau ciri dua dimensi seperti corak dan hiasan”
INDUSTRIAL DESIGN:
“An Industrial Design is the ornamental or aesthetic aspect of an article.
The design may consist of three-dimensional features such as the shapes and
configuration of an article, or two-dimensional features, such as pattern and
ornamentation”.
Source: MyIPO
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INDUSTRIAL DESIGN - EXAMPLES :
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CAP DAGANGAN:
“Cap Dagangan ialah apa-apa tanda yang membezakan barangan dan
perkhidmatan daripada seorang peniaga dengan peniaga-peniaga yang lain. Cap
Dagangan boleh terdiri daripada perkataan, logo, gambar, nama, huruf, nombor atau
kombinasi daripada unsur-unsur tersebut. Cap Dagangan merupakan alat
pemasaran yang membolehkan pengguna mengenali dan mengaitkan sesuatu
keluaran dengan peniaga tertentu”
TRADE MARK:
“A Trade Mark is a sign which distinguishes the goods and services of
one trader from those of another. A sign includes words, logos, pictures, names,
letters, numbers or a combination of these. A Trade Mark is used as a marketing tool
to enable customers in recognising the product of a particular trader.”
Source: MyIPO
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TRADE MARK - EXAMPLES:
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HAKCIPTA:
“Hakcipta adalah hak eksklusif yang diberikan kepada pemilik karya yang
berhakcipta bagi sesuatu tempoh yang ditetapkan. Sesuatu karya adalah dilindungi secara
automatik sebaik sahaja ia memenuhi syarat-syarat yang diperuntukan di bawah Akta Hakcipta
1987”.
Malaysia tidak mempunyai sistem pendaftaran hakcipta. Sesuatu karya adalah
dilindungi secara automatik sebaik sahaja ia memenuhi syarat-syarat berikut:
•usaha yang mencukupi telah dilakukan untuk menjadikan karya itu bersifat asli;
•karya tersebut telah ditulis, direkod atau dijadikan dalam bentuk bahan; dan
•penciptanya adalah orang yang berkelayakan atau karyanya telah dibuat di Malaysia atau
karya mula-mulanya diterbitkan di Malaysia.
COPYRIGHT:
“Copyright is the exclusive right given to the owner of a copyright for specific period.
Copyright protection in Malaysia is governed by the Copyright Act 1987”.
There is no system of registration for copyright in Malaysia. A work that is eligible is
protected automatically upon fulfillment of the following conditions:
•sufficient effort has been expended to make the work original in character;
•the work has been written down, recorded or reduced to a material form; and
•the author is a qualified person or the work is made in Malaysia or the work is first published
in Malaysia.
Source: MyIPO
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KARYA YANG LAYAK UNTUK PERLINDUNGAN HAKCIPTA
(WORK ELIGIBLE FOR COPYRIGHT PROTECTION):
•karya sastera (literary works) *including computer program;
•karya muzik (musical works);
•karya seni (artistic works);
•filem (films);
•rakaman bunyi (sound recording);
•siaran (broadcasts);
•karya terbitan (derivative works)
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PETUNJUK GEOGRAFI:
“Petunjuk yang mengenalpasti di mana barangan itu berasal dari negara
atau wilayah, atau suatu kawasan atau tempat dalam negara atau wilayah itu, jika
suatu kualiti, reputasi atau ciri lain tertentu barangan itu adalah punca dasarnya
boleh dianggap berpunca dari tempat asal geografinya”
GEOGRAPHICAL INDICATION:
“Geographical Indication is an indication which identifies any goods as
originating in a country or territory, or a region or locality in that country or territory,
where a given quality, reputation or other characteristic of the goods is essentially
attributable to their geographical origin”
Source: MyIPO
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GEOGRAPHICAL INDICATION - EXAMPLES:
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REKABENTUK SUSUN ATUR LITAR BERSEPADU:
“Susunan tiga dimensi unsur-unsur sesuatu litar bersepadu dan
sebahagian atau semua saling hubungan litar bersepadu itu atau susunan tiga
dimensi sedemikian yang disediakan bagi sesuatu litar bersepadu yang dimaksudkan
untuk dikilang”
LAYOUT-DESIGN OF AN INTEGRATED CIRCUIT:
“A Layout-Design of an Integrated Circuit is the three-dimensional
disposition of the elements of an integrated circuit and some or all of the
interconnection of the integrated circuit or such three-dimensional disposition
prepared for an integrated circuit intended for manufacture”
Source: MyIPO
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LAYOUT-DESIGN OF AN INTEGRATED CIRCUIT -
EXAMPLES:
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RAHSIA PERDAGANGAN/MAKLUMAT YANG TIDAK
DIKETAHUI:“Merupakan maklumat yang terlindung yang secara amnya tidak diketahui
dikalangan atau yang tersediaada kepada mereka-mereka yang selalunya berurusan
dengan jenis maklumat yang sedemikian dan yang mempunyai nilai komersil kerana
maklumat tersebut adalah rahsia dan mereka-mereka yang mempunyai kuasa
kawalan ke atas maklumat tersebut telah mengambil langkah yang sewajarnya untuk
menyimpan maklumat tersebut sebagai rahsia”
TRADE SECRETS/UNDISCLOSED INFORMATION:“Trade Secrets/Undisclosed Information is protected information which is
not generally known among, or readily accessible to persons that normally deal with
the kind of information in question, has commercial value because it is secret, and
has been subject to reasonable steps to keep it secret by the lawfully in control of the
information”.
Source: MyIPO
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TRADE SECRETS/UNDISCLOSED INFORMATION -
EXAMPLES:
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Intellectual Property Rights (IPR) covers:
• Patent – protection for technical inventions
• Trademarks – protection of logos and brand names
• Industrial Design – protection of aesthetic design
• Copyright – protection of artistic endeavors
• Integrated Circuit – protection of electronic circuitry design
• Geographical Indication – protection of geographical names
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SISTEM PERLINDUNGAN
HARTA INTELEK DI
MALAYSIA
INTELLECTUAL PROPERTY
PROTECTION SYSTEM IN
MALAYSIA
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Registration Authority of Intellectual Property
in Malaysia:
Intellectual Property Corporation of Malaysia (MyIPO)
under the Ministry of Domestic Trade, Cooperative & Consumerism.
Function:
- Responsible in ensuring the rights of creators owners
of IP are protected worldwide and the inventors and
authors are thus, recognized and rewarded for
their ingenuity.
Website : www.myipo.gov.myPERBADANAN HARTA
INTELEK MALAYSIA
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Laws Governing Intellectual Property in
Malaysia:
•Patents Act 1983
•Trade Marks Act 1976
•Copyrights Act 1987
•Industrial Designs Act 1996
•Geographical Indications Act 2000
•Layout Designs of Integrated Circuits Act 2000
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The International Agreement, Conventions and
Treaties:
• The Paris Convention 1883 (Jan 1989)
• The Berne Convention 1886 (Oct 1990)
• Convention establishing World Intellectual Property Organization
(WIPO) 1976 (Jan 1989)
• The Trade Related Aspects of Intellectual Property Rights
Agreement 1994 (TRIPS Agreement) (Jan 1995)
• Patent Cooperation Treaty (PCT) (Aug 2006)
• Nice Agreement Concerning the International Classification of
Goods and Services for the Purposes of the Registration of Marks
1957 (Nice Agreement) (Sept 2007)
• The Vienna Agreement Establishing an international Classification
of the Figurative Elements of Marks 1973 (Vienna Agreement) (Sept
2007)
Note: Under these Agreements, Treaties and Conventions, all the members must follow the standards
and give the same protection either for local owners or owners from the member’s countries.
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• Innovation Commercialisation System (Intellectual Property
Module) is a web-based system developed by ICC.
• It serves as an online UTM intellectual property repository
and as platform for intellectual protection application of
intellectual property produced from research, by staff.
• The system facilitates application, endorsement, verification,
approval and reporting process. It ensures information
recorded is complete, consistent and seamless.
• INNOCOMMS link: www.icc.utm.my/to/innocomms/
• Any problem related to the INNOCOMMS, kindly email to
INNOCOMMS
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